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Movado Red Label Product Attributes Quality Durability Reliability Performance Packaging flexibility Warranty Brand Company Attributes Reputation Industry Leadership Facilities Ease of doing business Distribution channels Ordering convenience Returns, credits, etc. Salesperson Attributes Knowledge/expertise Responsiveness Pricing authority Customer orientation Honesty/integrity Follow-through Presentation skills

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High High High High High High High Competitive Analysis Worksheet

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Complete a competitive analysis of your focus product or service by completing the table below comparing your product or service with two competitors.

Instructions: 1. Identify the two competitors to which you are comparing your focus product or service. 2. Rate your focus product or service and the two competitors as low, medium, or high for each of the attributes in the table. 3. You will then use your results as the basis for your discussion of how your product or service adds value for the customer in comparison with competitors. You will also upload your Competitive Analysis Worksheet as an attachment to support your discussion....