Freemark Abbey Winery case study PDF

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Discission Making...

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1. If harvest the Riesling grapes before the storm arrives, Mr. Jaeger could choose to sell at $2.85 a bottle, or sell the wine in bulk and grapes directly. If sell $2.85 a bottle, revenue = 1000*12*$2.85 = $34200. (If sell the wine in bulk and grapes directly, Mr. Jaeger could yield half of revenue, which is about 1000*12*$2*1/2 = $12000.) 2. 　 　 Prob. Overall Prob. = Prob * 50%

50% Storm Botryt No s Botryts 40% 60% 20%

30%

25% Sugar 40% 20%

50% No Storm 20% acidity...