FedEx Corporation\'s Mission statements PDF

Preview

Summary

FedEx Corporation's Mission statements...

Description

FedEx Corporation's Mission statements

FedEx Corporation is an American global courier delivery services company headquartered in Memphis, Tennessee. They offer express and fast delivery transportation services, delivering an estimated 3 million packages daily all around the globe. Its services include overnight courier, ground, heavy freight, document copying, and logistics services. As I am a supply chain manager in my company, FedEx is one of the transportation service providers to my company for several years. That’s why I chose the mission statements of FedEx Corporation. You can see the following their mission statements.

-. FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business, and related information services through focused operating companies. -. Customer requirements will be met in the highest quality manner appropriate to each market segment served. -. FedEx will strive to develop mutually rewarding relationships with its employees, partners, and suppliers. -. Safety will be the first consideration in all operations. -. Corporate activities will be conducted to the highest ethnical and professional standards.

As you know well, good mission statements define the core values of management. It helps a company itself to the public as well as identifies and responds to various stakeholders (1) more than a product, service, and financial results. The purpose of this essay is 1) to evaluate whether the components identified in the literature are well adopted in the mission statements and 2) to analyze whether the website of the company reflects the mission statements.

Firstly, to evaluate how mission statements of FedEx Corporation are well crafted, I used Pearce, J. A., & David, F. R. (1987) model that employs nine components in assessing mission statements. (2) Table 1 summarizes my analysis result that well-crafted 9 components are present in their mission statements with their language.

Secondly, I compared all FedEx websites to analyze whether they reflect the mission statements. (Summarized in Table 1). Overall FedEx websites employ and display well for his scope of operation (overview of services page), who is the customer (overview of the company in investor relations page), the purpose of the organization (Investor relations page), public image (global citizenship program, environment program, safety program pages ), and their technology ( innovation pages and many software introduction pages)

Consequently, the first sentence of FedEx's mission statement is “ FedEx will produce superior financial returns for shareowners”. It means that they are always trying to make money for stakeholders and they are displaying facts and reports of their results in their main “ Investor relations page” at every time.

Components of Mission statements

Mission statements Analysis (How it is described)

Does the Web site reflect the mission statement?

Overview of company in investor relations contents.

Yes. 1. Customers

Contents stated or why not stated?

Yes Operating companies

http://investors.fedex.com/companyoverview/overview-of-company/default.aspx

Yes. 1) High value added supply chain 2. Product/services

Overview of services Yes

2) Transportation

http://investors.fedex.com/companyoverview/overview-of-services/default.aspx

3) Business & related information services

Overview of services 3. Geographic market

Yes. Yes Each market served

Yes 4. Technology

Related Information services

http://investors.fedex.com/companyoverview/fedex-express/competitiveposition/default.aspx

About FedEx Yes http://about.van.fedex.com/fedex-innovation

Yes 5. Philosophy

Highest quality manner

About FedEx Yes http://about.van.fedex.com/our-people

Mutually rewarding relationship

6. Public Image

Yes

Yes

Global citizenship program

1) Corporate activities will be conducted to the highest ethical and professional standards

http://about.van.fedex.com/citizenship_report Safety standard http://about.van.fedex.com/culture-of-safety Earth smart (environment program)

2) Safety is the first consideration in all operations

http://earthsmart.van.fedex.com/

Yes

7. Employees

Will strive to develop mutually rewarding relationships with its employees, partners and suppliers

About FedEx Yes http://about.van.fedex.com/our-people

Yes 8. Distinctive competence

Customer requirements will be met in the highest quality manner appropriate to

Service guide Yes http://www.fedex.com/us/service-guide/

Yes 9. Concern for growth

Will produce superior financial returns for shareowners

Investor relations Yes

http://investors.fedex.com/investorhome/default.aspx

References (1) Rajasekar, James. (2013). A Comparative Analysis of Mission Statements Content and Readability, Journal of Management Policy and Practical Vol. 14(6) 2013 (2) Pearce, J. A., & David, F. R. (1987). Corporate Mission statements: the Bottom Line, Academy of Management Executive, 1, (2), 109-116...