Final Case Stufy Project (Twenty-One Toys Inc.: Sparkling Growth) PDF

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This is a final case study project for the 1st year Management class. The case study used here is specifically tailored for the NAIT students in 1st year business program...

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TWENTY-ONE TOYS: SPARKING GROWTH

DATE OF SUBMISSION: November 18, 2018

Table of Contents INTRODUCTION.................................................................................................................................................. 3 Stakeholders...............................................................................................................................................................3 Lifecycle Stage............................................................................................................................................................5 Methods used to compete in market place................................................................................................................6 Overriding issue.........................................................................................................................................................6 Other information......................................................................................................................................................7 ETHICAL ISSUES................................................................................................................................................... 9 BUSINESS ANALYSES.......................................................................................................................................... 11 CREST Analysis.........................................................................................................................................................11 SWOT ANALYSIS................................................................................................................................................ 13 STRENGTHS..........................................................................................................................................................13 WEAKNESSES.......................................................................................................................................................13 OPPORTUNITIES..................................................................................................................................................13 THREATS...............................................................................................................................................................13 PORTER’S 5-FORCE ANALYSIS............................................................................................................................. 14 POSSIBLE SOLUTIONS AND THEIR PROS AND CONS............................................................................................ 15 Target the lower levels of audience.........................................................................................................................15 Focus on the audience demand and strategize accordingly....................................................................................15 Advertise..................................................................................................................................................................16 REFERENCES...................................................................................................................................................... 17

INTRODUCTION “Toys are the new textbooks” is what Ilana Ben-Ari, founder and Chief Executive Officer (CEO) of Twenty-One Toys Inc., believed and invested in (Mark, 2018, pg.6). The originator of Kindergarten, Friedrich Froebel, had designed 20 educational Toys for children in the 19th century. Inspired from Friedrich Froebel, Ilana Twenty-One Toys in recognition of Froebel’s contribution to learning and development, and because we are in 21st century now (Mark, 2018, pg.6). Twenty-One Toys, manufactures, and develops wooden toys that teach key skills and concepts involving creative thinking, collaboration, observation, and feeling (Mark, 2018, pg.5). It solely focuses on the concept of empathy – what it is? What it does? How to acquire that quality? The empathy concept derived by Twenty-One Toys is not just limited to retail stores, but also to educators and youth agents (Mark, 2018, pg.12). Twenty-One Toys has a wide spread appealing effect on three major markets: educational Toys for consumers, training tools in educational settings, and training tools aimed at the corporate training market (Mark, 2018, pg.8). For quality being the most important factor, Ben-Ari personally supervises during the production phase (Mark, 2018, pg.8). Twenty-One Toys organizes professional development workshops to generate awareness for the importance of Empathy Toy, to develop Empathy skills among the corporations’ employees, and to earn consulting revenue for Twenty-One Toys. In-training (for teachers and individual facilitators) and online training (for internal facilitators and external consultants) are the two modes of training methods used for workshops (Mark, 2018, pg.10).

Stakeholders Clients involving with Twenty-One Toys are privileged with certain cost benefits and internal access to information. Twenty One Toys provides two types of training workshops: in-

person and online. The online session of 90-minutes includes an overview of empathy you, resources available on website, feedback and recommendations to help prepare for a training session. These online sessions are priced competitively at...