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A PROJECT REPORTON“ A STUDY OF CO-ORPORATE SOCIAL RESPONSIBILITY AT“MARUTI SUZUKI INDIA LIMITED”IN PARTIAL FULFILMENTFOR THE AWARD OF MASTERS DEGREE IN COMMERCESUBMITTED BYSHAIKH SOHAIB ZAKIRUNDER THE GUIDANCE OFPROF MERCHANTPG DEPARTMENT OF COMMERCE(BUSINESS ADMINISTRATION)ABEDA INAMDAR SENIOUR COL...

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A PROJECT REPORT ON “ A STUDY OF CO-ORPORATE SOCIAL RESPONSIBILITY AT “MARUTI SUZUKI INDIA LIMITED” IN PARTIAL FULFILMENT FOR THE AWARD OF MASTERS DEGREE IN COMMERCE SUBMITTED BY

SHAIKH SOHAIB ZAKIR

UNDER THE GUIDANCE OF PROF.SADIA MERCHANT PG DEPARTMENT OF COMMERCE (BUSINESS ADMINISTRATION)

ABEDA INAMDAR SENIOUR COLLEGE OF ARTS ,SCIENCE, AND COMMERCE CAMP ,PUNE

2018 -2019

ACKNOWLEDGEMENT This report is an outstanding prospect to convey may gratefulness to those many people whose timely help and guidance went a long way in finishing this project work form commencement to achievement.

I would like to express my sincere thanks to everyone for giving an opportunity to explore to practical knowledge about my project.

This project could not been completed without the able guidance and support of MRS .SADIA MERCHANT and faculty members. I am grateful to the manager of TATA business support services for helping me to get the information and an invaluable experience. Last but not the least would like to thank my friends, family members and all those people who helped me for the completion and deeper understanding for the concept of production planning and control. Working on this project has proved to be an enlightening experiencing for me.

SHAIKH SOHAIB ZAKIR.

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DECLARATION 1. SHAIKH SOHAIB ZAKIR, hereby declare that the report on all fulfillments of the requirements for the award of the degree in master of commerce is a record of original work done by me during the period of study 2017-2018 under the guidance and supervision of PROF.SADIA MERCHANT.

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INDEX

Sr.no 1.

Particular INTRODUCTION

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1.1introduction 1.2objective of study 1.3importance of study 1.4scope of study 1.5hypothesis 1.6limitation 1.7 conclusion COMPANY PROFILE

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REVIEW OF LITRETURE 3.1introduction 3.2 meaning 3.3defination 3.4the 4 CSR model 3.5advantage of CSR 3.6disadvantage of CSR 3.7types of CSR

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RESEARCH METHODOLOGY 4.1research design 4.2observation design 4.3research strategy 4.4primary data 4.5secoundary data 4.6sample universe 4.7sample size

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Page no

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DATA ANALYSIS AND INTERPRETATION

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FINDING ,CONCLUSION,SUGGESTION,HYPOTHESIS TESTING

 BIBLIOGRAPHY  ANNEXURE

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CHAPTER NO 1 INTRODUCTION OF THE STUDY

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“A STUDY OF CO-OPERATIVE SOCIAL RESPONSIBILITY “ AT TATA SUPPORT SERVICES PVT LTD” CHAPTER NO 1 1.1 INTRODUCTION Corporate social responsibility is more than a business policy or a response to issues raised by society. Corporate Social Responsibility can be defined as the set of policies, activities, or behavior undertaken by an organization that goes beyond the traditional economic and legal obligations that the firm has towards its internal and external stakeholders. It is a governing business philosophy argued by (Votaw and Sethi 1973). Studies looking at CSR have concluded that what “goes beyond” the traditional responsibilities is influenced and therefore, ultimately demanded by the norms, values, and expectations of stakeholders of the organization and those are classified as being ethical or moral obligations discussed by (Carroll 1979; Sethi 1975)1 . ethical obligations must be voluntary in nature and if undertaken effectively benefit and improve the overall welfare of the community in which the firm operates mentioned by (Anderson 1989)2 in order to achieve these benefits both the organization and its stakeholders have a responsibility to work together. It is assumed that an organization being proactive and meeting the needs of its stakeholders before it is required is deemed to be engaging in philanthropic or discretionary type behavior suggested by (Carroll 1979)3 . Therefore, it is important for an organization to develop an ethical organizational culture and define its role within the society and implement the necessary ethical, responsible, legal, and social standards to their firm focused by (Lichtenstein 2004 Lindgreen et al. 2008). Studies have shown The present study has made an attempt to explain how Corporates in I T sector might be resolve social problems through CSR practice. History of CSR from the 1950‟s to the present day the concept of CSR has gained considerable acceptance and its meaning has been broadened to include business houses. Though the business houses have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business houses, especially in the wake of the scandals and scams In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility. Over the years this concept of Corporate Social Responsibility has gained unprecedented momentum in business and public debate It has become so important that many organizations have rebranded their core values to include social responsibility. Almost all corporate websites, policies, reports talk about their CSR which ensure the fulfillment of all the obligations towards society. These activities of CSR ranging from small donations to bigger projects for social welfare the sustainable practices differ from organization to organization depending on the resources available to them. Business practices of big and successful companies, with plenty of resources at their end, have set the trend for being committed to sustainable practices. Such business houses around the globe show their commitment 8

to social responsibility. In India, the initiatives of Dabur India Limited, for example, which commenced „Sundesh‟ in 1993, a nonprofit organization, with an aim to promote research and welfare activities in rural areas are appreciable. Similarly Bharat Petroleum Corporation Limited has adopted 37 villages as their responsibility to develop their quality of life. It has made efforts to make them self reliant, provided them fresh drinking water, sanitation facilities, medical facilities, vocational training and literacy camps. Around its industrial facilities, Tata Group has created towns and cities like Jamshedpur, Mithapur, Babrala for the benefit of its employees. Cadbury India, Glaxo and Richardson Hindustan are some of the companies which are helping farmers to grow crops which in turn shall serve as raw materials for them. Although the implementation of such activities involves time, effort and resources, yet the business houses have realized that the Corporate Social Responsibility is one of the important ways in which an organization can distinguish itself from its competitors. The tangible and intangible benefits associated with it for the organization are immense. A powerful tool like CSR not only enhances the brand image and reputation of the business but also leads to improvement in sales and customer loyalty, and an increased ability to attract and retain employees. Through CSR, the organizations can improve their financial performance and attract more investment with immense economic value. The word CSR has, as a result, occupied a very important place in the plans and strategies of the organizations in the present era. But still there are numerous organizations which understand CSR as undertaking some donations or philanthropic activities. Rather, in its true sense, CSR constitutes a strong commitment to social obligations and internalization throughout the organizational culture which lays emphasis on the execution of the obligations towards the employees and involving them in the responsibilities. However, from the very beginning the key player in undertaking such activities in the organizations has been the top management and it has been the driving force in the area of social responsibility. Employees have been rarely covered under the ambit of CSR. The non-management workforce has to be involved in the process to enhance the quality of csr. 1.2

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OBJECTIVE OF STUDY  To Study The Problems ,Challenges ,Frame, Work ,Issue And Misconception Of Csr  To Study The Nature Of Csr And The Impact Of Csr Initiatives  To Study The Levels Of Social Responsibility Adopted By The Company  To Evaluate The Models Of Csr.

IMPORTANCE AND SIGNIFICANCE OF STUDY  Co-operative interacts with society in many ways. They I most in facilities, produced and sell product.  Their interaction with society is throughout their employees and the many facet of society around them.

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 Co-operative social responsibility involves a commitment by a company towards the sustainable economic development of society.  It also means engaging directly with local communities, identifying their basic needs. And integrating their needs with business goals and strategic intend.  This concepts came to be known as co-operative social responsibility, thus the business has an obligation to consider the impact of it activities on all stakeholder who constitute broader segment of society.  To protect implies avoiding negative impact on society, where as “to improved” implies creating positive benefits of society.

SIGNIFICANCE OF STUDY  This research study was selected because choose the research study of the social corporate responsibility development process adopt by tata consultancy service because it help to increasing the welfare of society it help to of economy evaluate future of caoital market  It provide adequate and timely disclosure reporting requirement ,code of conduct etc.companies present material price sensitive information to outsiders and ensure that till this information to outsider and ensure that till ths information is made public,insider abstaining from dealing in corporate securities.  It also improves efficiency and effectiveness of the enterprisis and adds to wealth of the economy .corporate governance is,thus ,an instrument of economic growth

1.4 SCOPE OF THE STUDY  The study is confined to examined the practise of co-operate social responsibility of information technology covers small ,large, and multinational companies having head office  The scope of the study is limited to the practise of co-orporate social responsibility of selected areas  Co-orporate are motivated to involve stakeholder in their decision making and to address societed challenges because today stakeholder are increasingly  This include strongly financial performance and profitability ,improved accountability and assessment from the investment community enhanced, employee commitment  The study will expleses mere dimension of csr in the society  Csr could be a self motivated instrument in the co-corporate value and system and good culture will develop and it could enjoy a great environment owing to csr.  The present study covers the different aspect of csr functions in IT industry.  The study is important to the global environment as it ascertain the strategic trends of CSR in IT industry amidst the problem faced by society in and around area. 1.5 HYPHOTHESIS  CSR will help improved firm financial preference due to enhanced reputation. 10

 Lead to increase brand image of the company. 1.6 LIMITATIONS  They don’t provide sensitive and depth information.  The main constitutes of the study was in sufficient access to information which has significantly distracted scope of analysis that is required for the study.  As the manager were, busy with their own duty, they could give me little time for consultation.  There was a problem in collecting of relatively information.  Time restriction is another important for limitation of study.

1.7 CONCLUSION CSR activities are primarily inspired by Gandhi’s concept of social trusteeship and thus focus on the well-being of employees and the common man. This focus is likely also due to the nature of the industry and the fact that India is a developing nation. Manufacturers who can focus on social responsibility do so to take care of employees. Moreover, India is still struggling to provide basic amenities to all of its people. Also, Indian factories particularly in Manipur lack the resources needed just to treat their employees well; then carrying out CSR along is a difficult task for them. deed, it is evident from the study that western concepts of CSR do not necessarily translate to a developing country like India, which is currently struggling simply to meet economic, legal and ethical responsibilities. Thus, it is not surprising that in India, CSR equates to the basic needs of taking care of people, society and the environment, rather than philanthropic responsibilities.

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CHAPTER NO 2 COMPANY PROFILE

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COMPANY PROFILE

TYPE

PRIVATE

INDUSTRY

BUSINESS PROCESS OUTSOURCING

FOUNDED

2004

HEADQUARTER

BEGUMPET,HYDERABAD,TELANGANA,INDIA.

AREA SERVED

WORLWIDE

KEY PEOPLE

SRINIVAS KOPPOLU

SERVICES

CUSTOMER LIFE CYCLE MANAGEMENT SERVICES

NUMBER OF EMPLOYEES

23,000(31 AUGUST 2015) TATA-BSS.COM

WEBSITE

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 HISTORY Tata Business Support Services was founded in 2004[1] as a wholly owned subsidiary of Tata Sons, the holding company of the Tata Group.[1] Mumbai November 20, 2017: Quess Corp Limited (“Quess”), India’s leading integrated business services provider, announced today that it has signed a definitive agreement withTata Sons and Tata Capital to acquire a 51% stake in Tata Business Support Services (“TBSS”). Tata Sons will hold the remaining 49%. The transaction is expected to close in the next few weeks, subject to the fulfilment of customary closing conditions. Shortly after closing, following the conclusion of the appropriate regulatory formalities, the company is also expected to rebrand itself to showcase its new corporate identity.

 OPERATION March 2014, Tata BSS had 45+ clients across the globe. Over 85% of its workforce is into sales and customer service. Locations: Tata BSS has global presence with offices and 21 development centres in India, US and Europe. Tata BSS manages its operations in a hub & spoke model, distributed throughout India. Over 1.2 million customers connect every day. In recent years, the company has begun shifting part of its operations from the core hub in Hyderabad to its secondary hub in Pune, India.

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 PRODUCT AND SERVICES Tata BSS provides customer retention, acquisition and administration services, digital marketing, analytics, research and HR/payroll services to companies which are keen on increasing their customer base, retain high value customers and protect their brand reputation. One of its known products is Genesys, a proprietary integrated insurance platform which combines CRM and policy management for third party auto-insurance. Service lines include billing inquiry support, customer service, customer retention, customer experience management, customer life cycle management, data services, lead generation, product help desk, technical support and order management and new-age channels of digital marketing and analytics. Major industries served are Telecom, utilities, hospitality, media, entertainment, travel, retail, healthcare and manufacturing.

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 INITIATIVE Affirmative Action & Impact Sourcing Tata BSS is an avid supporter of Affirmative Action and hence employs huge number of SC/ST community people in their operations thereby making a huge impact on the society. 17% of total employees belong to this community. Tata BSS also employs large number of women and underprivileged people in their rural centres thus making a huge impact on the societal development. Employment and employability are the key focus areas for societal well-being. The organisation has recently won Mother Teresa Award for their CSR practices. With 8 rural centres, Tata BSS employs almost 1/3rd of the total rural BPM workforce .  DEDICATED CSR COMMITTEE 2% of the net profits of the organisation annually is allocated for CSR in the proportion of 60:40 wherein 60% of the budget is spent on up-skilling the

contract staff & 40% is spent on providing immediate relief to the disadvantaged sections of the society. The dedicated CSR committee ensures agility in responding to natural calamities and incidents. Participation in Uttarakhand flood relief, Tata Engage volunteering week, AA vendor data tracked and AA dashboards and moving to rural locations with higher AA population are some of the key focus areas of community support.

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 SECTION LISTS THE TATA COMPANIES AND DETAILS THEIR BUSINESS: 1)CHEMICALS       

Tata Chemicals Advinus Therapeutics Brunner Mond General Chemical Industrial Products Magadi Soda Company Rallis India Tata Pigments Limited

2) CONSUMER PRODUCTS                   

Casa Décor Eight O'clock Coffee Fastrack, Youth Fashion Brand Himalayan, Mineral Water Brand I-Shakti Infiniti Retail (Cromā) Landmark Bookstores Tanishq Tata Ceramics Tata Coffee Tata Global Beverages, The World's Second Largest Manufacturer Of Packaged Tea And Tea Products Tata Industries Tata International Ltd. Tata Refractories Tata Salt Tata Sky Tata Starbucks, A 50:50 Joint Venture Company, Owned By Starbucks Corporation And Tata Global Beverages Tata Swach Tata Zoya 19

       

Tetley Titan Eye+, Optical Stores From Titan Industries Titan Industries Voltas, Consumer Electronics Company Westside Energy Powerlinks Transmission Tata Petrodyne

3)Tata Power, One Of The Largest Private Sector Power Companies  Tata Power Delhi Distribution Ltd (Formerly Known As North Delhi Power Ltd)  Tata Power Solar, Started As A Joint Venture Between Tata Power And Bp Solar, Now A Wholly Owned Company  Tata Power Trading  Tata Projects  Engineering  Hispano Carrocera  Tal Manufacturing Solutions  Tasl (Tata Advanced Systems Limited)  Tata Advanced Materials  Tata Advanced Systems  Tata Autocomp Systems Limited (Taco)  Tata Consulting Engineers Limited  Tata Marcopolo  Tata Cummins  Tata Motors, Manufacturer Of Commercial Vehicles (Largest In India) And Passenger Cars  Jaguar Land Rover (Manufacturing Cars Under The Jaguar And Land Rover Marques)  Tata Daewoo Commercial Vehicle  Tata Motors European Technical Centre  Tata Petrodyne  Tata Precision Industries 20

4)TATA PROJECTS                      

Tata Technologies Limited Telco Construction Equipment Telcon Construction Equipment Trf Voltas Global Engineering Centre Titanx Information Systems And Communications Cmc Limited Computational Research Laboratories Incat Nelco Nelito Systems Tata Business Support Services Tata Communications Tata Consultancy Services Ltd. (Tcs), One Of The World's Largest It Services Companies Tata Docomo Tata Elxsi Tata Interactive Systems Tata Teleservices Tatanet, Managed Connectivity And Vsat Service Provider Vsnl International Canada Services

5)INDICASH ATM       

Air Asia India, Tata Joint Venture With Air Asia Drive India Enterprise Solutions E-Nxt Financials Ltd. The Gateway Hotels & Resorts Ginger Hotels The Indian Hotels Company Mjunction 21

                                 

Roots Corporation Taj Hotels Tajair Tata Advanced Systems Limited Tata Africa Holdings Tata Ag Tata Aia Life Insurance Tata Aig General Insurance Tata Asset Management Tata Autocomp Systems Tata Capital Tata Financial Services Tata Housing Development Company Ltd. (Thdc) Tata Industrial Services Tata Interactive Systems Tata International Ag T...