Chapter Three Online Assignment 1 PDF

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CB158 Introduction to Marketing Chapter 3 Segmentation, Targeting, and Positioning ONLINE ASSIGNMENT DUE 11:59 PM SUNDAY, OCTOBER 4, 2020 PLEASE SUBMIT USING THE ASSIGNMENTS SECTION IN CANVAS Worth 2 % of your final mark in this course. This assignment will be marked out of 4 marks in total. Please type your answers on this Word document, save it, and submit using the Assignments section in Canvas. STUDENT NAME: Arshdeep Singh STUDENT NUMBER: 000825225 Please answer the questions in no more than 3 bullet points or sentences. Your professor will stop marking after the first 3 bullet points or sentences.

Imagine that you are the marketing manager for “Canadian Living”, a magazine which publishes every month. You may wish to visit canadianliving.com to assist you with your answers. 1a) State clearly 1 consumer need which is met by “Canadian Living” magazine. Be careful to remember that needs are “states of deprivation” felt by a person. (1 valid need x 1 mark = 1 mark) Hint: refer back to Chapter 1 to review your understanding of a need. 1. Prior need of women group is to be updated with trends such as in wearing or so on , so magazines can help to give the informative ideas or ways to improve personality. 2. In this tenure everyone wants to cook by self because of less trust on eating outside or in restaurants this is why they prefer to get recipes through Canadian living website by taking subscription. 3. Much number of people get attracted towards natural beauty and want to decorate their house with natural things so they can get knowledge regarding the stuff such as distinct variety of plants via this magazine .

1b) Describe the primary (main) target market for “Canadian Living” magazine using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) 1. Geographic: On the basis of geographic variable of segmenting its main target base could be stated as the modern – urban market of people who live in major cities of Canada. 2. Demographic : Based on this segmentation variable the major target group of Canadian living could be teens and middle aged females from middle to high income group . 3. Psychographics: On the basis of this segmentation the major target market could be middle to upper class people who are fashion conscious and wish to live a healthy lifestyle....