FIeld Trip Assignment PDF

Preview

Summary

Diana Fletcher, Plastic Bag Field Trip Assignment, Mandatory ...

Description

1

Fi el dTr i pAssi gnment Shoppi ngBagFi el dTr i p Thef ol l owi ngsec t i onwi l l anal y z ec ons umerbehavi ouri nr egar dt obagpr ef er enc e/ us age. Hypot hesi s Appr ox i mat el y5outof25c us t omer s( 20%)wi l l us ear eus abl ebagasoppos edt odi s pos abl e r ec ept ac l ewhi l egr ocer ys hoppi ng. Met hodol ogy Loc at i on:Saf ewa y–Mar k etMal l Dat e:Febr uar y19th,2019 St ar tt i me:7: 00P. M. Endt i me:7: 15P. M. Tr i pdur at i on:15mi nut es Sampl es i z e:25 Resul t s Thes ampl ec ont ai ned25i ndi vi dual s .21shopper s( 84%)us edapl as t i cbagt ot ot et hei r gr ocer i es ,2s hopper s( 8%)ut i l i z edac l ot hbag,and2s hopper sc hoset ocar r yt hei rpur c has ed i t emswi t ht hei rhands .

UserType– Bags Fi gur e1.UserType– Bags( BarGr aph)

25 21

UserType– Bags

20

15

8. 00% 8. 00%

10

5

0

Di s posabl ebag

Reu

Fi gur e2.UserType–Bags( Donut Char t )

84. 00%

Di s posabl ebag

Reus abl ebag

Nobag

2 Di scussi on Saf ewa yhasmades ev er al s t r i dest or educ et hei rpl as t i cbagus age,s uchas :    

Char ge5c ent sperpl ast i cbag Offerr eus abl ebagsf orpur c has e Pr omot et heus eoft ot esand/ ort ex t i l ebagsbot hi ns t or e( s i gnage)andonl i ne Pl aceapl as t i cbagr ec y c l i ngdepotatt heent r anceoft hei rs t or e ht t ps: / / www. s af eway . ca/ about us/ sust ai nabi l i t y/ envi r onment al i ni t i at i ves

Des pi t et heeffor t ,al ar gef r ac t i onofSaf ewa y’ sc onsumerbas ec ont i nuest ousepl as t i cbags whi l eshoppi ng.Fact or scont r i but i ngt oc ont i nuedcons umpt i onmi ghti ncl ude:    

Avai l abi l i t y/ conveni ence:pl ast i cbagsar er eadi l yav ai l abl ef orus eatal l maj or s uper mar k etc hai ns Ser vi ce:t hec as hi erbaggedgr ocer i esf orcus t omer st hatchos et ous epl as t i cbags ; i ndi v i dual st hatbr oughtar eusabl et ot ebaggedt hei rowngr ocer i es For get f ul ness:c onsumer smayhav ei nadv er t ent l ynegl ect edt obr i ngar eus abl ebag wi t ht hem Lackofal t er nat i ves:c onsumer smaynothav eanyt ext i l e/ r eus abl ebagsathome

Addi t i onal l y ,i ti si mpor t antt onot et hatt hes t or ec l er katt her egi s t erf ai l edt oi nf or ms ev er al c us t omer st hatt her ewasanaddi t i onal char gef oreac hdi spos abl ebagus ed.I ti sf ai rt oass ume t hats omec l i ent sdi dnotk nowt heywer epayi nganaddedf eef ort hes i ngl eus ebagspr ov i ded.

Recommendat i ons Thi sl oc at i onhasal r eadyi mpl ement edaser i esofenv i r onment ali ni t i at i v eswi t hwhatappear st o bel i t t l es ucces s .Whi l edr as t i c ,Saf eways houl dc onsi derdi sc ont i nui ngt heus eofpl as t i cbags al t oget her ,pr ov i di ngc ust omer swi t hr eusabl et ot esi nst ead.Whi l et hi smaynotbeasc os t effec t i v e,t hepot ent i al benefi t st hi sact i onpr esent sf arout wei ght hec ons . CoffeeCupFi el dTr i p Thes ect i onbel owwi l l anal y z ec onsumerbehav i ourwi t hr ef er encet oc uppr ef er ence/ us age. Hypot hesi s Appr ox i mat el y10outof25c us t omer s( 40%)wi l l br i ngar eus abl emugwi t ht hem asan al t er nat i v et opapercups . Met hodol ogy Loc at i on:St ar buck sCoffee( Wes t )–Mar k etMal l Dat e:Febr uar y21st,2019

3 St ar tt i me:8: 30A. M. Endt i me:8: 50A. M. Tr i pdur at i on:20mi nut es Sampl es i z e:25 Resul t s

UserType– Cups 20

19

18 16 14 12 10 8 6

6 4 2 0

Papercup

Reusabl emug

Was hab emug 0l

0

Thes ampl e c ont ai ned25 i ndi v i dual s .19 c us t omer s( 76%) r ecei v edt hei rdr i nki n apaperc upand6 c us t omer s( 24%)had t hei ror derpl acedi na r eusabl emug.A c at egor ywas pr ov i dedf ort hos e whowi shedt ohav e t hei rbev er ages er v ed i nawas habl emug, howev ernoneoft he pat r onsatt hi s l ocat i onc hos et o

mak eus eoft hi ss er vi cedur i ngt hegi v ent i meper i od. Fi gur e3.UserType–Cups( BarGr aph)

UserType– Cups

Fi gur e4.UserType– Cups( DonutChar t )

Di scussi on 24. 00%

St ar buck shas c ommi t t edt o r educi ngt hei r ec ol ogi c al f oot pr i nt , empl oy i ngmet hods s uc has : 76. 00%

Papercup

 

Reusabl emug



Was habl emug

r eusabl emugsandt umbl er s Gi v i ngc us t omer st heopt i ont ohav et hei rdr i nks er v edi nacer ami cmug Sel l i ngr eus abl ecups ,mugs ,t umbl er s ,et c .

ht t ps: / / www. st ar buck s. ca/ r es ponsi bi l i t y/ envi r onment / r ec yc l i ng

Offer i nga10c entdi s c ount t oc us t omer s whobr i ng t hei rown

4

Si mi l art oSaf eway ,Ibel i ev et hatt hemaj or i t yofSt ar buck sc us t omer sc ont i nuet ous epaper c upsasoppos edt oanenvi r onment al l ycons c i ousopt i onduet oav ai l abi l i t y ,c onv eni enc e, f or get f ul nes s ,andl ac kofal t er nat i v es .Ti memayal s ohav epl ay edar ol ei nt hi spar t i c ul arc ase, ast hi sfi el dt r i pt ookpl acei nt hemor ni ngar oundt het i memos tpeopl ear eheadedt owor k . Recommendat i ons Thef ol l owi ngoper at i onal c hangesmayai di nl ower i ngSt ar buck sCoffee’ sc ur r entwas t e pr oduct i onr at e:    

I nc r eas e10c entdi sc ount Us et heSt ar buck sRewar ds™ pr ogr am asi ncent i v et obr i ngi nar eus abl emug o Ex)“ Ear n20s t ar swheny oubr i ngy ourownmug! ” Pl acepr omot i onal s i gnagear oundcaf éencour agi ngt heus eofmugsandt umbl er st o hol dbev er ages Educ at et hei rcons umerbaseont hei mpor t anc eofr ec y c l i ngons oc i al medi a...