Costco - case PDF

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Costco is an American-based wholesale company with a broad spectrum of merchandise. The company operates as a membership-only warehouse club with its retail outlets across the globe. Costco was founded by James Sinegal and Jeffery Brotman in 1983 in Seattle. In this report, the detail of the business portfolio has been explained with the business strategy which is being followed to survive and grow in the current dynamic business context. In the beginning the current companies and the business these companies are involved in are described. Then the company’s products and competitors are discusses which follows the key business strategy the company has incorporated to stay competitive in the market. The position of the company is then analyzed with Porters’ five forces and PESTLE analysis, five generic Business strategies, Vertical integration, defensiveness which are used to analyze and monitor the macroenvironmental factors that may have a profound impact on COSTCO’s performance. Alongside SWOT analysis is also made on COSTCO’s to identify its competitive position and to develop strategic planning. The last part of the report consists Balanced Scorecard and strategic mapping, Business model, CSR activities, 3p’s of Costco as well as Life cycles of COSTCO’s to identify and improve various internal functions of a business and where the business stands with all the strategies they have been implemented so far....