Final Project Report on digital marketing DOCX

Title	Final Project Report on digital marketing
Author	Saad khan
Pages	1
File Size	4.3 MB
File Type	DOCX
Total Downloads	535
Total Views	911

Summary

1.EXECUTIVE SUMMARY Project title: - “ Digital Marketing & its effects on the Business with reference to Branex.” Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cell phones, tablets and game consoles to engage with stakeho...

Description

1.EXECUTIVE SUMMARY Project title: - " Digital Marketing & its effects on the Business with reference to Branex." Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Branex consultancy solutions PvtLtd has emerged as one of the best online media companies in the American marketplace. The company offers a plethora of services in all online media platforms. The offerings include marketing and consulting on Facebook, Twitter, LinkedIn, SlideShare, YouTube, and Google. Though the company was started only two years ago, it is way ahead of most of competitors through its relentless pursuit of perfection and enormous amount of creativity which they put in their work. The firm worked with multiple brands on social media and currently have 4 out of Top 30 brands in Facebook USA. The project was in the marketing department of Branex. The project was "A study on digital marketing and its impact on revenue generation with reference to Branex". This report will help to get an idea about digital marketing and how the digital marketing has impact on revenue generation for digital marketing companies and with reference to Branex. Through this study we will see how online media companies emerging how they are generating revenue and how they are growing economically and revenue generation models of online media companies particularly reference to Branex. Main findings of this internship are given here. American customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in USA is key player for this phenomenon. Most of Americans are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report. 1...