Executive summary versus Introduction PDF

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Executive summary versus Introduction...

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In report-writing, an executive summary is a summary of the entire report that should briefly state the key messages found in the report. It generally contains no references and for this report, should be a maximum of one page in length. Single spacing of text is acceptable for executive summaries. In contrast, the introduction should state what you are going to do in the report, including introducing the report’s structure. For a report of this length, limit the introduction to around half a page and use 1.5 spacing of the text.

Competition in the global aviation industry has become increasingly intense. Qantas Airways, an Australian-owned airline, has successfully expanded its footprint in the Asian market over the past five years. This report focuses on the operations of Jetstar Pacific, a joint venture between Qantas Airways and Vietnam Airlines in Vietnam. The analysis of the Vietnamese market has indicated the existence of various opportunities and threats for Jetstar Pacific, impacting its viability in this country over the next few years. First, in terms of demographic factors,…. Second, with regards to economic elements,… Third, the role of the Vietnamese government… Fourth, culture matters… A total of xxx recommendations were proposed in this report. These recommendations focus on areas such as…

Qantas Airways is an Australian-owned airline that has expanded its operations into the Asian market. Its expansion is deemed successful, with investments in international joint ventures such as Jetstar Asia, Jetstar Japan, Jetstar Hong Kong, and Jetstar Pacific. In this report, the environment of the Vietnamese market will be analysed, in order to identify opportunities and threats for Jetstar Pacific. The report has three main sections. First, the relevant environmental factors will be analysed. The report continues with overall assessment of the market for the future viability of Jetstar Pacific. Finally, the report concludes with a number of recommendations for the CEO of Qantas Airways....