Course Outline S 2021 PDF

Preview

Summary

course ourline...

Description

COURSE SECTION INFORMATION Centre for Business School of Marketing The Business Media in Canada Professor: Lyn Whitham Email: [email protected]

Course Number: CMMK1127

Course Section: 201903 Academic Year: 2020-21

Phone: Use email Term: Spring 2021 Office: N/A Academic Level: Diploma Pre-Requisite: COMM1034 Co-Requisite: None

Course Learning Outcomes The learning outcomes for this course are the same as those listed in the approved course outline available on Blackboard.

Section-Specific Learning Resources The textbooks for this course are the same as those listed in the approved course outline available on Blackboard.

CMMK1127 CRN 50810

Evaluation System… Student Evaluation System Category (on Course Outline) Discussion Forum

Assessment Tool:

Discussion Forums

10 @ 2%

Assignment

Research Reports (2 x 10%)

Midterm Test

Test

Assignment(s)

Profile Story

Assignment(s)

TV Story

Description:

% of Final Grade:

Critical reflections, research assignments, issue debates and short problem—solving exercises Short reports requiring analysis, comparative analysis and evaluation on business news topics. Synthesis of material covered in Weeks 1-6

20%

20%

25%

Mid-length business journalism piece Short video-based journalism piece TOTAL:

15% 20% 100%

Students will receive feedback and/or results of all tests and assignments within two weeks of the due date except in unusual circumstances.

Learning Schedule/ Topical Outline Week 1

Topic / Task Introduction to Journalism

Content / Activities -Intro. to Course - What is Journalism? -Newsworthiness Research Report 1 Assigned

(subject to change with notification)

Resources Week 1 readings and videos -

Assessment Tool Discussion Forum 1

Weight 2%

Blackboard

2

Historical Issues - Historical issues in Canadian Business Media - Public Sphere vs Market Model

Week 2 readings and videos Blackboard

Discussion 2

3

Contemporary issues

Week 3 readings and videos -

Research Report

Blackboard

Discussion 3

2%

Discussion 4

2%

4

- Contemporary issues in Canadian media -Commercialism, Advertorials Research Report 2 Assigned

Media Relations - Agenda-setting and framing - Media Relations - Social network news

Week 4 readings and videos – Blackboard

2%

10%

5

Ethics in Journalism

-Freedom of the press -Ethics of journalism

Week 5 readings and videos Blackboard

6

Libel

7

Midterm

8

9

10

11

12

13

14

15

Libel and Journalism

- Mid-term

Week 6 readings and

Research Report 2 (10%)

15%

Discussion 5

2%

Discussion 6

2%

Midterm test

25%

Intersession:(No class) Note: Students who have a concern with their academic standing in this course should consult their instructor. For information on withdrawing from this course without academic penalty, please refer to the following for important academic dates: http://www.georgebrown.ca/registernow/important-dates.aspx Principles of - Principles of Reporting Week 9 reporting - Writing business news readings and Discussion 7 2% stories. videos Blackboard - Hard news stories Hard news stories Profile Story Assigned Week 10 Discussion 8 2% readings and videos Blackboard Soft stories & Profiles - Soft stories Week 11 Discussion 9 2% -Writing business profile readings and stories videos - Interviewing Blackboard - Producing television Tv Journalism stories Week 12 Profile story 15% Due Discussion 10 2% readings and videos Blackboard TV Journalism Visual semiotics Week 13 readings and videos Blackboard Presentation of TV News TV journalism Stories TV Story due 20%

Review news stories

TV News Stories Presentations

TV Story due

Please note: this schedule may change as resources and circumstances require. For information on withdrawing from this course without academic penalty, please refer to the College Academic Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx

Course Related Policies The policies for this course are the same as those listed in the approved course outline available on Blackboard.

CMMK1127 CRN 50810...