Group Vacation PDF

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Simple assignment on a theoretical group vacation with friends...

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CONSUMER BEHAVIOUR, PART II

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Planning a Group Vacation One recent travel trend is for friends to plan group vacations, or “groupaways”. Imagine you and a few classmates are planning a quick trip for the midterm break. 1.

Outline the steps of your decision process. Briefly explain what happens at each of the 5 steps. 1. Communicate a Budget the whole group agrees on. Find a place to vacation at (Mexico). Will we have an enjoyable time in Mexico? 2. Search for plane tickets. Has anyone in the group visited the place previously. Are we staying at a Hotel or Air BnB. 3. Choose the best priced plane ticket. Which airline is most trusted (Not United). Is Air BnB or Hotel a more affordable option. Price is our most important feature as we are students with no money. 4. See if the Air BnB and airlines make it easy to book and reserve our tickets/house. Does the airline website have their seats available online or do you book them once you arrive at the airport. 5. Customer satisfaction is the most crucial part of a vacation. Depending on if we are satisfied or not will depend on if we go back to Mexico. Will we regret going to Mexico if we follow this process.

2.

What factors will influence how much or how little time and effort you spend searching for information? -

Are there a lot of sources on vacationing in Mexico Is there a certain preference a member in our group would like to go with. How familiar our group is with the area we are visiting. How much time we have to prepare for the trip. How much money we have to spend (if we are rich, cost wont matter, therefore, we will go for the best features no matter the cost and won’t do much research).

3.

What type of product is your vacation for you: convenience, shopping, specialty, or unsought? Why? Since there is a plethora of options for us to choose from, varying from price to features, this vacation is a shopping product.

4.

What might cause post-purchase dissonance? What could a travel company do to prevent or reduce your dissonance?

If there are any delays in our travels. We do not get the correct room at the hotel or the house on Air BnB is falsely advertised. Customer Service on the airline (If they supply food/drinks). If the airline/hotel offer us a deal or discount on the products we are buying....