INM 2 Chapter 8 June Exam preparation – 2018 PDF

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Download INM 2 Chapter 8 June Exam preparation – 2018 PDF

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5/13/2018

Review Test Submission: Chapter 8 Review – 2018_0_...

EMILE LUBANGI KITENGE

MyClassroom

H

Content

Exam Preparation

Subjects/Modules

Review Test Submission: Chapter 8 Review

Review Test Submission: Chapter 8 Review User

MR EMILE LUBANGI KITENGE

Course

INFORMATION MANAGEMENT 2

Test

Chapter 8 Review

Started

13/05/18 12:26

Submitted

13/05/18 12:47

Status

Completed

Attempt Score

25 out of 65 points

Time Elapsed

21 minutes

Results Displayed All Answers, Feedback, Incorrectly Answered Questions

Question 1

1 out of 1 points

E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes. Answers: a. brokerage model b. merchant model c. infomediary model d. subscription model Response Rationale: Feedback: Feedback: E-commerce sites that use the informediary model collect information on consumers and businesses and then sell this information to other companies for marketing purposes. For example, Bizrate (bizrate.com) collects information about the performance of other sites and sells this information to advertisers. See 8-1d: ECommerce Business Models.

Question 2

1 out of 1 points

A Web page displayed when a user first visits a site is called a(n) _____. Answers: a. cookie b. splash screen c. ad impression d. page view Response Rationale: Feedback: Feedback: A Web page displayed when a user first visits a site is called a splash screen. It is designed to capture the user’s attention and motivate the user to browse the site. See 8-6b: Web Marketing.

https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

5/13/2018

Review Test Submission: Chapter 8 Review – 2018_0_...

Question 3

1 out of 1 points

A _____ is about the size of a credit card and contains an embedded microprocessor chip storing important financial and personal information. Answers: a. penalty card b. zone card c. memory card d. smart card Response Rationale: Feedback: Feedback: A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information. See 8-6a: Electronic Payment Systems.

Question 4

1 out of 1 points

A rising healthcare center approaches a media buyer to promote the center. This process is called media buying. Identify the type of market the center belongs to from the following. Answers: a. Vertical market b. Horizontal market c. Asymmetric market d. Symmetric market Response Feedback:

Rationale: Feedback: Employee-benefits administration and media buying are examples of horizontal markets. See 8-4a: Major Models of B2B E-Commerce.

Question 5

1 out of 1 points

A(n) _____ enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products initiated by a group of consumers. Answers: a. invoice generation marketplace b. buyer-side marketplace c. business communication marketplace d. third-party exchange marketplace Response Rationale: Feedback: Feedback: In a buyer-side marketplace a buyer, or a group of buyers, opens an electronic marketplace and invites sellers to bid on announced products or make a request for quotation (RFQ). See 8-4a: Major Models of B2B E-Commerce.

Question 6

1 out of 1 points

A(n) _____ is an artificial intelligence application that can be used for Web marketing. Answers: a. intelligent antenna https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

b. intelligent dealer c. intelligent updater d. intelligent agent Response Rationale: Feedback: Feedback: An intelligent agent is an artificial intelligence application that can be used for Web marketing. For example, product-brokering agents can alert customers about a new product. See 8-6b: Web Marketing.

Question 7

1 out of 1 points

A(n) _____ market concentrates on a specific function or business process and automates this function or process for different industries. Answers: a. vertical b. asymmetrical c. symmetrical d. horizontal Response Rationale: Feedback: Feedback: A horizontal market concentrates on a specific function or business process and automates this function or process for different industries. Employee-benefits administration and media buying are examples of horizontal markets. See 8-4a: Major Models of B2B E-Commerce.

Question 8

1 out of 1 points

A(n) _____ refers to exchange of money or scrip electronically. Answers: a. electronic payment b. invoice exchange c. virtual payment d. demand draft exchange Response Rationale: Feedback: Feedback: Electronic payment refers to money or scrip that is exchanged electronically. It usually involves the use of the Internet, other computer networks, and digitally stored value systems. See 8-6a: Electronic Payment Systems.

Question 9

1 out of 1 points

An e-wallet is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information. Answers: True False Response Rationale: Feedback: Feedback: A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information. See 8-6a: Electronic Payment Systems. https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Question 10

1 out of 1 points

Any element of a Web page that is clicked counts as a _____ to a server. Answers: a. loop b. splash c. hit d. pop Response Feedback:

Rationale: Feedback: Any element of a Web page (including text, graphics, and interactive items) that is clicked counts as a hit to a server. See 8-6b: Web Marketing.

Question 11

1 out of 1 points

BuyStore Inc., an online retail store, sells all its products exclusively through its Web site, buystore.com, and is also available as an application on mobiles. BuyStore is an example of a _____. Answers: a. brick-and-mortar advertisement b. physical storefront c. pure-play company d. third-party broker Response Rationale: Feedback: Feedback: Companies that rely exclusively on the Web to distribute their products are referred to as pure-play companies. See 8-2a: Business-to-Consumer E-Commerce.

Question 12

1 out of 1 points

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce. Answers: a. third-party marketplaces b. seller-side marketplaces c. buyer-side marketplaces d. trading partner marketplaces Response Rationale: Feedback: Feedback: By participating in buyer-side marketplaces, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce. See 8-4a: Major Models of B2B E-Commerce.

Question 13

1 out of 1 points

Companies exclusively using business-to-consumer (B2C) applications _____. https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Answers: a. rely on physical storefronts for customer interactions b. involve selling products and services to private employees c. approach customers through third-party agents d. sell directly to consumers Response Rationale: Feedback: Feedback: Business-to-consumer (B2C) companies—such as Amazon, Barnesandnoble.com, and Onsale.com—sell directly to consumers. See 8-2a: Business-to-Consumer E-Commerce.

Question 14

1 out of 1 points

Companies that provide click-and-brick e-commerce struggle to incorporate online interaction. Answers: True False Response Rationale: Feedback: Feedback: Companies that provide click-and-brick e-commerce capitalize on the advantages of online interaction with their customers yet retain the benefits of having a physical store location. See 8-1b: E-Commerce vs. Traditional Commerce.

Question 15

1 out of 1 points

Companies using _____ e-commerce applications for purchase orders, invoices, and other operations report millions of dollars in savings by increasing transaction speed, reducing errors, and eliminating manual tasks. Answers: a. consumer-to-business (C2B) b. business-to-business (B2B) c. consumer-to-consumer (C2C) d. business-to-consumer (B2C) Response Rationale: Feedback: Feedback: Companies using business-to-business (B2B) e-commerce applications for purchase orders, invoices, inventory status, shipping logistics, business contracts, and other operations report millions of dollars in savings by increasing transaction speed, reducing errors, and eliminating manual tasks. See 8-2b: Business-to-Business ECommerce.

Question 16

1 out of 1 points

Crisis response is categorized as a _____ application. Answers: a. government-to-government (G2G) b. government-to-citizen (G2C) c. government-to-business (G2B) d. government-to-employee (G2E) Response Rationale: Feedback: https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Feedback: Crisis response is an example of a government-to-government (G2G) egovernment application. See 8-2e: Government and Nonbusiness E-commerce.

Question 17

1 out of 1 points

E-business includes transactions that generate demand for goods and services. Answers: True False Response Rationale: Feedback: Feedback: E-business includes not only transactions that center on buying and selling goods and services to generate revenue but also transactions that generate demand for goods and services, offer sales support and customer service, and facilitate communication between business partners. See 8-1: Defining E-Commerce.

Question 18

1 out of 1 points

E-business is part of e-commerce. Answers: True False Response Feedback:

Rationale: Feedback: E-commerce is part of e-business. However, the two terms are often used interchangeably. See 8-1: Defining E-Commerce.

Question 19

1 out of 1 points

E-commerce activities that take place within an organization’s network are part of the _____ ecommerce model. Answers: a. antibusiness b. nonbusiness c. agribusiness d. intrabusiness Response Rationale: Feedback: Feedback: Organizational (intrabusiness) e-commerce involves e-commerce activities that take place inside an organization, typically via the organization’s intranet. See 82f: Organizational or Intrabusiness E-commerce.

Question 20

1 out of 1 points

E-commerce fulfills the product information activity using _____. Answers: a. flyers b. Web sites c. faxes d. phone calls https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Response Feedback:

Rationale: Feedback: E-commerce fulfills the product information activity using Web sites and online catalogs. See 8-1a: The Value Chain and E-Commerce.

Question 21

1 out of 1 points

E-commerce provides product acknowledgements through phone calls and faxes. Answers: True False Response Rationale: Feedback: Feedback: E-commerce provides product acknowledgements through e-mail, Web sites, and electronic data interchange (EDI). See 8-1a: The Value Chain and ECommerce.

Question 22

1 out of 1 points

E-training for government officials is categorized as a _____ application. Answers: a. government-to-business (G2B) b. government-to-employee (G2E) c. government-to-government (G2G) d. government-to-citizen (G2C) Response Rationale: Feedback: Feedback: E-training for government officials is an example of a government-toemployee (G2E) application. See 8-2e: Government and Nonbusiness E-commerce.

Question 23

1 out of 1 points

Government and nonbusiness organizations are refrained from using e-commerce applications. Answers: True False Response Rationale: Feedback: Feedback: Many government and other nonbusiness organizations use e-commerce applications, including the Department of Defense, the Internal Revenue Service, and the Department of the Treasury. See 8-2e: Government and Nonbusiness Ecommerce.

Question 24

1 out of 1 points

Identify a marketplace model that generates revenue from the fees charged for matching buyers and sellers. Answers: a. Third-party exchange marketplace b. Trader-side marketplace c. Seller-side marketplace d. Buyer-side marketplace https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Response Rationale: Feedback: Feedback: The third-party exchange market-place model is not controlled by sellers or buyers. Instead, it is controlled by a third party, and the marketplace generates revenue from the fees charged for matching buyers and sellers. See 8-4a: Major Models of B2B E-Commerce.

Question 25

1 out of 1 points

Identify a similarity between e-commerce and traditional commerce. Answers: a. The manner in which products are sold is the same. b. The goal of selling products to generate profit is the same. c. The presence of a physical store is necessary in both the cases. d. The mode of service to consumers is the same. Response Rationale: Feedback: Feedback: Although the goal of e-commerce and traditional commerce is the same— selling products and services to generate profit—they do it quite differently. See 8-1b: E-Commerce vs. Traditional Commerce.

Question 26

0 out of 1 points

Identify a true statement about cookies. Answers: a. A cookie is a Web information that users save on the hard drive for later use. b. A cookie is a list of sites visited by a user in a day or last few days. c. A cookie is a list of sites that users bookmark on a browser for reference. d.

A cookie is the information a Web site stores on a user’s hard drive so it can be used for a later visit. Response Rationale: Feedback: Feedback: Cookie is an information a Web site stores on the user’s hard drive so it can be used for a later visit, such as for greeting a visitor by name. See 8-6b: Web Marketing.

Question 27

0 out of 1 points

Identify a true statement about in-game mobile marketing. Answers: a.

This strategy forces a gamer to click on search engine ads in order to go to the next level of the game. b.

This strategy forces a gamer to share his/her location and display business ads relative to the location. c.

This strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens. d. https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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This strategy uses mobile games where the characters in the game promote products for companies. Response Rationale: Feedback: Feedback: In-game mobile marketing uses a strategy where mobile ads appear within popular mobile games and take several forms that appear between loading screens. See 8-6c: Mobile Marketing.

Question 28

0 out of 1 points

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers. Answers: a. Page title b. E-procurement c. Trading partner agreement d. Third-party exchange Response Rationale: Feedback: Feedback: The main objectives of e-procurement are to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases. See 8-4a: Major Models of B2B E-Commerce.

Question 29

0 out of 1 points

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties. Answers: a. Advertising model b. Merchant model c. Brokerage model d. Infomediary model Response Rationale: Feedback: Feedback: Using the brokerage model brings sellers and buyers together on the Web and collects commissions on transactions between these parties. The best example of this model is an online auction site, such as eBay (www.ebay.com), DealDash (www.dealdash.com), or QuiBids (www.quibids.com). See 8-1d: E-Commerce Business Models.

Question 30

0 out of 1 points

In Web marketing, identify the technology in which information is sent to users based on their previous inquiries, interests, or specifications. Answers: a. Push technology b. Queue technology c. Stack technology d. Pull technology https://myclassroom.cput.ac.za/webapps/assessment/review/review.jsp?attempt id= 2054397 1&course id= 56868 1&content id= 768684 1&return content=

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Review Test Submission: Chapter 8 Review – 2018_0_...

Response Rationale: Feedback: Feedback: Push technology is the opposite of pull technology, in which users search the Web to find (pull) information. With push technology, information is sent to users based on their previous inquiries, interests, or specifications. See 8-6b: Web Marketing.

Question 31

0 out of 1 points

In a third-party exchange marketplace, the sale of medical products is an example of a(n) _____. Answers: a. asymmetrical market b. vertical market c. horizontal market d. symmetrical market Response Rationale: Feedback: Feedback: The utilities industry, the beef and dairy industries, and the sale of medical products are examples of vertical markets. See 8-4a: Major Models of B2B ECommerce.

Question 32

0 out of 1 points

In a value chain, service involves _____. Answers: a. tasks associated with receiving, storing, and disseminating incoming goods b. activities to support customers after the sale of products c. processing raw materials into finished goods d. identifying customer needs and generating sales Response Feedback:

Rationale: Feedback: Service involves activities to support customers after the sale of products and services. See 8-1a: The Value Chain and E-Commerce.

Question 33

0 out of 1 points

In the _____, an organization uses e-commerce sites to sell digital products and services. Answers: a. mixed model b. subscription model c. infomediary model d. brokerage model Response Rationale: Feedback: Feedback: Us...