Costco (12) - case PDF

Title	Costco (12) - case
Course	Eco
Institution	North South University
Pages	1
File Size	31.1 KB
File Type	PDF
Total Downloads	68
Total Views	156

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Description

Costco Wholesale’s Products: As a large retailer, Costco Wholesale offers a wide variety of products. This element of the marketing mix identifies the firm’s outputs. Compared to Walmart, Costco has a limited product mix, but has expanded its product offerings through time, to include the following main product categories: 1. Appliances 2. Auto & Tires 3. Baby, Kids & Toys 4. Clothing & Handbags 5. Computers & Printers 6. Electronics 7. Furniture 8. Grocery, Floral & Pets 9. Holiday, Gifts & Tickets 10. Home Improvement 6

11. Health & Beauty 12. Home, Kitchen, Bed & Bath 13. Jewelry & Watches 14. Office Products 15. Patio & Outdoor 16. Sports & Fitness 17. Travel & Luggage 18. Photo Center services 19. Optical services 20. Hearing Aid Center services 21. Gasoline 22. Business Services 23. Home Services 24. Life Services...