IBA3112 w Almart - Case study PDF

Preview

Summary

Case study...

Description

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM Workshop No:……3…… Case Study: Walmart……………….... Briefly explain what is the case about? (you can use bullet points for this question)

Briefly explain the management issue(s)? (you can use bullet points for this question)

Walmart is engaged in retail and wholesale operations in various formats around the world. Approximately, each week Walmart serve over 260 million customers who visit their 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. Through their operations, they help people around the world save money and live better anytime and anywhere in retail stores or through their ecommerce and mobile capabilities. Through innovation, they are striving to create a customer-centric experience that seamlessly integrates digital and physical shopping and saves time for the customers. Walmart first entered the Americas and has since country. Physical retail encompasses their brick and mortar presence in each of the markets in which they operate Walmart began its international operations in 1991 and nowadays the UK, Brazil and China are their largest markets outside the USA with a mixed picture. While they encountered distinctive issues and challenges:  Walmart has struggled to understand local buying patterns,  culture, competitors and regulations  They have also struggled with local regulation  geographically and culturally, was considerably larger than first anticipated  Chinese consumers prefer frequent shopping trips  European expansion results have similarly been mixed  Entry into South America's largest market, Brazil considerably more challenging  food safety issues  tough competition  more distant geographic markets  unable to convince shoppers about Walmart's  faced large regional variations in this vast and multi-ethnic  Walmart's overall sales decline  everyday low prices fail to stir  they are still losing money there

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM weak relationships with German suppliers Walmart workplace customs German s strict regulations on location and opening hours unsustainable growth different international market not enough scale economies compared to local competitors, like Aldi, French supermarket chain Carrefour  failures to meet local customer needs Certainly, Walmart encountered a completely different international market. They have struggled to understand local buying patterns geographically and culturally. for Walmart to overcomes these management issues and challenges, they must instantly improvise a strategy through which the firm sells its goods or services outside its domestic market called international strategy. international strategy and International Corporate-Level Strategy would definitely lead Walmart on price, on solid revenge, to invest to differentiate on access on global trade, be competitive on assortment and deliver a great experience by earning the trust of the customers every day by providing a broad assortment of quality merchandise and services at everyday low prices Walmart would strive to give their customers and members a great digital and physical shopping experience.they will deliver results and operate with discipline. Finally, these strategies will lead Walmart to increase their speed, effectiveness, strengthen the performance mind set of their culture and fight bureaucracy that can plague large companies.      

Link the management issue to the model/theory of the week and briefly explain the connection.

3112IBA-WORKSHOP CASE ANALYSIS PREPARATION FORM...