Competitive Advantage & Attractiveness OF Puregold PDF

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Competitive Advantage & Attractiveness OF Puregold AND FOR OTHERS...

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THE COMPETITIVE ADVANTAGE OF PUREGOLD

In the industry of food, merchandising, and manufacturing, there's a lot of competencies where the companies want to launched their stores to buy the customers. In developing a business, PureGold became one of the successful stores that have been recognized as the most trusted brand in the supermarket category. Puregold became remarkable because of its loyalty program, where customers can get a discount on every product they've purchased. Through the years, they expand their stores in a different part of Manila until they became known in Luzon.

Puregold is a hypermarket primarily conduct near the major centers and transportations where the customers are located in the area. Because of that strategy, it became one of their competitive advantages to the competitors. Also, Puregold caters the retail customers and resellers where they give a loyalty card that is called "Tindahan ni Aling Puring("TNAP")." Puregold stores are mostly located in the residential areas where the customers are near. Besides, they offer a higher proportion of non-food to the food product, where it serves as the selling fastmoving essential goods in the community.

Based on the distribution method of Puregold, they replenish and distribute through direct store delivery where became an advantage to the supplier because the company is the one who delivers all their purchases. They also do cross-dock facilities, store-to-store transfer, and importation that helps the customers to have the best product that is affordable to their budgets. The way of the Puregolds distribution became their assets in competing to their rivals in the industry where they provide the needs of the customers in the best way.

In conclusion, Puregold had a lot of competitive advantage in the industry because they make sure that their product is affordable by the customers and resellers. Also, they put their stores where the people are near and, more convenient to go. The critical thinking skills of Puregold are based on the needs of their customers that became more efficient for both parties.

Moreover, the needs of the customers are their top priority that became their advantage to the customers, and besides, they set an affordable price for their products.

ATTRACTIVENESS OF PUREGOLD TO AN INVESTOR There are a lot of companies where people such as investors invest their money. Puregold is one of the top companies in its industry in the long run. Being known in their field became attractive to the investors because they have enough capabilities to become one.

Puregold had owned a lot of buildings in a different part of Luzon. In addition, they also obtained all their permits in different cities, and provinces, where it results in nothing, which means there are no issues with the government and other regulators. They also make sure that their employees are in good hands. Besides, they are making sure that if the company had difficulties, the response shall be ASAP.

On the other side of the business, the assets and equity that will surely attract the investors are high. Based on the given status on the year 2017, their return on equity was 11.78%, where the next year became higher to 12.44%. Also, for 2019 return on equity might decrease, but the return on assets increases higher than the past few years into 6.47%. With the use of the given data, the investors might get attracted to Puregold, because of its high return on equity and assets. Moreover, the earnings per share also increased to 2.37, which is good for the company because it gives them more advantages than others.

As a result, PureGold became more attractive to the investors because they care about their customers which increases their return on equity and assets. Also, being known in their industry became the reason why investors are attracted to Puregold. Puregold always cares about the status of their customers and how much more to their investors. The reasons stated became the traits of Puregold in the long run of the business....