Endy ( group assignment) PDF

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the first part of the group assignment
Centennial college...

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Endy

Jagdeep Kaur (301184513) Centennial College Marketing (Sec.007) Jennifer Tilk Assignment Due Date: 7 October 2021

1. Identify the trends and changes that are occurring in the external environment that impact your chosen product’s marketing plan.

a) External Trends Technology

b) Implications: + and Positive

Buyers progressively utilizing online Endy Sleep is a top notch adaptable looking for their buys. padding gel-imbued bedding that you can purchase online for a negligible portion of the expense contrasted with in-store items and get it delivered to buyer’s area free of charge. Negative Increase the competition in the local suppliers Economic

Positive

Endy is one of Canada's quickest developing web-based business organizations and ceaselessly adding to the monetary development of the country.

One positive implication can be that it helps to create wealth and jobs and inward investment.

Cultural

Positive

Social components incorporate age circulation, populace business level of people groups. Social factors likewise include socio-social variables.

Deliveries in metropolitan habitats are probably going to be faster than in country regions.

Negative Moving to less expensive work cost economies thusly caused cutback of paid positions in the created world.

Negative: More uses of transportation modes, which are automatically harmful for natural resources.

c) Actions Plans o Price: Although, Endy provide reasonable prices of their product, but company should do surveys to check whether valuing of products are adequately enough to compete in the market. o Place: Although, the organization gives quick conveyance but for better service organization should open more stores the nation over, it will be more advantageous for purchasers and furthermore would expand the business rate. Some stores should open in rural areas for more convenient service. o Promotion: Promotion looks to communicate the company’s message across to the consumer throughout the all regions. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Endy should come forward with unique ideas to promote their products at different social media platform, which is commonly used these day to reach across the country or world. o Product: Endy is genius to make matters, sofas and others products. Company should remain the consistence of quality in future onwards. However, company should come forward to introduce the every size of product, which would be more acceptable and appreciable. 2. Endy

Helix

Silk & Snow

Hush

Product

Matters, Sofa etc.

Matters

Matters

Matters

Price

$950

$1099

$850

$1400

Place

Canada

Canada

Canada

Canada

Promotion

Online

e-commerce

Digitally

Digital marketing

b) Unique Selling Difference: The Endy Mattress has consistently been made in Canada from exclusive Endy Comfort Foam. Our one of a kind froth utilizes an outside cell construction to give the ideal harmony between solace and backing, control rest temperature, ease pressure, and dispose of movement move. Additionally, the price is very reasonable and it’s easily available to the every part of the country and also provide the 30days of trail to the customers, which makes it unique then its competitors. C) Give me three points that rationalize your unique selling difference: 1. 30 Night Trial: Compared with many other online and big box retailers, Endy stands separated in the market by sponsorship every Endy every product buy with a danger free 30 Night Trial and free returns. 2. Fast and free shipping. Most of the Canadians are looking for their orders, so long and may end up waiting weeks or months for their order to arrive, the Endy products will arrive on customers' doorsteps in 3.2 days, on average, from order date. We can say that Endy provides quick and free transportation service. By and large, from request date. Delivery is free to each region. 3. Affordable price: Endy provides its products on very reasonable rate.

3. SWOT (strengths, weaknesses, opportunities, threats) Strengths    

Use of advanced technology for design of mattresses Lower production costs Powerful distribution network Massive revenue growth

Opportunities  Expansion towards global business market  Entrance in other business segments

Weaknesses    

Weak edge support of the mattresses Limited range of models Limited target market Inefficient promotional activities

Threats  Consumers shifts towards other brands  Strong competitors

 Insufficient marketing tools a)

Implications: 1. Endy should develop different products so that consumer have more choice in different categories and grab the opportunities to entre in the other businesses. 2. Be more aggressive with marketing: Endy should be more focused towards the current trends, so they will stay in the marketing for the longer time. 3. Company should give more attention to the brand loyalty, which is a strongest tool to leave impact on consumers mind. 4. Make the websites as efficient as possible: company should also focus on the data that they update on their websites and it should be updated regularly , as in this digitally modern era everyone like to get update through internet. 5. Endy should expand their business globally, as they have limited target market, it will increase their product range as well as it grows their business. 6. Promotional mix: Endy should be more attentive about the market promotional activities which are more popular in these days. Such as, social media etc.

Global Citizenship and Equity (GC&E) perspective: Environmental/sustainability: Endy also contribute in Global citizenship and equity and also recognized by the famous authorities for their work. Example: Endy mattress that is reasonably worked as the Endy Mattress is GREENGUARD Gold Certified. This implies the sleeping cushion satisfies the thorough guidelines for low emanations of unstable natural mixtures (VOCs), formaldehyde, and phthalates. GREENGUARD is a free association claimed by UL Environment, which centers on distinguishing manageable and solid items for use by everybody, including kids and seniors.

CertiPur-US® is a non-benefit association that performs free lab testing to check a froth's consistence with their particulars. (Endy matters, 2021)

Social Responsibility: Endy always help others who are need and also donate funds. Recently Endy has started new campaign for the Health care Heroes. In which their main motive was to helping frontline workers to get better rest: As COVID-19 initially overpowered Canadian medical clinics, we were stunned to discover that some cutting edge specialists and attendants had no place agreeable to rest among patients and on overnight moves. Endy realized they could help. We chose to change emergency clinic call rooms the nation over with new sleeping pads and bedding and have focused on it to assist with evening more medical services laborers in 2021.(Endy 2021)

Bibliography James. (2020, December 14) Sustainable planet https://sustainableplanet.ca/endy-mattress-review-canada/ Anonymous. (2021) Is the Endy Mattress Organic? https://answers.endy.com/hc/en-ca/articles/360004376871-Is-the-EndyMattress-organicTanner C. (2021) what make the Endy Mattress unique? https://answers.endy.com/hc/en-ca/articles/360004375511-What-makesthe-Endy-Mattress-uniqueAnonymous.(2021,June 09) CISION Canadian mattress brand Endy launches its first innovation outside of the bedroom: The Endy Sofa English

https://www.newswire.ca/news-releases/canadian-mattress-brand-endylaunches-its-first-innovation-outside-of-the-bedroom-the-endy-sofa866905971.html Anonymous.(2021) Transforming call Rooms across Canada https://ca.endy.com/pages/donations...