Part 1 Analyzing Marketing Environment Ch 3 MCQS PDF

Preview

Summary

Part 1 Analyzing Marketing Environment Ch 3 MCQS...

Description

Part 1 CHAPTER 4 THE MARKETING ENVIRONMENT

MULTIPLE CHOICE QUESTIONS 1. “________ fever” results from the convergence of a wide range of forces in the marketing environment—from technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. Millennial Answer: (d) Difficulty: (2) Page: 117 2. The ______________________ consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers. a. marketing organization b. marketing system c. marketing network d. marketing environment Answer: (d) Difficulty: (3) Page: 118 3. Which of the following terms best describes the environment that includes the forces close to the company that affect its ability to serve its customers—the company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4. All of the following would be considered to be in a company’s microenvironment EXCEPT: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118

5. Which of the following BEST describes the environment that contains the larger societal forces that affect the company-level environment—demographic, economic, natural, technological, political, and cultural forces? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4 6. All of the following would be considered to be a part of a company’s macroenvironment EXCEPT: a. demographic forces. b. marketing channel forces. c. technological forces. d. natural forces. Answer: (b) Difficulty: (1) Page: 118, 123, Figure 4-4 7. Finance, research and development, purchasing, and manufacturing are all activities that are a part of which element of the microenvironment? a. the company’s internal environment b. the suppliers. c. the marketing channel firms d. the publics Answer: (a) Difficulty: (1) Page: 119, Figure 4-1 8. __________ management sets the company’s mission, objectives, broad strategies, and policies. a. Top b. Mid-level c. Marketing d. Tactical Answer: (a) Difficulty: (1) Page: 119 9. ________________ are an important link in the company’s overall “value delivery system” since they provide the resources needed by the company to produce its goods and services. a. Marketing intermediaries b. Competitor networks c. Suppliers d. Service representatives

Answer: (c) Difficulty: (2) Page: 119...