GODREJ CHOTUKOL CASE DOCX

Title	GODREJ CHOTUKOL CASE
Author	Maxime Koppe
Pages	2
File Size	16.9 KB
File Type	DOCX
Total Downloads	518
Total Views	618

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GODREJ CHOTUKOL CASE Should G&B target a lower price to increase affordability? The exhibit 3 show that the two largest classes in India are The Climbers and The Consuming Class, which means that 82% of the populaton earns annually between 22 000 RS and 215 000 RS. The Consuming Class may prefer to put money in a real refrigerator instead of a Chotukool, but the Climbers class should choose the cheap soluton. owering the price presents several disadvantages: The margin would be thinner The targeted populaton for a lower price (The Aspirants) is 5 tmes less important than the Climbers The distributon and money-recovering process would be even harder to set up. How should G&B scale up operations? This is one of the issues you can face when you target low-classes market. The main problems are logistc and money recovering. On the logistc point, G&B should get inspiraton of its other products process, such as the distributon process for television. As the targeted populaton by Chotukool should be the same as the one for cheap model of TV. G&B should also consider creatng partnership with locally well implanted distributors so they can use an existng distributon network. The idea of independent sales representatve can also be explored. The money recovering aspect is the main issue from my point of view. The idea presented above, creatng a partnership with local distributors, may ofer the opportunity to have less payers, as depending on the contract, the distributors should be the only interlocutors for the payment. G&B could also consider the idea of payment on delivery, if they assume the whole distributon process. G&B should not manage the whole distributon network but explore solutons to outsource it to locally implanted actors. How should G&B segment the market for Chotukool effectively?...