Discuss Dumbo - Grade: B+ PDF

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ADM 1300...

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Discuss the movie "Dumbo" as a strategy to develop Brand Loyalty for DISNEY ( 6 marks) (11 minutes) Disney, has launched during this week the new remake of the film: Dumbo, but this time as a real life version, after its original launch from many years ago. This strategy from Disney can be seen as branding, but specially as a Brand Loyalty, which can be defined as: How loyal customer may give to the company a value according to how engaged are with its product or service. The term: brand loyalty can be applied according to how symbolic at itself is Disney, which has an emotional impact in many people due to the fact that they grow with them, for example: products, movies, series, etc. and also with the help of this type of movies, that at first were created as animated movies many years ago. this is a perfect way to first, recover some memories of people that already saw the past film making feel them emotions and a connection, but also it is very intelligent in order to create links and relate old generations and new generations to know this movie that might probable had a product life cycle of decline in order to transform it in grow or maturity. In conclusion, the strategy that Disney is making with old movies and remaking with a new whole idea and concept, might create a strategy to change a product life cycle and improve it....