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ICT QUESTIONS: Tangible & Intangible benefits of using e-business E-Business is a company that does all of its transactions through the internet Tangible: Operational Systems = aim to save money doing things that need to be done, process data into standard forms eg. Ticket, statement inform...

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ICT QUESTIONS:

 Tangible & Intangible benefits of using e-business E-Business is a company that does all of its transactions through the internet Tangible: Operational Systems = aim to save money doing things that need to be done, process data into standard forms eg. Ticket, statement information systems = Aim to provide information for better management decisions 1. Cheaper Costs & more sales: Online banking, Ryanair 2. Greater Geographic reach (new customers & markets) B2C & C2C: Amazon 3. 24/7 Service & improved efficiency Intangible: Information systems = aim to provide information for better management decisions, gather intel to support managerial decision making 1. Customer product tracking 2. Customer feedback & info & improved customer service C2B eg. Amazon review 3. Improved production scheduling & purchasing info eg. JIT  Describe three tangible and three intangible benefits of E-business with appropriate examples

 Describe:  How e-Business is used in the Banking sector and B2B & B2C Online banking, transferring of funds, checking balances, paying bills, phones etc.  outline three recent e-Business innovations in this sector Mobile banking,  Describe:  how E-business is used in the travel and hospitality sector and Tripadvisor etc., booking through agents online, skyscanner  outline three recent innovations in this sector - importance of visuals for customer experience - mobile is heart of customers journey - personalisation - social media

 Describe the differences between the main types of Information Systems appropriate to each of the three main levels of Business Activity – Operational, Tactical and Strategic IS: processed data that has a purpose, the same data can be processed in different ways to provide different forms of info. 1. operational systems = process data into standard forms eg. Bank statement, tickets. Aim to save money doing things that need to be done, productivity Doing things that need to be done more effectively Eg. Process control systems OPERATIONAL

2. information systems = Aim to provide information for better management decisions Web analytics: turn data collected from website into information about customers Financial Reporting: process financial data into standard reports for managing the business (e.g. AccountsIQ) TACTICAL Getting information to manage things better Eg. Management Information systems 3. Transaction processing systems = collects, stores, modifies and retrieves the data transactions of an enterprise Provides data for use in other forms of IS – Data can be processed to provide information STRATEGIC Management Information Systems provide routine reports drawn from this data 4. Decision support systems = models information to support managers and business professionals during the decision-making process Specific info to specific problem, applies model to data to produce info Eg. Goal seeking analysis TACTICAL/STRATEGIC EG. Excel: Data – financial model – profit/loss 5. Executive information systems = supports senior level executives within the organization Executives need to understand huge amounts of data quickly – targeted information & graphic display TACTICAL/STARTEGIC Most EIS systems offer reduced quantity, that focuses in on one area & selection

 Discuss, with examples, the role of IT support systems in customer facing operations - Bar code/RFID reader – new emerging technology taking over barcodes, multiple tags can be read simultaneously, smart labels are ultra-thin and can be read when concealed. Automatic tracking and security. - Link to inventory database - Link to payment system - Loyalty cards - Security tagging

 Discuss how a small company/home user can get broadband access to the Internet in Ireland in terms of: Broadband Internet service is the most used form of Internet access because of its high access speeds. It is offered in four different forms, DSL (or Digital Subscriber Line), also fiberoptic, cable, and satellite  the services involved, DSL= makes its connection by utilizing unused telephone wires that cause no interruption to your telephone service Fiber-Optic= newest broadband service is fiber-optic, which is the fastest Internet connection so far. Service areas are quite limited and because the laying down of the fiber-optic cable takes a while to complete. But it competes with cost of DSL and cable. Cable= cable connection is provided by the local cable TV provider. Given a specific geographical area, users of the broadband cable service share the connection bandwidth which slows the speed the more users are on the system.

Satellite=  their cost,  the bandwidth provided DSL= The speed you experience with a DSL connection varies with your distance from the switching station. Your speed will be slower the further away you are and faster the closer you are to the switching station Fiber-Optic= Much quicker than DSL and cable Cable= cable Internet connection speed varies with the number of users on the service at a specific point in time Satellite= Slowest of them all  the advantages and limitations of each D= It provides greater bandwidth than other Internet access forms, and that makes it easier for the computer user to multitask with several applications performing in the background while you surf the web Connection speed can be severely reduced the further away you are from the switching station F= Fastest internet connection Laying down of fiber-optic cables is costly and takes a long time C= It provides greater bandwidth than other Internet access forms, and that makes it easier for the computer user to multitask with several applications performing in the background while you surf the web Cable connection cannot always be relied on depending on the number of users S= installation costs are quite high, but the ongoing monthly charges are competitive to both cable and DSL Slowest of them all

 Discuss the security implications of a company conducting eCommerce, including taking online orders and payments 1. Vandalism/Sabotage = Deliberate damage to hardware, software and/or data, including companies’ websites Disgruntles Employees can release individuals details 2. Theft = Physical & Data 3. Hacking = eg. Yahoo 2013, 1bn users compromised 4. Human Error = incorrect data entry/lost information eg. 2008 BOI loses data of 10,000 customers  Discuss the security implications of a company conducting E-commerce,  including processing online orders and payments  indicate how complying with data protection requirements may be an issue 1. Keep safe and secure – could be an issue from security breaches above 2. Conflicts with other legislation 3. Lack of clear guidelines

 Companies such as Apple, Microsoft, Google and Facebook are dominant in the fields of Ecommerce, social media and E-business solutions. Choose TWO of these companies:  Explain their strategy for generating revenue FACEBOOK: 95 % revenue is from advertising Facebook gift shop – send virtual gifts to each other Facebook credits – (money) High age and geographic diversification with daily active users Investments and high market share Buy off competition eg. instagram  Give your views on how they may succeed in the future, commenting on their main challenges - Difficulties in sustaining impressive rate of growth of revenues - Easily imitable products - Rely mostly on advertising for revenue Recent Innovations: - Live location in messenger - Message reactions and mentions - Workplace by facebook - Events by facebook Future Direction: - To bring the internet and facebook to all people in the world who are not yet connected - To develop VR technology - Develop AI technology which will help facebook understand its users and supply them with the best possible experience  APPLE: Generating revenue: - Focus on providing best user experience – premium pricing - Cross-side network effect = as apple user base grows more consumers access the platform eg. App store - Good customer experience – apple stores - Elegant design, user friendliness, brand - Product development - Market penetration  Main challenges: - Innovation – new apple mac book = first laptop to do worse in sales than the previous model - Coming up with the next big thing is hard - Iphone is their main product now – where do they go next?

 Outline the eight principles of data protection and give two examples of some of the threats to privacy that data protection legislation attempts to regulate 1. 2. 3. 4. 5. 6. 7. 8.

Obtain and process data fairly Specified purpose Disclose only if compatible with purpose Keep safe and secure Accurate, complete and up to date Relevant and not excessive Retain only as long as necessary Comply with access request -

Threats to Privacy:  Have name removed from direct marketing list  Allow transfer of info between companies for other purposes (opt-in v opt-out)

 Define malware and distinguish among a virus, a Trojan house and a worm Malware: A general name for evil software, vulnerabilities are security flaws in specific programmer – Vulnerability specific & Universal malware

 What is identity theft? Describe three ways that you are vulnerable to this happening. How can this be prevented? Collecting enough data to impersonate the victim in large financial transactions Can cause long term damage to credit ratings Vulnerable: Phishing, email attachments, fraudulent websites Always check ip address, be careful who your emails are from. Use legit websites

 Describe, with examples, the uses of different types of network technology for a small company with 8 employees Network technology = use of connected systems either via optic cable, satellite or wireless connections. To relay various data, communication and resources in different parts of the world. It uses a build infrastructure to relay information either through communication, internet networking, voice calls, etc. Use Lan (Local Area Network) = connect groups of computers across a small distance Using routers, LANs can connect to wide area networks (WANs) to rapidly and safely transfer data - Working off of the same files - Being in instant communication with each other - Small company – if someone is sick they are most likely only person covering a particular area of work, everyone else can access their files if they are not in - Allow several computers to share a printer or storage device...