Entrepreneurship activity PDF

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12 ABM- AccountantWEEK 17Ps of Marketing andBrandingWhat I KnowMultiple Choice Direction: Encircle the letter of the best answer. It is a set of controllable and interrelated variables composed of product, place, price, and promotions that a company assembles to satisfy a target group better than it...

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Baroga, Jephone Rizal A. 12 ABM- Accountant

WEEK 1

7Ps of Marketing and Branding What I Know Multiple Choice Direction: Encircle the letter of the best answer. 1. It is a set of controllable and interrelated variables composed of product, place, price, and promotions that a company assembles to satisfy a target group better than its competitor.  B. Marketing Mix 2. The amount that a customer pays for to enjoy it.  A. Price 3. An item that is produced to satisfy the needs of a certain group of people.  C. Product 4. It is a tangible product. Its example includes tires, MP3 players, clothing, and etc.  C. Goods 5. It can be intangible or tangible as it can be in the form of services and goods.  C. Product 6. The way your product or service appears from the outside.  D. Packaging 7. A marketing model that modifies the 4Ps model.  B. 7Ps Model 8. Responsible for every element of your sales, marketing strategies, and activities.  D. People 9. How a business creates awareness in the market?  D. Promotion 10. It is intangible. Its example includes hair salons and accounting firms.  C. Services 11. The ultimate marketing strategy. o C. People 12. Where your product or service is actually sold.  A. Place 13. The place occupied by products in the heart and minds of the consumers.  B. Positioning 14. A name, symbol, or other feature that distinguishes a seller’s goods or services in the marketplace.  A. Brand Name

Baroga, Jephone Rizal A. 12 ABM- Accountant

15. A powerful and sustainable high-level marketing strategy used to create or influence a brand.  C. Branding

LESSON 1:

The Marketing Mix (7Ps) in relation to the business opportunity What’s New Find the Ps Directions: Think of words or terms related to the topic that starts with letter “P” and find the words in the grid horizontally, vertically, or diagonally. Write the Words or Terms on a sheet of paper and write something about the word using your own words. P

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1. Product 2. Place 3. Price 4. Promotion

5. People 6. Packaging 7. Positioning

What I Can Do Look for newspapers or magazines. Find and identify pictures related to the P’s in Marketing Mix. Cut out the pictures, sort and paste them on the box, then write a short description on the line next to the picture.

The picture depicts product as various hair product such as shampoo and conditioners are being presented and offered for. Hair products is being made to cater the needs of the consumers when it comes to hair care to add temporary shine, volume, or body to dull, flat, or thin hair.

Baroga, Jephone Rizal A. 12 ABM- Accountant

This picture signifies the marketing mix which is the place. It is a grocery store that i primarily engaged in retailing a general range of food, household products, and other products for everyday use.

The picture represents a price as it promotes the value in exchange of a product which is lotion. It is said that the product is 50% sale which means that the product is being sold in a reduced price. It is done to make a business looks good and sometimes if the business is trying to get rid of the extra products.

This picture portrays the market promotion wherein a brand of ketchup which is Heinz is being promoted through the use of Printed Advertisement. This will help in building product awareness so that the customers can have knowledge about the product that is being offered.

People are the most important in the marketing mix because without them, your business will surely not be possible. They are maybe the people in your company, operation staffs, or the consumer/customer that caters your business.

Baroga, Jephone Rizal A. 12 ABM- Accountant

This picture delineates a creative packaging of a product which serves as the products outside appearance. Also, its purpose is to be a protection while transporting and delivering the package to incur various damages.

Coca Cola presents their product into four varieties that also differs in market positioning. The original version that has a classic taste, the no sugar version, and the diet coke which has a lighter flavor. This is an example of market positioning which distinguishes the products from its competitors by creating a concept of brand awareness.

Assessment Identification Direction: Write the word or phrase that is being described or completes the thought of each statement. Marketing Mix 1. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor. Price 2. The amount of money that a customer pays for to enjoy it. Product 3. An item that is built or produced to satisfy the needs of a certain group of people. Price 4. It determines your firm’s profit and survival. Product 5. It can be intangible or tangible as it can be in the form of services or goods. Packaging 6. The way your product or service appears from the outside. 7Ps Model 7. A marketing model that modifies the 4Ps model. People 8. Responsible for every element of your sales, marketing strategies, and activities. Promotion 9. It refers to how a business creates awareness in the market. Positioning 10. It claims a new space in the mind of the customer different from the spaces occupied by existing products. People 11. The ultimate marketing strategy. Place 12. Where your product or service is actually sold.

Baroga, Jephone Rizal A. 12 ABM- Accountant

Positioning 13. The place occupied by products in that heart and minds of the consumers. Brand Name 14. A name, symbol, or other feature that distinguishes a seller’s goods or services in the marketplace. Branding 15. A powerful and sustainable high-level marketing strategy used to create or influence a brand.

WEEK 2

4 M’s of Production and Business Model What I Know Directions: Write True if the statement is correct, otherwise write False if the statement is incorrect. True 1. Output represents the final products from the production process and distributed to the customers. False 2. The 4M’s in the production operation are the materials, manpower, machine and money. True 3. Manpower in production operation refers to the workers involved in the production of goods. True 4. Product description is the marketing copy that explains what a product is and its benefits. True 5. Prototype is a replica of a product. True 6. Product to produce is one of the factors to be considered in the production method. True 7. Educational qualifications and experience are criteria in considering manpower. False 8. Skills and expertise are not important in considering manpower. True 9. Benefits are the reasons customers will decide to buy the products. True 10. Machine refers to the manufacturing equipment. True 11. Supplier is an entity that supplies goods and services to another organization. True 12. Supply chain is a system of organizations, people, activities, data, and properties involved in moving a product or service from supplier or customer. True 13. Business model describes the rationale of how an organization makes, transports, and captures value in economic, social, cultural or other contexts. True 14. In selecting the type of equipment to purchase, the entrepreneur may consider cost and capacity of the equipment. True 15. Value chain is the progress or activities by which a company adds cost to an article that includes production, promotion, and providing of after-sales service. Baroga, Jephone Rizal A. 12 ABM- Accountant

What I Can Do Business Plan Marketing

Below is a template for business plan. You need to fill this out using the business you want to pursue. Jephone’s Organic Resto: Healthy eating, healthy living This section will show how you will manage your business and the people you need to help you in your operations

a. Manager Jephone Rizal A. Baroga

MANAGEMENT SECTION

MARKETING SECTION

b. Workers Chefs Cooks Dishwashers Serving Staffs Hosting Staffs Buspersons Bartenders This section shows the design of your product/ service; pricing, where you will sell and how you will introduce your product/service to your market. a. Product Description: Jephone’s Organic Resto is a fast casual restaurant chain that offers a best selction of healthy, organic meals for breakfast, lunch, and dinner. Unlike existing fast casual restaurants, Jephone’s Organic Resto meals will feature completely fresh and organic ingredients. The products will include juices, teas, bottled water, snack foods, and froxen foods. Jephone’s Organic Resto will also sell meal replacement options that consumers can easily incorporate into their daily diets. b. Price: Flagship Products: Organic Free Range Boneless Chicken P 597.50 Organic Free Range Meat P 647.50 Organic Shrimp and Grilled Vegetable Skewer P 547.50 Grilled Vegetable Skewer P 497.50

Desserts:

Baroga, Jephone Rizal A. 12 ABM- Accountant Chocolate Ganache Cake P 297.50 Tiramisu P 297.50 Chessecake P 297.50 Beverages: Green Tea P 197.50 Small/Sparkling/Still Water P 50.00 Smoothies and Shakes Banana berry(blueberry, banana) P 348.00 Pine banana berry (pineapple, raspberry banana) P 348.00 Esprellate Ice Cream (espresso, vanilla, chocolate ice cream) P 348.00 Orange vanilla (orange juice and vanilla ice cream) P 348.00 Fresh Juices: Ginger Mix (carrot, apple, ginger) P 347.50 Green Energy (cucumber, celery, spinach, carrot) P 347.50 Three Color Drink (apple, beet, carrot) P 347.50 Wake Up Drink (pineapple, ginger, lemon, apple) P 347.50 c. Selling location: Xentro Mall Calapan, Roxas Drive, Calapan City, Oriental Mindoro d. Promotional Activity: Advertisement through the use of social media platforms such as Facebook, Twitter, and Instagram are the methods of promotions Jephone’s Organic Resto are going to employ to reach out larger customers FINANCE SECTION

This section shows the money needed for the business, how much you will take in and how much you will pay out. a. Capital Amount P 3,000,000.00 b. Expected Daily Sales: P 20,000.00 – P 30,000.00

c. Expected Daily Expenses: Operating Expenses: Utilities 1,000.00 Repair and Maintenance 2,000.00

Baroga, Jephone Rizal A. 12 ABM- Accountant Supplies Advertising Salary Communication Miscellaneous Total Expenses

2,000.00 1,000.00 3,000.00 500.00 500.00 10,000.00

d. Income per Day: P 10,000.00 – 20,000.00 a. Draw a layout of your production area: (attached on the last page) b. Enumerate the equipment needed:          

PRODUCTION SECTION

Fire Suppression/Unit System Rack/Shelves Ovens Kitchen Cooking Utensils Sinks Slicers Cooking Ranges Refrigerators and Freezers Mixers Blender

c. Enumerate the materials needed:       

Meat (chicken, pork, beef,) Seafood Fresh Fruits Fresh Vegetables Condiments Baking ingredients Sweet and dairy ingredients

What I Have Learned Complete the statements below and write your answers on the space provided. 1. Manpower talks about human labor force involved in the manufacturer of products. It is measured as the most serious and main factor of production. 2. Material product is about raw materials necessary in the production of a 3. Method discusses the process or way of transforming raw materials to finished products. 4. The purpose of a product description is to provide customers with details around the features and benefits of the product so they’re obliged to buy. 5. A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions. One of the necessary early steps in the inventing method is creating a prototype. 6. Suppliers are your business partners, without them your business will not live. 7. Business model describes the reasons of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.

Baroga, Jephone Rizal A. 12 ABM- Accountant

8. Business plan is an important tool for you to have an idea about the future of your business. 9. Executive summary is part of the business plan which is the first to be presented but the last to be made. 10. Marketing section shows the design of your product/service; pricing, where you will sell and how you will introduce your product/service to your market.

Assessment Direction: Encircle the letter of your choice. 1. Which of the following refers to the human workforce involved in the manufacture of products?  D. Manpower 2. The 4M’s of production are as follows except ONE:  A. Management 3. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?  B. Product description 4. It represents the final products from the production process and distributed to the customers.  C. Output 5. It is a replica of a product.  A. Prototype 6. Which of the following refers to the system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer?  A. Supply Chain 7. Which of the following is the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service?  B. Value chain 8. It describes the rationale of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.  C. Business Model 9. It is an entity that supplies goods and services to another organization.  D. Suppliers 10. Which of the following refers to the manufacturing equipment used in the production of goods or delivery of services?  A. Machine

11. It refers to the process or technique of converting raw materials to finished products.  C. Method 12. It simply refers to the raw materials needed in the production of a product.  D. Materials

Baroga, Jephone Rizal A. 12 ABM- Accountant 13. Statement I- Skills and expertise is not important in considering manpower. Statement II- Benefits are the reasons why customers will decide to buy the products.  B. Only Statement II is true 14. Statement I- Educational qualifications and experience is one of the criteria in considering manpower. Statement II- Product to produce is one of the factors to be considered in method or production method.  C. Both Statements are true. 15. Statement I- In selecting the type of equipment to purchase, the entrepreneur may consider cost and capacity of the equipment. Statement II- The purpose of a product description is to supply customers through details around the features and benefits of the product.  C. Both Statements are true.

WEEK 3 & 4

Forecasting Revenues and Costs Department What I Know Encircle the letter that bests correspond to your answer. 1. Refers to the amount added to the cost of a product to determine the selling price.  C. Mark-Up 2. Aling Marta sells bibingka in her neighborhood, every day she can sell 45 pieces of bibingka at 20 pesos each. How much is her daily revenue?  A. 900.00 3. It is a planning tool that helps entrepreneur copes up with uncertainties in the future operation of the business.  D. Forecasting 4. The selling price of an item or merchandise is computed by adding cost per unit and  B. Mark-Up

5. Mang Berting is a fruit vendor selling at the local public market. He gets his mangoes from a supplier at 25 pesos per kilo and sells it at 45 per kilo to his customers. How much mark-up was Mang Berting adding to his selling price?  D. 20.00

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