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I ndi anr et ai lppt 1. 1.By :Ramendr aManiTr i pat hi MBA( 2ndYear ) By : -Ramendr aManiT r i pat hi MBA1I ndi an Ret ai l 2. 2.“ Ev er ysal eofGoodsandSer vi cest ofi nalconsumer ”–Foodpr oduct s,appar el ,mov i e t i ck et s . By : -Ramendr aManiTr i pat hi MBA2 Accor di ngt oPhi l i pKot l er“ r et ai l i ngi ncl udesal l t heac t i vi t i esi nv ol v edi nsel l i nggoodsorSer vi cesdi r ect l yt ofi nal c onsumer sf orper sonal, Nonbusi nessus e” . Ret ai l i ngDefi ni t i on 3. 3.Evol ut i onofI ndi anRet ai l By : -Ramendr aMani Tr i pat hi MBA3 4. 4.Ret ai l er sat t emptt os at i sf yconsumerneedsbyhav i ngt her i ghtmer chandi se,att her i ght pr i ce,att her i ghtpl ace, whent hec onsumerwant si t . By : -Ramendr aManiTr i pat hi MBA4 Ret ai l i ngmaybeunder st oodast hefi nal s t epi nt hedi s t r i but i onofmer chandi se,f or consumpt i onbyt heendc onsumer s .  Ret ai l comesf r om t heOl dFr enc hwor dt ai l er , whi chmeans" t ocutoff,c l i p,par e,di vi de"i nt er msoft ai l or i ng( 1365) .I twasfir s tr ecor dedas anounwi t ht hemeani ngof a" sal ei nsmal lquant i t i es"i n1433. Ret ai l i ng 5. 5.Ar et ai l erorr et ai l st or ei sanybusi nessent er pr i sewhosesal evol umecomespr i mar i l y f r om r et ai l i ng” . By : -Ramendr aManiTr i pat hi MBA5 I ndi anr et ai l i ndus t r yi st hes econd l ar gestempl oy eri nt hecount r ywi t hal most12mi l l i onr et ai l st or esi nI ndi a.  Ret ai l er sar et he final busi nessi nadi s t r i but i onc hannel t hatl i nksmanuf act ur er st ocons umer sRet ai l i ng 6. 6.Ti mel i neofRet ai l i ngi nI ndi aBy : -Ramendr aManiTr i pat hi MBA6 7. 7.Mor eempl oymentoppor t uni t i esBy : -Ramendr aManiTr i pat hi MBA7 Loc at i onandl ay out ar ecr i t i cal f act or s Di ffer entf or ms Sal espr omot i onsar eoffer edatt hi spoi ntonl y Cus t omer ser vi ce Sal ev ol umei scompar at i v el yl ar gei nquant i t i es I toffer sdi r ect i nt er act i onChar act er i st i csofRet ai l i ng 8. 8.Func t i onsofRet ai l i ng•Sor t i ng•Br eaki ngBul k•Hol di ngs t ock•Communi c at i ons•Assi st smal ls uppl i er s•Cust omerser vi ceBy : -Ramendr aMani Tr i pat hi MBA8 9. 9.I nI ndi ancont extt ot al 7% ofpopul at i onengagedi nt her et ai l i ngt r adeandi nt hose7% onl y 10% popul at i onar eengagedi nor gani z edr et ai l i ngandr estot her90%popul at i onar eengaged i nt ot heUnor gani z edRet ai l i ng. By : -Ramendr aMani Tr i pat hi MBA9 TheI ndi anr et ai l sect or i shi ghl yf r agment edwi t hmor et han90percentofi t sbusi nessbei ngc ar r i edoutby t r adi t i onal f ami l yr uns mal ls t or es. I NDI ANRETAI L BRI EFOVERVI EW 10. 10.Or gani z edr et ai l i ngc ompr i sesmai nl yof moder nr et ai l i ngwi t hbus y shoppi ngmal l s , mul t i st or i edmal l sandhugecompl ex est hatofferal ar gev ar i et yofpr oduct si nt er msofqual i t y , v al uef or moneyandmak es shoppi ngamemor abl eex per i ence. By : -Ramendr aMani Tr i pat hi MBA10Or gani z edRet ai l i ng 11. 11.T r adi t i onalor Unor gani z edr et ai lout l et s ar enor mal l yst r eet mar k et s ,count erst or es , k i osk s andv endor s ,wher et heowner shi pandmanagementr es twi t honeper sononl y . By : -Ramendr a ManiTr i pat hi MBA11Unor gani z edRet ai l i ng 12. 12.Thi spr ovi desi mmens eoppor t uni t yf orl ar gescal er et ai l er st os et upt hei roper at i ons–a sl ewofor gani z edr et ai l f or mat sl i k edepar t ment al st or es ,hy per mar k et s ,super mar k et sand speci al t ys t or es ar es wi f t l yr epl aci ngt het r adi t i onal f or mat sdr amat i cal l y al t er i ngt her et ai l i ng l andscapei nI ndi a. By : -Ramendr aManiTr i pat hi MBA12I NDI ANRETAI L BRI EFOVERVI EW 13. 13.I ndi ai st het hi r dmostat t r act i v er et ai l mar k etf orgl obal r et ai l er samongt he30l ar ges t emer gi ngmar ket s ,accor di ngt oUSconsul t i nggr oupATKear ney’ s r epor tpubl i shedi nJune 2010By : -Ramendr aMani Tr i pat hiMBA13I NDI ANRETAI L BRI EFOVERVI EW 14. 14.I ndi anr et ai l sect oracc ount sf or22percentoft hecount r ysgr ossdomest i cpr oduct ( GDP)andcont r i but est o8percentoft het ot al empl oy ment . By : -Ramendr aManiTr i pat hi

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MBA14 Thet ot al r et ai ls al esi nI ndi awi l l gr owf r om US$395. 96bi l l i oni n2011t oUS$ 785. 12bi l l i onby2015RETAI L MARKETSI ZE 15.Mobi l e I nf or mat i ont echnol ogy Mar k et i ng TheSt or e Ecommer ceDr i vi ngf or cesof Ret ai l i ng& Coupons By : -Ramendr aMani Tr i pat hi MBA15 Theeconomy Gener at i onof shopper sSoci al 16.I tusesacust omer cent er ed,chai nwi deappr oacht ost r at egydev el opmentand i mpl ement at i on,i ti sv al uedr i v en,andi thascl eargoal s .Toget hert hesef our pr i nci pl esf or m t her et ai l i ngConcept By : -Ramendr aManiTr i pat hiMBA16ConceptofRet ai l i ng 17.Coor di nat edEffor t Ther et ai l eri nt egr at esal l pl ans andact i vi t i est omax i mi z e effic i enc yBy : -Ramendr aMani Tr i pat hi MBA17 Cust omerOr i ent at i onTher et ai l er det er mi nest heat t r i but esandneedsofi t scus t omer sandendeav or st osat i sf yt heseneedst o f ul l es t ConceptofRet ai l i ng 18.Goal or i ent at i onTher et ai l erset sgoal sandt henusesi t sst r at egyt oat t ai nt hemBy : Ramendr aMani Tr i pat hi MBA18 Val uedr i venTher et ai l eroffer sgoodv al uet ocust omer s, whet heri tbeupscal eordi scount .Thi smeanshav i ngpr i cesappr opr i at ef ort hel ev el of pr oduc t sandcust omerser vi ceConceptofRet ai l i ng 19.By : -Ramendr aManiTr i pat hi MBA19...