Chapter Six Visual Analysis PDF

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Visual Analysis...

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Chapter Six: Visual Analysis Two Important Lessons for Analysis  Producer of the message should have an understanding of the diversity of cultures  Awareness of the symbols used in images so they are understood by members of those cultures  Meaning/perceiving should be the goal of any type of visual analysis 9 Steps for a Thorough Analysis  Inventory List o Make a list of all the elements you see in the poster  Composition o How do individual parts contribute or distract from the whole?  Visual Cues o Consider how the visual cues of color, form, depth, and movement work alone and in combination to add interest/meaning  Gestalt Principles o Similarity o Closure o Proximity o Continuation o Figure/Ground o Common Fate  Semiotic Signs o Iconic: closely resembles o Indexical: common sense connection o Symbolic: most abstract  Semiotic Codes o Metonymy: assume something about what you see o Analogical: mental comparisons o Condensed: several signs combined into one o Displaced: transfer of signs from one set to another  Cognitive Elements o Memory o Projection o Expectation o Selectivity o Habituation o Salience o Dissonance o Culture o Worlds

Purpose of the Work o Where was the image made? o What do you think is the image’s purpose? o What is the genre of the image?  Image Aesthetics o Is there anything about the image that makes it compelling to look at? o Does it make you want to see more of the creator’s work? Six Perspectives  Personal o Based on subjective opinions  Political, negative, or neutral o Very personal o Cannot be generalized beyond the individual  Historical o Based on medium’s timeline o Provides relevant information about the images history  Technical o Relationship between method to produce the work and the context o Helps with judging production values o How was the image produced?  Ethical o The study of how persons, other sentient beings and systems behave and how they should behave o “Ethics mantra”  Cultural o Identifying the symbols and metaphors used in an image to determine meaning  Critical o Review and draw a general conclusion about the medium, the culture from which it is produced, and the viewer Recap  When making critical evaluations, you should base it on rational, not emotion. ...