Dunkin\' Brands Group PDF

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A final SWOT analysis and breakdown of Dunkin' Brands Group...

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Running Head: DUNKIN’ BRANDS GROUP, INC. FINAL

Dunkin’ Brands Group, Inc. Final

Columbia Southern University BBA 4951-18R-2A20-S2, Business Policy and Strategy 11/26/2019

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DUNKIN’ BRANDS GROUP, INC. FINAL

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Dunkin’ Brands Group, Inc. has various internal and external strengths and weaknesses that affect not only its day to day operations, but also its future trajectory. The analysis of the company’s strengths can greatly increase its productivity, profit, and morale; when companies know what they’re doing right, it will generally perform and operate better at each level of the company. The analysis of the company’s weaknesses can greatly increase the ability to change what is deficient, and substitute/implement new aspects that can drastically increase the company’s success; when companies are aware of what they’re failing or lacking in and realizes the implications of it, it will be strongly motivated to change what is needed in order for the company to get back on track. By being able to identify strengths and weaknesses, the company will be able to achieve greater success than it would be able to otherwise. Being able to identify who the competitors are in the market, and what they are doing, can greatly shape the strategy of the company in order to stay relevant and foresee various trends. Being able to foresee competition and the market can drastically change the outlook of the company, and implementing strategies can greatly increase its longevity and its chances of being successful both short and long term. The strengths of Dunkin’ Brands Group Inc. have been able to propel the company forward by implementing goals and strategies. One of the strategies implemented by the company was global expansion; this allowed the company to enter into various markets across the globe that its competition has not yet reached. In a sense, this strategy allowed Dunkin’ Brand Group Inc. to be “first to market” in certain areas, which allowed it to have minimal to no competition. Another strategy that was implemented was to increase its awareness and improve its community and environmental goals/objectives. Being able to do not only be able to reach out

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and show its concern for more than just itself is great for publicity (which can increase sales), but also helps those in need, while minimizing the company’s global footprint. For the Dunkin’ Donuts locations, there was a pivotal strategy that was implemented that was able to help to shift its target market, while being able to increase profitability; a decision was made to create various lunch-time menu items that will allow it to expand its customer base, which increases its profitability (David, pg. 372, n.d.). These few examples of implemented strategies have shown that Dunkin’ Brands Group Inc. was able to identify what it was doing well at and was able to dig deeper into being productive, efficient, and profitable. The weaknesses of Dunkin’ Brands Group Inc. have been identified in a way that will allow it to be able to mitigate the risks and downfalls that the company was facing; being able to identify problems is the first step in resolving them. One of the biggest weaknesses that affect the Baskin-Robbins brand it its exclusivity; Baskin-Robbins has a very limited selection in which it offers in a retail atmosphere, and offers the majority of its products solely at its locations. This makes the brand miss out on a lot of opportunities to get additional revenue from the lack of product availability at various locations such as a grocery store or gas station; this shortcoming of Baskin-Robbins negatively affects Dunkin’ Brands Group Inc.. Another weakness that has been shown was the lack of planning that the Dunkin’ Donuts locations exhibited. With only looking at expansion and opening up new locations, the lack of planning “blew up in their face” by creating its own competition for the locations amongst itself; the close proximity of each of the new locations negatively affected each store because it drove one store’s customers to another location. Another weakness that is evident is the lack of barriers to entry that its competition faces if attempting to go into competition with Baskin-Robbins (David, pg. 377,

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n.d.). These weaknesses must be analyzed, addressed, and corrected in order to be as profitable as possible. The competition for Dunkin’ Brands Group Inc. is definitely relevant in both markets; both Dunkin’ Donuts and Baskin-Robbins have strong competition. Dunkin’ Donuts faces two fierce competitors that have a great amount of market-share; Starbucks and Krispy Kreme are both global household brands that are vastly successful. The ability for Dunkin’ Donuts to face its competition comes from its various products that are available in various marketplaces, as well as its flagship restaurant locations. Baskin-Robbins greatest competition is Ben and Jerry’s. Ben and Jerry’s offers very similar products, but offers its products around the world in various marketplaces, unlike Baskin-Robbins; this gives Ben and Jerry’s a huge advantage over BaskinRobbins because it is significantly more available to customers without having to go to its location to obtain its product. The future outlook for Dunkin’ Brands Group Inc. appears to be great in its ability to be motivating to continue its progress and to strive forward. There are many aspects in which it is doing very well at, and is increasingly profitable and popularity; however, it must address its weaknesses in order to obtain more marketshare. Being able to analyze key performance indicators can help to measure the company’s success. Once the company is able to identify what it is doing well at, as well as what it is lacking, there can be a huge shift in the ability for the company to excel and propel itself farther than originally possible. This company has the potential to be the largest in the market, and will be able to accomplish this goal if it is able to become more efficient, expand its product lines, and increase the availability of its products;

DUNKIN’ BRANDS GROUP, INC. FINAL doing so will greatly increases its competitiveness and allow it to not miss out on the opportunities that it currently is now.

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DUNKIN’ BRANDS GROUP, INC. FINAL References David, F. R. Strategic Management. [VitalSource Bookshelf]. Retrieved from https:// online.vitalsource.com/#/books/9780134167947/

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