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CONQUER YOUR CAMPUS by Mark Redman   

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DISCLAIMER Thisbookisnotlegalorpersonaladvice.Itisforentertainmentpurposesonly.Youagreenottohold Turnseven,Inc.orMarkRedmanliableforanyactionsyoutakeonyourown.  

A NOTE ON PIRACY Look,I’mnotafool–Iknowsomepeoplearegoingtopiratethis.Thatsucksanditdoesn’tmakeme happybuttheInternetistheInternet.Here’sthethingthough:Ireallybelieveinexchangeofvalue.If you’reoneofthosedudeswhojusttakesandtakesandtakes,andsuckseverythingupanddoesn’tgive anythingback,you’renotgoingtodoverywellwithwomenandthere’sverylittleinthisbookthat’s actuallygoingtohelpyoubecausefundamentally,youroutlookonlifeisoff.Butifyou’renotlikethat, andyoureadthisandgetsomethingoutofit,Ihopeyou’llrespectallthetimeandeffortthatwentinto producingit,andpayforalegitcopy.Thinkabouthowmuchyoupayforyourcollegetextbooks,and thentellmethatthisisn’tworththefewbillsI’maskingforit. Andifyoudidpayforthis,you’refuckingawesome.  

A NOTE ON DESIGN  Thisisadensebook.Like,alotoftextoneverypage,andnopicturesofprettygirlsorfancydesigns. AndwhileI’dkindofliketohavethat,Idon’tthinkitservesyouoraddstoyourlearningexperience.I designedthistobeprinted,andreadthroughwithahighlighterandapen.Takenotes,writeinthe margins,andletthisbookgrowwithyou.Iknowyou’vegotfreeprintingatyourcampuscomputing center…goputittouse!

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CONQUER YOUR CAMPUS 

Table of Contents  INTRODUCTION..................................................................................................................................................4 TALES FROM THE FIELD........................................................................................................................................8 WHY COLLEGE IS DIFFERENT FROM THE REAL WORLD.............................................................................................18 BEYOND THE TRIBE...........................................................................................................................................30 MEETING PEOPLE AND MAKING FRIENDS................................................................................................................43 THE GREEK SCENE............................................................................................................................................52 BECOMING A “20%” MAN....................................................................................................................................56 THE FOUR TRAITS IN PRACTICE...........................................................................................................................70 HOW TO MEET PEOPLE AND BUILD SOCIAL CIRCLES................................................................................................76 GIVING LOVE AND BECOMING A LEADER................................................................................................................87 ALL ABOUT COLLEGE GIRLS................................................................................................................................96 COLLEGE GAME DYNAMICS...............................................................................................................................106 TOPICS TO DISCUSS.......................................................................................................................................108 A GOOD CONVERSATION WITH A COLLEGE GIRL...................................................................................................116 FOLLOWING UP, AND DATING IN COLLEGE...........................................................................................................124 YOUR ENVIRONMENT.......................................................................................................................................128 YOUR PRESENTATION......................................................................................................................................130 ONLINE GAME................................................................................................................................................132 CONCLUSION.................................................................................................................................................133 REQUIRED READING........................................................................................................................................134  www.conqueryourcampus.com

CONQUER YOUR CAMPUS 

INTRODUCTION 

Whatdidyouthinkcollegewasgoingtobelike? AbigpartylikeonAnimalHouse?Stuckinadormroomplayinggameslikethethree nerdsontheSimpsons? Orasexromp?That’swhatitssupposedtobe,right? Yeah,right… Personally,Iwaspetrifiedofthewholethingandittookmealongtimetofigureout.I wasprettydorkycomingoutofhighschool,andwhileI’dbeentheleaderofmygroup offriends,theywereallprettydorkytoo.Sowelcomeweekofcollegecomesalong,and I’mfeelingalittleleftout.FratpartiescomealongandI’mnotbeinginvited.Andboys areshackingupwithgirls,andI’m,well…I’mhangingoutwithmyfriendsonlineplaying Halo. Arrgh.MyDentisthadtoldmethatIwasgoingtogetalotofpussyincollege.I’dseen movieswhereguysgotalotofpussyincollege.That’swhatcollegeisreallyabout,I thought–gettingpussy.Imeansurethereareclassesandgradesand,what’sthe word…matriculation(?)…butcomeon,really,itsallaboutgettingpussy. Well,I’maprettyintrospectiveguy,andnottoolongintomyfreshmanyear,Idecided thatIwouldfindsomeguyswhowouldhelpmenavigatethewholescene.Ididn’twant toletthesefouryearspassmebywithouthavingmyturninthefun.SoIturnedtothe oneplaceIknewhowtousereallywell,theInternet. Itrolledaroundonmessageboards,thenIboughtabunchofeBooks.MysteryMethod, JugglerMethod…man,IevenboughttheGunwich“DynamicSexLife”manual.Andit wasallgood,intheory. Butthenagain,communismisgoodintheory.Ilearnedthatinapolysciclass.  www.conqueryourcampus.com

CONQUER YOUR CAMPUS 

But,likecommunism,therealityofthesetoolsIworkedtoimplementwasfarfrom ideal.Ibecameworse–alittlesocialrobotrunningaround,spoutingofflines,seeing everygirlasthe“target”,andman,peoplejuststartedtothinkIwasfuckingWEIRD. Well,inretrospect,Iwasbeingweird.Iwasn’tbeingmyself,andIwasn’tbeinganything worthwhileforanyoneelsetohangaroundwith. That’sanimportantpointthere.Ilaterlearned(andwillbesharingwithyouinmore depth)thatyouhavetoaddvaluetoaninteractionincollege.AllIwastryingtodowas manipulatepeopleintorespondingtome,suckingoffoftheirvalue. Anyways,Igotpissedoff,andemailedallofthesecompaniestotellthemthatIthought theiradvicewasshitforcollege.Iresignedmyselftobeingbadwithwomen,and believeitornot,IdecidedthatI’dgotherouteofmakingalotofmoneyandbasically buyingwomenintomylife.Ifyou’veeverfeltthatbefore,likefindingyourselfsaying “fuckit,I’mjustgoingtoworkreallyhardandI’lljustusemymoneytobuyacoolplace andacoolcarandI’llthrowcoolpartiesandthenpeoplewilllikeme…”well,that’s whereIwas.Notagoodplacetobe. But,literallythatday,IheardbackfromaguynamedChristianHudson.Hewasthe businessmanageratoneofthesecompaniesfromwhichI’dboughtaproduct.He personallyusedtotakemenouttobarsandteachthemhowtomeetwomen,andbuilt acompanytodothisthatgrewintoaworldwidebusiness. Withinfiveminutes,hehadmeconvincedthattherewasanotherway.Iwasespecially interestedinlearningfromhim,becausehehadpreviouslydroppedoutofcollegeto startasoftwarecompany,thenreturnedtofinishhisdegreewhenhewas25.Ifigured thathehadtohavesomeinsightintoeverythinggoingonthere,andmyinstinctswere right. ChristianandIdevelopedagooddialogue.Maybehesenseddesperationinme,maybe hesensedanearnestdesiretolearn,Idon’tknow…buthewasverygenerouswithhis timeandmentorship,andnow,recentlyhavinggraduatedcollege,IcansaythatIhave conqueredit.

www.conqueryourcampus.com

CONQUER YOUR CAMPUS 

Therewasalottobelearned…andunlearned.CollegegameisSOFRICKIN’EASYonce yougetit,butitrequiressomecriticalbeliefandattitudeshiftsthataren’taseasyto learnandinternalizeasareafewlinesandconversationtechniques. Here’sthegoodnewsthough:westartedwithsomeprettystrongmaterialthat Christianhaddeveloped,andwithinaboutsixmonths,wedistilleditdowninto somethingthatwasgettingmeresults.Andnowyou’reabouttotearintothissystem wedeveloped. Nowlook,wehadsomegreatencouragementfromeachother.Wewereatour respectiveschools,goingoutandapplyingourselves,thencomingbackandreportingto eachother.Asmygameandconfidenceevolvedandgrew,sodidoursystem. Acriticalpartofgettingbetteratanythingishavingthesupportsysteminplacetogive youencouragementandfeedback.I’dencourageyoutoletoneortwofriendsinon this;don’tkeepthestufftoyourself.You’renotgoingtobelearningcreepypickup trickshere;thisissocialcirclegame,college‐style,andyou’regoingtowanttohavefew buddiestojoinyouonyouradventures.NeitherChristiannorIwouldhavehadallthe awesomecollegeexperienceswedidwithouteachother,andalthoughwewere geographicallyseparated,wewereateamnonetheless. Soyeah,wewentout,figureditout,andnowitsinyourhands. Iwasgivinghardconsiderationtowritingarealbook.Butincaseyoucan’ttellalready, mywritingstyleisverycolloquial.Ifuckingswearalot,I’mcrassandliketousewords likepussyandphraseslike“ballsdeep”,andIdon’twanttohavetopullpunches.I didn’twantthirtydifferenteditorstearingmyshitapart,nordidIwanttohavetowrite it,andrewriteit,andrewriteit. ThefinalpieceofthisequationisthatI’mnotinterestedinbeingapickupsuperstar.I’m aregularguy,justlikeyou,witharealjobandasociallifeandareputation.Through Christian,I’vemetandbeenexposedtosomeguyswhoseliveshavechangedsincethey becamePUAidols.Sure,theycanmakemoremoneyifthey’rewillingtojumpinfront ofacamera,butman,fuckthat…Idon’twantmykidslookingbackontheirdaddywhen I’mfiftyandwonderingwhattheyhellIwasthinkingwearingaretardedoutfitand writingabout“scoringseriouspoon”. www.conqueryourcampus.com

CONQUER YOUR CAMPUS 

Butwithallofthatsaid,ChristianandIfeltthatIneededtogetthismaterialouttherein somewayoranother.Itisalmostembarrassingtoseecollegedudesrunningtheshit gameweseebeingtaughtrightnow,withoutanyconsiderationofthemindsetor beliefsthatwillmakeorbreakaman’sfourorsoyearsoncampus. Inthelastfewyears,theworldof“pickup”hasbecomemainstreamwiththepublication ofNeilStrauss’sTheGameandMystery’sTVshowThePickupArtist,andlotsofnew guyshavegottenexposuretothegambits,theroutines,theopeners…butasI experiencedfirsthand,thatstuffjustdoesn’tfullycutit,andalotofitcanmakeyou worse.Itsgoodtohaveahandleontheconversationtechnique,butitsmoreimportant tounderstandwhatweliketocallConquerYourCampus. Nowchancesareyou’vereadabookortwointhisveinbefore.Youmightseesimilar conceptshere,youmightdiscoverentirelynewstuff.Ineithercase,I’mtoldthatthisis oneofthosebooksthatyouread,thenreadagain,thenrevisitintwoweeks,then revisitinanothermonth.Thingsthatdidn’tmakesenseatfirstwillsnapintofocus. Thisbookisbrokenupintotwoparts.Inthefirsthalf,wewilldiscussthesocial dynamicsofcollegeandwhatittakestobepartofthe“in”crowd.Lifeisfarbetter whenyou’remeetinggirlsthroughyoursocialcircle.Inthesecondpartofthebook, we’llbetalkingaboutgame–thespecificsofwhattosayandhowtosayit–whether you’remeetinganewgirlatabarforthefirsttime,orseeingalongtimefriendata housepartywhoyou’dliketodate. Soonwardswego,andpleaseleaveafewTriDeltsformewhenIcomebackfor homecoming. MarkRedman NewYorkFuckin’City February,2008 

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TALES FROM THE FIELD 

Iwantyoutoliveintheworldofwhatispossible.Becausefromthispointforward, anythingispossible.Youarelivinginthemostcarefreetimeofyouradultlife.Girls wanttohookupandhavefun,andyouneedtotakelicensetomakethathappen.I’ve startedthisbookwithtwoadventuresIhadincollege;havearead,smilealittlesmile, andthenreadthroughtherestofthebook.Butpromisetomethatyou’llreturnhere andreviewtheseonceyou’vereadthroughthewholebook.They’regoingtomakea lotmoresensewiththefullcontextoftheConquerYourCampusframework.  FIELDREPORT1 ThistookplaceonanunseasonablywarmdayinFebruary.I’dbeenoutwithfriendsall afternoon,doing–whatelse–drinking.Bytheevening,we’dcollectedafairlylarge group,andwedecidedtoheadtothe“it”baroncampusatthetime. Wemadequiteascenewhenwearrived.Notthateveryone’snotdrunkonSt.Patty’s, butourcrewwasprettylargeandrollicking.Therewereaboutfiveofussingingthe Oasissong“Don’tLookBackinAnger”whenwewalkedin–threeguysandtwogirls– andeventhoughtheyhadmusicplayingatthebar,wewereboisterousenoughthatwe drewalotofattention. Itsfunnyhowthisworks,right?Whenpeopleseeyoudoingsomethinglikethis,they thinkyou’reanassholeandthey’returnedoff.Butitsonlybecausethey’renothaving asmuchfunasyouatthatmoment.We’veallhadthosetimewhenwe’rehavinga blastwithinagroup,doingsillystuff,andwecouldcarelesswhatmostoftheworld thinks. Ofcourse,I’maboldidiot,soIwalkedinandimmediatelystartedserenadingatablefull ofgirlswhoweresittingaroundasharkbowl(itslikeabiglongislandiceTinabowl withlotsofstraws).Oneofthemisalittleturnedoff(thehotone–typical),there’s apprehensiononthefacesofafewothers,andafewaresmilingwithme.SoI

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immediatelyliftedfromherseatoneofthegirlswhowaslaughing,andItookhertothe barwithmygroupforshots. Alemondroportwolater,andI’mbackatthegirls’tablechattingwiththem.Itell themIhavetobouncetoseesomefriendsandItakemyleave. Forthenextfortyminutesorso,I’mjustwalkingaroundthebar,hangingoutwith differentgroupsoffriends,havingagoodtime,maybealittlebitofstupiddancing.I walkbythegirls’tableonceasI’mtalkingwithmyfriendMarissaandgiveabigdumb winktothehotgirl.Youknowthosewinkswhereyouopenyourmouthwideandits likeawholefacewinkandasmile?She’stalkingtosomedude,andshefluffsherhair backatme,likeabrush‐off.Itissoonwiththisgirl. Igrabafewfriendsanddecidetochatwithineyeshotofthegirl.Iwaituntilshegets up,like15minuteslater,andIwalktowardsher.Shecan’tseemecoming–I’mwalking towardsherfrombehind,andIcantellshe’sheadedtowardsthebar.Iswoopinand slipmyarmintohersasifI’mescortingher. Her:“Whatthefuckareyoudoing?” Me:“Comeon,let’sgo.”(here’swhereyoudon’tanswerherquestion,youjustassume anauthorityrole). Her:“Where?” Me:“Whatisthis,theSpanishinquisition?We’regoingtothebartodoshots…” Her:“But…” Me:“Ican’tbelieveI’venevermetyoubefore,Iknowlikeeveryonehere.What’syour name?” SoI’mbasicallypullingheralong,andIjustdiffuseherobjectionsbeforeshecanfully formulatethem.I’msoinmyworldandrealitythatIdon’tletherpullmeintomine. Pureenergy. Whenwegettothebar,we’retalkingaboutbullshit–likemajorsandwhatnot,I’mkind ofbustingonherforbeinganEnglishmajor.ButInevermakefunofthemajoritself,I www.conqueryourcampus.com

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alwaysdoitinawaythatmakesthegirlschaseaftermeabit.Establishthisdynamic prettyquickly,andsoonshe’swayintome. Atsomepoint,shetellsmeI’mhot.Thisistoofunny… Her:“ButIknowguyslikeyou.” Me:“Whatdoyoumean?” Her:“Youthinkyou’retheshit,thatyoucanhookupwithwhoeveryouwant.” Me:“IbetyouIcan.” Her:“Ohyeah?” Me:“Yeah,here,makeoutwithme.” AtthispointIjustgrabherandpullherin.Iknowshe’sthinkingaboutitandthatshe’ll doitunderoneoftwocircumstances.EitherIhavetoleadherintoitandappearlikeI reallylikeheruniquely(I’vedonethisbeforewhengirlswerealittletougher)orIcan justbedominantandpullherintoit. WemakeoutabitandthenIpushheroffofme. Me:“Icanalreadytellyou’regoingtobebadforme.” Her:“What?!” Me:“Yeah,you’vetotallyseducedme.“ Ilovethisgambit.Ijustturnitaroundonthemandtellthemhowbadtheyare.Every collegegirlwantstothinkthattheycantoppleagiant,sowhynotbeexplicitaboutthe fantasyyou’recreatingwiththem?Wegobackandforthonthisforawhileandthenall ofasuddenshegetsthislookoffearinhereyes. Her:“Ohshit!Myfriendscan’tseememakingoutwithyou.Ihaveaboyfriend.” Atthispoint,IknowthatIcanusethistocreatesomesexualtension. Me:“Okhere,givemeyourcellphonequickly,let’sexchangenumbers.”

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Shegivesmehercellphone…andinsteadofprogrammingmynumberin,whileshe’s lookingbacktochecktoseeifherexisthere,Igrabherhandandputmycellphonein it. Her:“Whatthefuckareyoudoing?” Me:“Guesswe’llhavetoseeeachothersoon.I’lltextyou!” Iquicklytakeoff.Thisistoofunny. Igobacktosomefriendsandsendatextminuteslater. Me:“Wow,urfriendslooklikejealoustypes.” Her:“Icantbelieveudidthat.” Me:“Itsyourevilinfluenceonme:0.Imnormallyatotalwuss” Her:“Yeahright” Me:“Meetme@backbarin10mins.Comealone.Makesureurnotfollowed” Wemeetupinabit,andbeforeshecanstartkissingme,Isay“What’sthepasswordto makeoutwithme?”Wedosomesecretagentroleplayinghere,makeoutsomemorein adarkcorner,andsheplaystogethercellphoneback.ItellherIcan’tgiveitbackto herbecauseI’mkeepingitascollateralforherinvadingmybrain.I’vealsotoldoneof myfriendstocomefollowmethereinaboutfiveminutessoastobreakupthe interactionandletmegetawaywithherphone. Idecideaboutahalfhourlaterthatitstimetoleavethebar.Itextheragain. Me:“Imouttie,catchusoonerorl8r.” Her:“WTF?Ineedmyphone.” Me:“Guessubettercomegetme.Goingtoafterparty@{address}.Bringfriends.” I’malwaystryingtohelpmyfriendshookuptooandbringpeopletogether.Shemeets meabout30minuteslater.I’mtoldhowmuchofapainintheassitwastogether

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