COM 127 Reference Guide Template PDF

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Communication Channels Reference Guide Name: Cameron Dunn Mass Media In Chapter 1 of Business Communication we learned that mass media, or mass communication, is the transmitting of messages to many people through print or electronic. There are many reasons a communicator would choose mass media as the channel to share their message. One reason being the potential reach of mass media. As technologies like the printing press advanced, from simple manuscripts to newspapers, storing and sharing their message became easier and easier. For an advertiser the more people you reach the more profitable you have potential to be, and that is done best through the mass media channel. Common Types 1. Internet a. E-mail and image hosting websites such as flicker, facebook, and youtube. 2. Television a. Cable news, informational programs and entertainment. 3. Cinema a. First mass media to combine audio and visual. Entertainment and propaganda. 4. Magazines a. Essays, current events and content regarding more important issues such as slavery and women’s right to vote. 5. Radio a. News like current events and weather, and broadcast music. Interpersonal Communication Interpersonal communication is the process in which messages are exchanged between two or more people face to face. A communicator would use an interpersonal channel to get a message out, but in a more specific way than a mass media channel would. In a situation where a presentation is being given the communication channel would be tailored more for the audience. The ability to communicate and build relationships is crucial to interpersonal communication. A communicator also has more control over emotional responses through this channel. Common Types 1. Oral communication a. Interviews and presentations. 2. Written communication a. E-mails, reports, performance evaluations. 3. Nonverbal communication a. Body language and active listening. Group Communication In chapter 3 of Business Communication we learn that Group communication is messages exchanged between members of a group. Often these members share a common goal or ideology. A communicator would use group communication to help develop and grow ideas. In the group setting

interaction and involvement between members of a group help the discussion develop. Group communication with a focus is an effective tool for a communicator. Common Types 1. Work teams a. Meetings, training, and feedback. 2. Sports teams a. Practice and strategy. 3. Friends a. Sharing information and entertainment. References Bisen, Vikram. Business Communication, New Age International Ltd, 2009. ProQuest Ebook Central, https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action?docID=442132....