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Exam practice 1 - Se ction1 Marketing 1.

The two visuals below are examples of what type of positioning. (1)

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2.

What kind of ad execution strategy can you see in the visual below? (1)

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3. 4Ps (2 points, ½ per P) Complete the print ad below (the box) for a car so that you have one element of each of the 4Ps on the ad.

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4.

Part of the definition of marketing is that is about ‘anticipating needs and not just identifying them’. Briefly explain what the parts of the sentence in bold mean. (2)

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6.

7.

Name three products that are primarily segmented based on social class. (3) a.

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b.

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c.

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How three ways the market for toothpaste is segmented and give an example of each. (3) a.

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b.

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c.

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Using the ‘like… but…’ positioning approach, write a tagline in English for this food truck business called Zoup 66 to replace their current tagline of ‘Der beste Moment ist jetzt!’[The best moment is now.]. You can see a picture below. It sells soup. (1)

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https://d.docs.live.net/464ed258a0c854b6/English 2/Exams/2021 SS/Exam practice 1.docx

Operations 8.

What mix of sequencing techniques is commonly used in hospitals to process incoming patients? (2) ___________________________________________________________________________________________ ___________________________________________________________________________________________ 9.

Give one example where make-to-order batch production is normal and justify your answer. (2)

Example: __________________________ Justification: ___________________________________________________________________________________________ ___________________________________________________________________________________________ 10. Give one example where make-to-stock batch production is normal and justify your answer. (2) Example: __________________________ Justification: ___________________________________________________________________________________________ ___________________________________________________________________________________________

Finance & accounting 11.

The Oregano in this supermarket is all sold out. Which financial metric might be too low? (1) a.

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https://d.docs.live.net/464ed258a0c854b6/English 2/Exams/2021 SS/Exam practice 1.docx...