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WEST UNIVERSITY OF TIMISOARA FACULTY OF ECONOMY AND BUSINESS ADMINISTRATION MASTER'S STUDY PROGRAM: STRATEGIC MARKETING AND DIGITAL MARKETING

Dare Wafer Aerie

Teacher coordinator:

Students:

PhD lecturer Iulia Dara

Botez Cristina Diana Marin

TIMISOARA, 2020

Dare Wafer

Wafers are a daily part of everyday life as people tend to have them at as snacks. It is a major product produced by ETI group and is popular because of its rich and unique cocoa taste. Dare Wafers are available in bars of 50 grams/pack, and bags of 6 minibars /12 grams each. The brand got 1’st prize at Progresiv Awards in 2019,in Best New Product cathegory. A charismatic brand, with a powerful personality, Dare attracts like a magnet, offering pleasure to those who choose to test it. The brand’ s slogan is “Taste of happiness” which we will try to sustain during the presentation of the product. Dare (Eti European Food Industries) Is the chocolate wafer , with a luscious creamy cocoa filling, dedicated for those dark chocolate passionates. This “cocoa miracle” brings an intense sensory experience, that unleashes daring senses due to the generous amount of chocolate cream, the sweet tender but slightly crispy layers of wafer and of course; the last but not least, a dark splash of bitterly chocolate glaze, covering the whole body of the wafer…will you dare taste the richness? DARE –Dare to enjoy! In Dare’s vision, feeling good means to feel something a bit…differently, more sophisticated. You get to understand life more profound, you get more intense experiences, you are a lot more confident in yourself. Launched in February 2018, the light crispy wafer wrapped in silky dark chocolate bar, impresses from the first bite through the rich and intense flavor. It contains only the best ingredients for making sure the end result is none the less but a very qualitative chocolate bar. The price you need to pay if you want your taste buds to tingle like mine did when I first tasted it is a small one: about 2 lei for an incredible intense chocolaty experience. …and, you know what they say: a Dare a day...keeps the relish at bay!  Chocolatize yourself with Dare!

Aerie Aerie, stylized as aerie, is a lingerie lifestyle retailer and intimate apparel sub-brand owned by American Eagle Outfitters. The brand has no age demographic and the company encourages customers from all ages to shop at Aerie. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear.

Slogan American Eagle Outfitters' lingerie line, Aerie, is telling women in a new campaign that "the real you is sexy." And more than just the slogan, Aerie's campaign features women with zero airbrushing. The company belives that a woman is beautiful even with her flaws and try to promote the natural beauty. The message of the commercial "We celebrate each girl's real beauty, so we'll showcase tattoos, curves, beauty marks, scars, all the things that make them who they are" The commercial promote “the woman” in the way how she really is, without too much makeup, fancy clothes or imperfections. They try to teach the women to respect themselves more for what they really are not for what they want to be, even if a woman has stretch marks, cellulite or other imperfections they should not be ashamed of them. When the commercial appeared on TV, the response from women on social media has been largely positive, with many women appreciating the refreshing step away from industry standards. Target market The target market are the women between 20-60 years. In general the young women need encouragement and self love because everything they watch on TV looks perfect but the real life is not like that.

The soundtrack of the commercial The soundtrack of the commercial send an important message for us, below you can find a part of the lyrics, “Gonna love myself, no, I don't need anybody else (I love me)/ Can't help myself, no, I don't need anybody else /Anytime, day or night (I love me)”. We don’t need someone to make us to feel beautiful or strong, we just need courage and to belive in us.

Bibliography Dare wafer https://www.etietieti.ro/dare-chocolate-wafer-bar http://campanieti.ro/brand/dare/ https://www.revista-piata.ro/fmcg/branduri-pentru-100-de-ani/item/14615-branduri-100-ani-etibranduri-pentru-o-viata-dulce-la-orice-varsta https://www.facebook.com/target.satumare/posts/2255611728044704/ Aerie Aerie Wikipedia https://www.today.com/style/american-eagles-aerie-has-women-buying-airbrush-free-lingeriet33136 https://www.cnbc.com/2018/06/22/aerie-is-a-standout-with-body-positive-ads-and-real-models.html...