How to make Teaballs tutorial PDF

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1.0 Executive Summary TeaBall Shop is a new tea room in San Miguel, Bulacan. TeaBall is a start-up business by a group of friends who were all past Business Enterprise Simulation students during their Senior High School years. It is said to be true that because of their exposure in the field, it captured their interests to build up a business like this. The name, “TeaBall” comes from the idea of the members who loves to have a sip of milktea while having different snacks such as, breadsticks, pizza and bitcho, TeaBall is a merchandising business that makes, markets, and sells “milk tea and snack balls in one”. The TeaBall market is growing rapidly. Based on the revenues projected, there are still opportunities for us to increase our marketability. So after learning different areas of doing business they decided that they can and should start a business where there is a great opportunity and great interests to all of them. And started planning this, “TeaBall”. TeaBall started its operation in San Miguel, Bulacan where the main branch is located there in Sta.Rita (Old), San Miguel, Bulacan. Our primary focus is to serve “milk tea and snack balls in one” that each customer looks for where they can get optimum satisfaction to say that the amount they spent to buy our offered goods are worth their money.

Our income statement directly states that the TeaBall Shop has a competitive advantage compared to other tea stations that offer similar products we offer. We can forecast that as we go far in this field, more and higher revenues are expected. TeaBall can surely adapt to changes in the new trends of the market, such as implementation of effective marketing intermediaries and other promotional strategies to successfully advertise our shop that can catch the attention of our target market and transform them as our consuming market. MISSION Our mission is to be one of San Miguel’s premier consumer products shop focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness, integrity and a satisfying service in rendering the products we offer. VISION The mission of our TeaBall, is to be the leading milk tea shop in San Miguel that gives optimum satisfaction in both products we sell and in service our qualified personnel/employees deliver to our intended customers.

2.0 Business Summary TeaBall is a start-up business by a group of friends who were all past Business Enterpprise Simulation students during their Senior High School years. It is said to be true that because of their exposure in the field, it captured their interests to build up a business like this. TeaBall is a business that makes, markets, and sells “milk tea and snack balls in one” such as pizza balls and bitso balls. TeaBall started its operation on February 7, 2018 in San Miguel, Bulacan where the main branch is located there in Guillerma Village II, Brgy. Sta Rita (Old) , San Miguel, Bulacan. Our primary focus is to serve “milk tea and snack balls in one” that each customer looks for where they can get optimum satisfaction to say that the amount they spent to buy our offered goods are worth their money. 2.1 Ownership TeaBall is a partnership form of business whereas the partners contribute money to be used as the common fund in its operation and the income to be generated will be equally divided among them. The owners/partners in this business are Charmish Jaedy Cruz-Principe, Jewell Christine Bautista and Jade Ann H. Dela Cruz. They formed a partnership at the age of 21-24 , and started to establish TeaBall. The owners are all ABM students during their senior high days when they started having thoughts of TeaBall , they are also all graduates of Bachelor of Science in Accountancy. 2.2 Start-Up Summary The cost to open TeaBall is Php 650,000. The start-up capital will be used to buy/rent a marketable location while the majority of the expenses will be used in tax and licenses or

legalities, insurance, procurement, and building the store (wall, roof, paint and laborers). The expected costs in building the shop is estimated to cost Php 220,000 excluding the necessary equipment, furniture and fixtures, etc. where the remaining budget will go including the cost of production, and the raw materials needed in producing the offered goods. Such as in other operating and administrative expenses. 2.3 Location and Facilities The location is in Guillerma Village, Brgy. Sta Rita (Old), San Miguel, Bulacan, a 600 square feet land where the first and main branch of TeaBall will be estbalished. The location is assumed to have a high market concentration because of the target markets nearby the chosen location. The facilities will include the main store, the main office and the storehouse. The management assumed to meet the forecasted revenue. TeaBall facility is planned and engineered to be harmonious to both customers and employees, the owners with the help of the employees will establish excellent customer service and has high sustainability.

3.0 Industry and Market Analysis 3.1 Industry analysis Being part of the food industry, TeaBall has a great market industry but even greater competitors. Except it has, in this case TeaBall aims to be more convenient because it is “milk tea and snack balls in one” 3.1.1 Market Size

TeaBall has a large market size, but the competitors lessen the company’s market share because San Miguel food industry includes more stores offering the same products with combined annual revenue of about Php 2,000,000 3.1.2 Competitors TeaBall is assumed to have a high competition that poses major threat. The following store are located within the area of San Miguel, Bulacan, the Milktea Network, Bubbatea, Fries Pa More are well-known retail stores that provides the same products that put the company into disadvantage. 3.1.3 Market Segment TeaBall determines the following groups as targeted segments/groups that contribute to its growth financial projections: • Children (ages 7-10 y/o) • Young adults (ages 11-18 y/o) • Adult (ages 18 and above) The largest target market and greater potential market are young adults. Our next largest market are the adults preceded by the children. The total potential market in units (percentages) are shown in the chart:

Market Analysis 25.00% 45.00% 30.00%

Children Young Adults Adults

TeaBall is a food and beverage industry in San Miguel, Bulacan where its main target market are the students or the youth who loves to have a food trip. TeaBall is competitive in its pricing strategies, customer service and quality products compared to its competitors such as Milktea Networks, Infinitea, Fries pa More and etc. 3.2 Target Market Segment Strategy The owners/partners selected the subjected area for its store outlet primarily because of the following set of parameters. The location is the center of San Miguel which allows a perfect in-and-out circulation of customers, where people can have instant access to quality snack on their way to school, workplace or to the market. The position is perfect distance to customers who are too busy to buy anything for their snack breaks. The market segment strategy of setting the outlets near to populated area where the need is high will encourage customers to buy if they want affordable snack or dessert or for “merienda” for their employees as well. 3.2.1 Market Needs Because it is therefore concluded that most of the residents in San Miguel, Bulacan are fond in buying “milktea & etc” the TeaBall will set out to provide a good quality products that helps our environment. TeaBall intends to provide a customer with more than a drink to put out one’s thirst. We intend to provide a quality milk tea or drinks that not only remove one’s thirst but enable one to enjoy themselves and be proud of it. 3.2.2 Market Trends The current trends include a shift away from carbonated rinks, a growing interest for healthier / beneficial products for the “mind and body”, the trend towards the availability of onthe-go products for those with an active lifestyle, as well as the trend for personalization through

customization or for beverages, through variety-seeking in a wide introduction of flavors. Our target markets are increasingly growing towards recognizing our business. This development is an important trend for us as it represents our target market. We are now having an increasing number of people who appreciate the traditional milk tea living in the urban areas. With this is mind we intend to ensure that our packaging is respectable and attractive. Today’s extremely stressful work environment dictates that individuals consume healthy drinks especially in the summer season, this presents an opportunity that we may exploit, marketing the health aspect of our beverages.

3.2.3 Market Growth The municipality of San Miguel, Bulacan has a population of 153,882 according to 2015 census and it’s exponentially growing for the past few years. TeaBall market is at advantage because the present population is a much younger population that fits its target market.

4.0 Product/ Service Summary TeaBall primarily serves “milk tea and snack balls in one” with different varieties and flavors. TeaBall will give the best service inside the shop to each of the customers.

TeaBall mainly targets the students or the youth who loves to have a food trip. Our TeaBall will make them more comfortable in eating while having chitchats with their friends because they will only carry a single cup of milktea with snack balls at the top of their cup besides, it is more cheaper and convenient. 4.1 Product Description TeaBall serves milktea with snack balls such as pizza balls or bitso balls. Milktea is of different flavors and sizes of cup a customer wants to order. While the snack is either pizza balls or bitso balls. Pizza balls is rolled bread with ham, cheese and hotdog as its fillings. While the bitso balls is made from dough, filled with cheese, rolled to sugar and coated with skim milk.

4.2 Compétitive Comparison TeaBall is designed to compete with other food stalls and snack bars in term of a quality, unique, affordable and convenient product. The management of TeaBall assures that they hire experienced employees that is to give the optimum satisfaction for the customers compared to other shops offering same products/services. 4.3 Future Products and Service The owners/partners are planning on introducing new snack balls derived from different snacks that will be marketable to customers, target market and potential market. 5.0 Management and Organization TeaBall have the four main organizational management for personnel, finance, production and marketing. The three partners will be the head of each department but they will

all be managing the finance department because of even fund contribution and dividend distribution. 5.1 Management Team For the Finance Department, they will all supervise the financing decisions. The partners are ought to be responsible in operating, financing and investing decision for the economic growth of business. For the Marketing Department, the supervisor or team manager will be Charmish Jaedy Principe. The team concerns to approach the market through different distribution channels or advertisement such as personal selling that is equated to “word-of-mouth” the teams also deals with components of different marketing system (e.g. competitors, suppliers and buyers). They also plan marketing programs in regard to the operation plan that focuses on the marketing mix, 4 P’s. For the Production Department, the head will be Jewell Bautista. The team will cover all production planning, production control, quality control, and etc. For the Personnel Department, the team manager will be Jade Ann Dela Cruz function as the administration for the employees’ recruitment and performance evaluation of employees. The team work on the maintenance of the good personnel records as well. 5.2 Management Team Gaps Currently the business still lacks personnel’s. However, the new employees that will be hired will be assured to follow the Codes of Ethics the business states. 5.3 Personnel Plan The personnel plan shows in detail in the following table:

Personnel plan Year 1

Year 2

Year 3

Production Officer

₱ 140,000

₱ 165,000

₱ 190,000

Financial Officer

₱ 116,000

₱ 141,000

₱ 166,000

Marketing Officer

₱ 116,000

₱ 141,000

₱ 166,000

Personnel Officer

₱ 116,000

₱ 141,000

₱ 166,000

Total payroll

₱ 488,000

₱ 588,000

₱ 688,000

Owners/Partners:

6.0 Strategy 6.1 SWOT

STRENGTHS WEAKNESSES 

  

     

Experienced management in Finance and Entrepreneurship Offer quality food and beverages Affordable price Complete, safe, heavy-duty and well-maintained equipment, tools, and apparatuses Stable suppliers to provide materials the shop needs Proven with positive feedbacks OPPORTUNITIES Have accommodating shop High market recognition Has a high demand in the target market pro



Change to preference of customers



Decrease to customer’s purchasing power



Not all in the target market are aware of the existence of the shop



Has high market competition

 THREATS 

Competitive market structure



Future downturn in economy, less interest in snack balls

6.2 Marketing Strategy TeaBall will market their product through promotion, positioning, and pricing strategies. 6.2.1 Promotion Strategy After the target market, is determined, we formulated objectives for the advertising campaign. First, we created awareness to the public by posting tarpaulins and distributing leaflets to exposed public places to capture their attention at least. The advertising message of our product can somewhat touch the emotions of the consumers, especially for friendship (e.g. “It has been a long run backwards and a long way to run ahead, have some time to treasure moments with someone who are truly with you whether it rains or shines) With the rapid growth of modern technology, we will surely utilize the new way of advertising our products. 1. Through different social media pages 2. E-mail advertising; and other related advertising of products through the use of internet because we are aware that Internet has a wide variety of accessibility to most consumers. We will also launch different promotions depends upon the seasonal changes and the trend events in our location. Such as:

1. January- New Year Promotion 2. February- Love for snack balls and tea 3. March- the current month we will surely have a promotion by this time especially to students. As they present their Id’s, they will have an automatic up-size with whatever they will order but they will just pay the regular price of Small or Medium Our promotional strategies will be conducted depending upon the current position of our TeaBall Shop in the market. 6.2.2 Positioning Strategy TeaBall position themselves as provider of a convenient and satisfying snack and beverages that out do our hunger and thirst. To achieve this positioning, TeaBall will leverage their competitive. 1. TeaBall will enjoy the traditional benefits of first to market. TeaBall will attempt to leverage this position to establish and solidify the brand in the market. As a small milk tea shop, TeaBall will be attentive and flexible in meeting the customers’ demands. 2. TeaBall will also be competing on price. 3. The whole current positioning of TeaBall is centered to everyone who are willing to buy our offered beverages and foods. The positioning of our products changes every season or every event which everyone knows or participates in; gives help to the customers to relax and celebrate for any reason; and is affordable with the help of the correct choice of ingredients. 6.2.3 Pricing Strategy

The pricing strategies applied to TeaBall milk tea products are: First: Promotional pricing- a help in getting customers easily on the first launch of our product, though there will be short term loss but will give us maximum revenue after; Second: Penetration pricing- to capture large part of the market after having promotional pricing and make the product affordable to the greatest number of people and; Third; Marginal pricing- to offer the lowest price in a sealed bidding or other highly competitive situations. NOTE: The pricing is with accordance to what kind of milk tea flavor was ordered. 6.3 Sales Strategy The business intended to generate a high profit by giving the customers optimum satisfaction to the snack balls and milk tea we ought to serve and deliver to our customers and target market. 6.3.1 Sales Forecast The following table and charts illustrates the sales forecast.

Sales Monthly (Year 1) 100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 M

t on

h

1 M

t on

h

2 M

t on

h

3 M

t on

h

4 M

t on

Pizza Balls

h

5 M

t on

h

6 M

t on

h

7 M

t on

h

Bitso Balls

8 M

t on

h

9 M

o

h nt

10 M

o

h nt

Milk tea

11 M

o

h nt

12

Sales by Year 900000 800000 700000 600000 500000 400000 300000 200000 100000 0

Sales For Sales Pizza Balls Bitso Balls Milk tea Total Sales

Year 1

Year 2

Pizza balls ₱ 229,600 ₱ 280,000 ₱ 171,800 ₱ 681,400

Year 3

Bitso Balls

Milktea

₱ 250,000 ₱ 300,000 ₱ 320,000 ₱ 870,000

₱ 230,000 ₱ 250,000 ₱ 300,000 ₱ 780,000

7.0 Financial Information TeaBall financial information will be described in terms of initial investment, annual sales, annual expenses, annual income and return on investment 7.1 Initial Investment The initial investment will be ₱ 553,000, ₱ 276,500 will be contributed by the owners and the other funds needed will be from the bank loans and credits. Initial Investment Store (Building)

₱ 140,000

₱ 85,000 ₱ 65,000 ₱ 220,000 ₱ 20,800 ₱ 2,200 ₱ 20,000 ₱ 553,000

Equipment Furniture & Fixture Raw Materials Utilities Expense Permit Expense Promotional Expense Total Cost

7.2 Annual Sales Annual Sales Number of Units to be Sold Per Month (a) Selling Price (b) Total Sales Per Month (a x b) Total Sales for Year One

2200 units ₱ 30.00 ₱ 66,000.00 792,000.00

7.3 Annual Expenses Annual Expenses 1. Raw Materials Expense 2. Utilities expense

Water

Total Per Month

₱ 5600.00

Electricity

Total Per Month

₱ 12,400.00

3 tanks

LPG

Cost Per Unit

₱ 700.00

Total Per Month

₱ 2,100.00

Communication

Total Per Month

₱ 4,000.00

Total Utilities Expenses

Per Month

₱ 24,100.00

Total Expenses

Raw Materials

₱ 30,200.00

Utilities

₱ 8,800 Per Month

Total Expenses Per Month

₱ 39,000.00

Total Expenses Per Year

₱ 468,000.00

7.4 Annual Income Annual Income

Estimated ...