E Book of Marketing 1 PDF

Preview

Summary

Download E Book of Marketing 1 PDF

Description

New Perspectives Word 2016 Module 4: SAM Project 1b

MDUDUZI NYALUNGU SUBMISSION #1 | SCORE IS: 51 OUT OF 100

1.

Flanagan Software is planning its annual company getaway. As a project assistant, you are adding and formatting graphics in an information packet for employees. Start by formatting the stylized “F” picture on page 1 as follows: a. Apply the correction Brightness: +40% Contrast: -20% to the picture. b. Position the graphic using the Top Right with Square Text Wrapping option. c. Apply the Bevel Perspective Left, White picture style.

GE Ver 7.63

2/7

Adjust the brightness and contrast of a picture. The picture of the stylized "F" should be formatted using the Brightness: +40% Contrast: -20% correction. Apply a picture style. Change the position of a picture. The picture of the stylized "F" should be formatted using the Top Right with Square Text Wrapping option. 2.

Apply the Title style to the paragraph "Company Getaway".

7/7

Apply a paragraph style. 3.

On page 2, use WordArt to format text as follows: a. Select the entire paragraph "Recharge and Connect" including the paragraph mark, and then apply the Fill - Blue, Accent 1, Shadow WordArt style. (Hint: Depending on your version of Office, the WordArt style may display as Fill: Blue, Accent color 1; Shadow instead.) b. Apply the Wave 1 text effect from the Warp section of the Transform gallery. (Hint: Depending on your version of Office, the Transform may display as Wave Down instead.) c. Change the text wrapping to Top and Bottom. d. Change the height of the WordArt text box to 1.0" and the width to 6.5".

7/7

Resize WordArt. Change the text wrapping. Insert WordArt. Apply a text effect to WordArt. 4.

Insert a Continuous section break in each of the following locations in the document: a. On page 2, at the beginning of the first body paragraph, which begins “This year’s getaway is shaping up…” b. On page 3, at the beginning of the first heading paragraph “Activity Snapshots”

7/7

c. On page 6, at the beginning of the paragraph “Advocates for Youth” Insert a section break. Insert a section break. Insert a section break. 5.

Format the sections you just created as follows: a. On page 2, format the section you created beginning “This year’s getaway…” and ending “…and attract new ones.” (including the final paragraph mark) into two columns. b. On page 5, format the section beginning “Advocates for Youth” and ending “Zimmers Financial” (including the final paragraph mark) into three columns.

8/8

Format a section using columns. Format a section using columns. 6.

On page 2, insert a Dropped Drop Cap at the beginning of the first body paragraph (“This year’s getaway...”).

8/8

Insert a Drop Cap. 7.

On page 2, insert a shape as follows: a. Near the paragraph below the heading “Why are we getting away?”, insert a Lightning Bolt shape from the Basic Shapes section of the Shapes gallery. b. Resize the shape to a height of 0.7" and a width of 0.5". c. Apply Tight text wrapping. d. Apply the Moderate Effect – Pink, Accent 5 shape style. e. Move the shape to the left of the paragraph beginning “It’s time to recharge!” as shown in Figure 1 in the Instructions file. (Hint: The text wrapping does not need to match Figure 1 exactly.)

8/8

Move a shape. Change the shape style. Insert a shape. Resize a shape. Change the text wrapping. 8.

On page 3, format the picture of the chefs preparing food to match the other pictures on the page as follows: a. Crop the picture to the Round Diagonal Corner Rectangle shape from the Rectangles section of the Crop to Shape gallery. (Hint: Click the Crop button arrow, and then point to Crop to Shape to display the shape options. Depending on your version of Office, the shape may display as Rectangle: Diagonal Corners Rounded instead.) b. Apply the Pink, Accent 5 picture border color (9th column, 1st row of the Theme Colors palette).

4/8

Change the color of a picture border. The picture of the chefs preparing food should be formatted using a Pink, Accent 5 border color. Crop a picture to a shape. 9.

On page 4, to provide additional information about the accommodations, insert and format a sidebar text box as follows:

0/8

a. Move the insertion point anywhere in the heading “Lodging”, and then insert an Ion Sidebar 1 text box. b. Use About the Snake River Resort as the Sidebar Title. c. Insert text from the file Support_NP_WD16_4b_Resort.docx, available for download from the SAM website, to replace the remaining placeholder text in the sidebar. (Hint: Insert the text from the file; do not copy and paste the text from the file.) d. Resize the sidebar to a height of 5.75" to remove the extra white space. Insert an Ion Sidebar 1 text box. The Ion Sidebar 1 text box should be inserted before the title "Lodging". Resize a text box. The Ion Sidebar 1 text box was not found in the document. Add title to a text box. The Ion Sidebar 1 text box was not found in the document. Insert text into a text box. The Ion Sidebar 1 text box was not found in the document. 10 .

On page 4, draw and format a text box as follows: a. Draw a text box to the left of the heading "Flanagan Software Corporate Giving". b. Resize the text box to a height of 1.9" and a width of 2.2". c. Position the text box using the Bottom Left with Square Text Wrapping option. d. Copy and paste the text from the file Support_NP_WD16_4b_Foundation.docx, available for download from the SAM website, into the new text box. e. Apply the Subtle Effect – Pink, Accent 5 shape style. f. Apply the Offset Right shape effect from the Outer section of the Shadow Shape Effects gallery. (Hint: Depending on your version of Office, the shape effect may display as Offset: Right instead.)

0/8

Align a text box. The text box was not found in the document. Change the text box style. The text box was not found in the document. Apply a shape effect. The text box was not found in the document. Insert a text box. The text box should be inserted to the left of the heading "Flanagan Software Corporate Giving". Resize a text box. The text box was not found in the document. Add text to a text box. The text box was not found in the document. 11 .

On page 5, display the text in the first cell of the Supported Organizations table vertically, so that it reads from bottom to top. Rotate text in a table.

0/8

The text in column 1, row 1 should be rotated so that it reads from bottom to top. 12 .

Add a 0.15" hanging indent to the list of donors beginning “Advocates for Youth” and ending “Zimmers Financial”.

0/8

Change the paragraph indentation. The list of donors beginning ''Advocates for Youth'' and ending ''Zimmers Financial'' should be formatted using a 0.15'' hanging indent. 13 .

Insert a copyright sign symbol and a space before the text “Copyright 2020.” Insert a symbol. The copyright sign symbol and a space should appear before the text "Copyright 2020."

0/8

2020 Flanagan Software

COMPANY GETAWAY The Flanagan Software Company Getaway Team has been meeting over the last two months to plan this year’s getaway. We have been studying your survey responses and talking to you about how to make this year’s activities as productive, vibrant, and fun as they were last year. The overwhelming consensus is that the workshop sessions were a big success. Most people also appreciated having the opportunity to participate in many types of activities, from challenging outdoor experiences to relaxing walks and casual small group interactions. We are planning to offer the same range of activities this year (but no more trust falls or motivational speakers—that came through loud and clear!). The 2020 Flanagan Software Company Getaway will be held at the Snake River Lodge and Resort in Grand View, Idaho, on June 8–11. The focus this year is on recharging and connecting with each other and our guests. The attached overview provides details about the Snake River Lodge and the activities we are planning. Highlights of this year’s plans are the Flanagan spa, which is designed to recharge participants, whitewater rafting for the adventurous, and Iron Chef–style competitions. Let us know what you think—the plans have plenty of room for changes. Flanagan Software Company Getaway Team [email protected]

This file created specifically for MDUDUZI NYALUNGU

Recharge and Connect 2020 Flanagan Software Company Getaway

T

his year’s getaway is shaping up to be one of our best retreats yet, combining work with play and

plenty of opportunities for creativity, physical activities, and making

tell their stories and help us rejuvenate in new ways.

What’s new this year? Much of what Flanagan Software does involves

connections with each other, our customers, and our inspiring guests. The event will be held

social media. We want to use our own products to connect with customers who cannot join us

at the Snake River Lodge and Resort in Grand

in person. The idea is to set up a blog before the

View, Idaho, over four days:

getaway and then use our Flick app to update the blog from Idaho. Customers can keep in

Monday, June 8: Arrivals and greetings Tuesday, June 9: Work and play Wednesday, June 10: Workshops and explorations Thursday, June 11: Wind down and departures (Note: The office will be closed for foundation fundraising on Friday, June 12.)

Why are we getting away? It’s time to recharge! Flanagan Software is composed of mostly virtual teams with offices scattered across the United States. Our entire staff gets together only twice a year—and the company getaway is one of those times. We want to take advantage of being together to brainstorm in person about Flanagan Software and its culture, products, and customers. For the second year, we are inviting customers to join us at the getaway so we can connect with them and show off our new apps and planned features. We are also

touch using their favorite social networking app or they can try Flick and leave comments on the blog. We can post photos, screenshots, videos, and the usual mix of fun and work-related posts.

What are the goals? We are setting goals in two categories: company goals and product goals. The company goals are personal—we want to relax and get to know one another in a setting other than our office and video conferences. It’s been a busy year with many stressful deadlines, and we want to reward ourselves for releasing apps and updates on schedule. We also want to figure out what’s next. The product goals are to show off Flick and other apps and to use the apps as customers do

inviting inspiring people from diverse fields—

—to connect with each other. The company getaway is a perfect time to test our own

sports, art, film, technology, and science—to

products for real and in public. We hope this

This file created specifically for MDUDUZI NYALUNGU

exercise will help solidify our relationships with our current customers and attract new ones.

Activity Snapshots Your survey responses recommended combining work and play, so we are planning lots of fun activities. Professional event organizer Shelley Cohen will be on hand to keep things running smoothly.

Outdoor recreation The Snake River has mild to wild rapids for river sports. Whitewater rafting trips will be led by experienced guides for two to three hours through breathtaking gorges and woods. Kayaks and tubes are also available for paddles and floats on the middle fork of the Snake River, which flows past the lodge. Well-marked trails lead up and through the Snake River gorges, providing stunning vistas. All of the outdoor recreation activities are optional.

Flanagan Software day spa The Snake Lodge has a full range of spa facilities, and we plan to take advantage of them. The spa provides massage therapies, facial treatments, and waterfall cleanses. The day spa is connected to a yoga and meditation center and offers classes for beginners and advanced practitioners. In a nearby fitness complex, you can play tennis and other racquet sports, join a kickboxing class, use the strengthtraining equipment, or work with a personal trainer.

Competitions All in the spirit of fun, Shelley Cohen is organizing daily competitions, including an Iron Chef–style team cooking competition with secret ingredients and surprise mentors. Customers will be the judges. Shelley is also preparing a Battle of the Airbands, complete with costumes and props, back-to-back drawing competitions, and a trivia contest. (What was the name of our very first customer? Winner gets a company t-shirt—just kidding!)

This file created specifically for MDUDUZI NYALUNGU

This file created specifically for MDUDUZI NYALUNGU

[Sidebar title] Location: The Snake River Lodge and Resort is situated on the banks of the Snake River in the Magic Valley, about 40 minutes from Weiser, Idaho.

Lodging The Snake River Lodge and Resort has a variety of lodging options. In the next week, we will be posting a form on which you can rank your top three choices for accommodations and request cabin mates if you are saying in a cabin. Complimentary Wi-Fi is available

History: Early settlers in the area built dams and canals along the Snake River dramatically changing an arid

throughout the resort. 

Rustic log cabins: These handcrafted cabins are built from high-quality, dead-standing lodgepole pines using the traditional building

techniques of the Northwest. Each cabin has two bedrooms, a convenience kitchen, at least 

one fireplace, and luxury bathrooms. Large cabins: Using the same materials and construction as the rustic log cabins, the large cabins also have expansive wraparound porches with built-in hot tubs. Each cabin has four bedrooms, a well-equipped kitchen, at least one fireplace, and luxury bathrooms.



River Tower rooms: The River Tower features midsize rooms with wall-to-wall windows looking on river and mountain views. Amenities include signature king-size or queen-size beds, private dressing areas, gas fireplaces, and in-room refrigerators.



Whitewater suites: Each suite has at least 1,500 square feet of space with views of the river and the mountains. In addition to the amenities offered in the River Tower rooms, whitewater suites have separate bedrooms with king-size beds, soaking tubs, and spacious balconies.

Flanagan Software Corporate Giving The Flanagan Software Foundation (FSF) takes seriously its responsibility as a member of the worldwide community. We began in 2014 by funding literacy programs around the world. Today, the Flanagan Software Foundation gives dozens of grants to nonprofit organizations to support opportunities for youth, community service, literacy, and access to clean water. When we return from our company getaway, you are invited to head to the Pathways for Youth Center and participate in the Great American Grill-Out to raise funds for youth programs.

Supported Organizations Grants made in 2020

Organization

Contribution

Pathways for Youth

$150,000

Heart Family Services

$75,000

DEA Literacy

$50,000

Youth Leadership Grants

$250,000

This file created specifically for MDUDUZI NYALUNGU

Clean Water Pipeline

$80,000

Customers Participating in the 2020 Flanagan Software Company Getaway: Advocates for Youth Alicia Knapstein Anita Wang & Associates Antonio and Marijo Sommers Benjamin Egan Braxton Design Brian and Belinda McNelly Camille Lafontaine Dale Beckenbaugh Darren and Chris Taylor David and Barbara Robertson Donovan Enterprises Dustin and Julie Hatcher Ernesto Padilla Harry and Candace Tham Jaspar Chakilam Jeff and Allison Salazar Jesse and Terese Malkowski John and Paige Piper-Hall Kenny Cao Min and Amy Huang Padilla Consulting Richard and Joy Bachmann Tito and Monica Salinas Zimmers Financial Copyright 2020. All rights reserved.

This file created specifically for MDUDUZI NYALUNGU...