Contoh preliminary information and executive summary PDF

Preview

Summary

Download Contoh preliminary information and executive summary PDF

Description

PRELIMINARY INFORMATION (paragraph pun boleh) 1.1 Name of Business: Aisyah Fashion Enterprise 1.2 Nature of Business: This company offers tailoring services to conform to customers’ specifications and needs. 1.3 Industry Profile: Tailoring is a business of making clothes for customers according to their lifestyle demands. 1.4 Location of the Business: Lot 54A, Lengkok Bercham Selatan, 31400 Ipoh, Perak Darul Ridzuan. 1.5 Date of Business Commencement: 1 November 2021 1.6 Factors in Selecting the Proposed Business: We have decided to establish the tailoring business due to the opportunity and potential to make profits at Bercham area. We observed that Bercham area lacks tailoring services. This is a great opportunity for our company to introduce tailoring services in this area and we will be able to attract many customers. 1.7 Future Prospects of the Business: Once the business is financially stable, we plan to open other branches and expand our business in other housing areas. This business has a good future prospect by fulfilling the needs of families with school-going children and the working women of Bercham. 1.8 Purpose of Preparing the Business Plan: This business plan is prepared as a guide for managing the proposed business venture in tailoring. It is also prepared to obtain a working capital loan from Maybank for an amount of RM20,000.

2.0 EXECUTIVE SUMMARY

Aisyah Fashion Enterprise provides quality fashion design and tailoring services at a competitive price. We are in a partnership business with five partners, all partners share liabilities and profits equally / capital contributions. The location of our business is in Taman Bercham, Ipoh. We have two expert fashion designers in this partnership who are professionally trained to grow a brand and develop basic business skills to keep our production running efficiently. We choose Taman Bercham as our business location because there has been a need for tailoring services in this area for a long time. We would like to become the main tailoring services provider in Bercham. We plan to start the business in November 2021 and specialize in personally fitting garments to each customer’s needs. Our business will serve the families residing in Bercham, specifically working women. Currently, there is less competition for customised clothing in this area and we found that there is a rising demand for it. We will operate five days a week under experienced management, headed by our General Manager, Puan Aminah Binti Ramli. Our total start-up cost is __________ and anticipated financing (total loan) is __________. This financing will help ensure a timely start to the business in order to take advantage of the upcoming festive season. Repayment of financing(banker) will be through cash flow of the business on a scheduled basis. Our profits for the first three years are _____________ , ____________ and ____________ respectively. Some of the profits are re-invested in research and development (R&D). From the financial ratio analysis, we have ____________. This means _____________. Our pricing strategy will be based on the objectives to get reasonable profits and to meet the demands of customers. We will update monthly promotions through social media. The products and services we offer are reasonably priced to ensure that they remain affordable to customers. The estimated sales for the first year is ____________. This is based on the history of sales of our competitors. We will provide good customer service and improve customer satisfaction to increase our customer base for business success.

3.2 Mission, Vision and Objectives

Mission Our mission is to earn our customers’ respect and we want to become the best we can be by always doing our best.

Vision To become a successful tailoring service provider and training institute in Malaysia. Objectives 1. To offer reasonable prices to customers to make customers continue using our tailoring services. 2. To provide excellent and effective tailoring training services.

3.3 Organization Chart

General Manager: Puan Aminah Bt. Ramli

Administrative Manager

Marketing Manager/Designer

3.4 Logo and Motto Logo/Motto Explore your true style.

Operation Manager/Designer

Finance Manager...