IKEA Case Study MKTG 1102 Kerin 5CE PDF

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MKTG1102 Team Project...

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Chapter 8 New Product Development IKEA Case Study IKEA has been in the home furnishings business for decades. They have always focused on the goal of ensuring that all customers can have a welcoming household, at a moderate budget, with products that are produced in a sustainable way. The Democratic Design Centre facilitates the new product development process at IKEA. Designers work with engineers to develop a product line that meets the 5 dimensions of Democratic Design: Form, Function, Quality, Sustainability, and Affordability. These are the factors by which new product concepts are evaluated as they move along the development process.

Review the IKEA Product Development video, which describes the product development process used at IKEA Sweden. Answer the following questions: What is IKEA’s mission/vision for its products? How does this vision integrate itself into IKEA’s product development process?

Which drivers of new product success are incorporated into the IKEA development process? Considering the degrees of product innovation (Figure 8–5), which type of innovation does IKEA focus on? Give examples....