Chapter 8 Assignment PDF

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CHAPTER 8 ASSIGNMENT Name: Khyra Jones Date: 2/25/2021

Section: 1

Go to https://www.sporcle.com/games/g/corplogos and take the corporate logo quiz to test your knowledge of corporate logos. Logos are important to a company’s overall branding. Post your results below, then answer the following questions. This is just a personal test to show you the power of a memorable logo. You will not be penalized for not knowing all of the brand logos. Correct Answers __17_____ Incorrect Answers __19_____

Score __47%_____

What are some common themes between the brands that you could accurately identify and ones that were unknown to you?

Known: The brands that I knew were mainly brands that I have associations with. I wear Nike clothes, occasionally eat at McDonalds, and shop at Safeway. Other brands that I may not have interacted with I still knew because there are many commercials and advertisements for those brands. An example is the car brand Chevrolet. I have never bought a car from Chevrolet, but I still knew the car brand.

Unknown: The brands I did not know were brands that I had little association with such as upscale hotels and some airlines. Since I am still a young adult in college, I have not had to form relationships/associations with these brands. Some brands I have never heard of and have never seen an advertisement.

What do you think makes a brand most identifiable? Things that make a brand identifiable are the logo and colors. Even without the words, if I can see the shape and colors of a logo, I instantly know what brand it is. The specific colors trigger an association.

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