Chapter #7 Quiz ISM 280-02 Information Systms in Orgnztns (FA19) PDF

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Chapter #7 Quiz_ ISM 280-02_ Information Systms in Orgnztns (FA19)...

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Chapter #7 Quiz Due Oct 27 at 11:59pm Points 20 Questions 20 Available Oct 21 at 12am - Oct 27 at 11:59pm 7 days Time Limit 30 Minutes Allowed Attempts 3

Take the Quiz Again

Attempt History Attempt

Time

Score

KEPT

Attempt 2

22 minutes

20 out of 20

LATEST

Attempt 2

22 minutes

20 out of 20

Attempt 1

30 minutes

15 out of 20

 Correct answers will be available Oct 28 at 12am - Oct 30 at 11:59pm. Score for this attempt: 20 out of 20 Submitted Oct 27 at 5:09pm This attempt took 22 minutes.

Question 1

1 / 1 pts

A Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

True

Question 2

1 / 1 pts

Which among the following software tools is commonly used as the front end for data retrieval and analysis in most business intelligence tools?

MS Excel

Question 3

1 / 1 pts

Which of the following is stickiness a measure of?

how long visitors linger at a website

Question 4

Which of the following is an accurate definition of online analytical processing?

1 / 1 pts

retrieving, examining, and drilling data into specific groupings

Question 5

1 / 1 pts

Which of the following best describes keyword advertising?

text ads that appear as sponsored links along with the results of a particular word search in a search engine

Question 6

1 / 1 pts

Danielle, searching online for a hair loss control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?

market basket analysis

Question 7

1 / 1 pts

Which of the following is a characteristic of decisions made at an organization's strategic level?

They have widespread effects which impact suppliers, customers, and the whole industry.

Question 8 Which of the following is an accurate definition of a mashup?

1 / 1 pts

an approach to aggregating content from multiple sources on customizable web pages

Question 9

1 / 1 pts

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

Bounce rate

Question 10

Which of the following is a function of bots?

1 / 1 pts

They collect data from web pages on behalf of a user.

Question 11

1 / 1 pts

Employees working primarily at the ________ decision level interact directly with customers and handle all the routine transactions where their decisions follow predetermined policies and procedures that spell out how to handle different situations.

operational

Question 12

1 / 1 pts

________ is a test created by software developers to thwart software bots that the visitor must pass before continuing to register or enter the site.

CAPTCHA

Question 13

1 / 1 pts

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

web feed

Question 14

1 / 1 pts

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Keyword advertising

Question 15 What does bounce rate mean in the context of web metrics?

1 / 1 pts

percentage of visits in which the user leaves the site from the same page he or she entered it

Question 16

1 / 1 pts

Software applications that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area, are known as ________.

expert systems

Question 17

1 / 1 pts

Which of the following steps should be undertaken while designing a dashboard?

using seven or fewer graphs, charts, maps, or tables on one dashboard

Question 18

1 / 1 pts

Which of the following is a distinctive feature of optimization?

It allows a user to change many variables to reach its maximum or minimum target.

Question 19 Which of the following best describes tactical-level decisions?

1 / 1 pts

mid-level decisions undertaken by managers on issues like product development and membership drives

Question 20

1 / 1 pts

Which of the following best describes an IT dashboard?

a graphical user interface that organizes information vital to a user's role and decisions that user makes

Quiz Score: 20 out of 20...