Dunkin Donuts.CASE Study PDF

Preview

Summary

Download Dunkin Donuts.CASE Study PDF

Description

DUNKIN DONUTS (Case Study)

DELBO, DOLORES C. BSABA IV

VIEWPOINT:

Dunkin'

Donuts

is

multinational coffeehouse and donut company. Rosenberg in Quincy,

Massachusetts in

an It

1950.

was The

American

founded chain

was

by William acquired

by Baskin-Robbins' holding company Allied Domecq in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in North America that year. Dunkin' and BaskinRobbins have been subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, since 2004. The chain began rebranding as a "beverage-led company", and was renamed Dunkin', in January 2019; while stores in the U.S. began using the new name, the rebranding will eventually be rolled out to all of its international stores. With nearly 12,000 locations in 36 countries, Dunkin' is one of the largest coffee and baked goods chains in the world. Its products include donuts, bagels, other baked goods, and a variety of hot and iced beverages. Dunkin' Donuts stores can be found in over 32 countries, and they serve 70 varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Dunkin' Donuts parent company, Dunkin' Brands Inc., also franchises Baskin-Robbins, and the two concepts are sometimes co-branded.

STATEMENT OF THE PROBLEM:

Major Problem: 

Dunkin Donut was expecting to have the number of store in triple by the year 2020.

Specific Problems: 

The potential franchisees require to have higher liquid assets.



Dunkin Donuts has the high standards requirements for the franchisees.



The expected value of franchise store was high.



The cost of requirements and training are expensive.

OBJECTIVES:

Short Range: 

To adapt the standards of the company owned stores to franchised stores.



To create an excellent relationship between the company and franchisees.

Long Range: 

To Provide same quality of products for both company and franchised stores.



To provide more factories, as the company grows.



To grow the business with quality, the customers still patronize the products.



To implement the core values.

AREAS OF CONSIDERATION (SWOT ANALYSIS)

Strengths: 

Dunkin Donuts has lots of varieties of donuts and coffee.



The core values were implemented and oriented to the employees.



The stores of Dunkin Donuts were near and convenience.

Weaknesses: 

The franchised store is different with the company stores.



Poor adaptation of the franchised stores with the standards of the company.

Opportunities: 

Company should monitor every store for quality purposes.



Product bundle should be done.

Treats: 

Every business has the competitors. As they grow, competitors are existing.



The products are easily to spoil.



The franchising side of the business is not fast as expected because of its requirements.

ALTERNATIVE COURSES OF ACTION:

Based in the analysis of the case, the following are the solutions to solve the problems:



Dunkin Donuts requirements are required but owner should give some consideration for the possible franchisees.



The company and franchisee should monitor the standards.



Strategies should learn also by the Franchisees.



Core values must implement by the company to the employees of franchised stores.



Lower the franchise cost.

RECOMMENDATION:

The following are the recommended for Dunkin Donuts were the company should follow:  Help the possible franchisees to have the requirements got correct and fast.  The standards of the company should not be implemented once, it should be done every quarter of the year.  If the franchisee learned all about the business, it was easy to relay those standards.  The cost of the franchise is expected to be expensive but the company should consider some cases. 

CONCLUSION/ DETAILED ACTION PLAN

In order to achieve the target of Dunkin Donut, the following conclusion can help the business to grow: TRAINING AND ORIENTATION: 

Orientation with free training makes the company and franchised store well knowledge and confident to do their designated jobs.

ADVERTISEMENTS 

Advertise the business for franchising through websites, posters for every stores and selected institutions. Commercials in television and radios....