J. Junaid Jamshed - Case study by students on contingency approach to change management PDF

Preview

Summary

Case study by students on contingency approach to change management...

Description

The Contingency Approach to Change Management (implication)

J.

Junaid Jamshed

Introduction of the company: It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was, and still is, a shopping hub for those who seek to buy the latest in fashion. Initially, only men's wear was available at the store, but later on clothing for women, children, teens, as well as formal wear including groom's wear was also added to the product list as expansion continued.

Mission: To continuously be innovative with designs that provide perfect fit and to follow by the quality, simplicity and authenticity designs

J. CORE VALUE: The distinct core values of Junaid Jamshed define the company, its products and its customers; whether internal or external. Junaid Jamshed identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. Dying crafts from centuries past like Gota and block print are being revived at Junaid Jamshed to present a glorious local heritage to the world in an aesthetic package. Quality is never compromised upon whether in a fabric, its cut or its stitching. In fact, attention is paid to the finer details such as nickel free buttons are used on all Kurtas as nickel is not environmentally friendly. Similarly, all Sherwin's are handmade to achieve finesse. Imported thread of a finer quality and strength is used in all products which ensures no puckering or tearing at the stitch. Innovation is unbridled with the introduction of new products; abayas and

fragrances in the Pakistani market being a case in point. Finally, Junaid Jamshed believes in unflinching integrity towards satisfying its customer.

Products review: The product line which Junaid Jamshed is offering includes Kurtas, un-stitched lawn, groom wear, Naay Rang, kids wear, shoes bags, perfumes, abayas and formal wear. Along with that JJ is also handling a Travel agency with the name of Junaid Jamshed Pvt. Ltd. Right now, the two products of Junaid Jamshed which are Kurtas and groom wear have got high market share.

Strategies:  New Outlook, New Outlet Strategy: In 2011, we took another bold initiative and gave a new look to all our outlets as part of our ‘New Outlook, New Outlet' strategy. This broke the monotonous theme of our outlets by making them more modern and different from others.

 Corporate Philosophy The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan with a blend of modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially Qameez Shalwar and made them contemporary with the latest elaborations available. The experimentation with this rare combination resulted in an increased interest of people toward modified Eastern ensembles, which will always be in vogue.

 Management Team Marketing and Sales Team is comprised of experienced professionals who have indepth knowledge of the market they are operating in. They are also well-informed of their surroundings and are continuously thriving to maintain the brand’s market leader position by working in collaboration with other departments. Finance All the finance-related decisions are taken by the Finance Team whose responsibility is to make sure the company’s financial statements are in order and transparent. Also, we believe in noninterest based financing and comply with all Shariah rules to ensure our money is riba free.

 Marketing Strategies: When it comes to marketing strategies; J. Company has focused on every aspect related to marketing. It’s true that what if the product or brand is great but satisfying customer is not too easy. This company came with a simple philosophy i.e. "The greatest good for the greatest number of people". This

shows that how they are more concerned about satisfying customer needs. Relating to the book “there is no better advertisement than a satisfied customer and nothing worse than a dissatisfied one”. When it comes to advertisement and market relationship, this company has emphasized in producing quality clothes that all the main shareholder in the exchange market started investing it them and all most every famous celebrity of music and sports started wearing their brand. It’s just because of their brand quality related to book as it is marketer’s major positioning tools. It has direct impact on companies’ performance that’s why from last few years J. company has been adjudged as the “brand of the year”.

Business Analysis: The business attractiveness of the proposal should also be evaluated along with the evaluation of customer needs and wants. It involves the review of the sales, costs and profit projections for a new product to find out whether it satisfy the company's objectives and to find out that how much profit it would gain because if the analysis would show that the product would not generate any profit then it should be stopped at this step . It took about 2 to three years for Junaid Jamshed to get a good market share with regards to the groom wear so the same would be expected for the bridal wear as the competition is high in the market as every brand is trying to attain maximum customer loyalty.

SWOT analysis of J. Junaid Jamshed Strengths:      

Junaid Jamshed is giving value and satisfaction to the customers through good quality outfits and at comparatively low prices than the competitors. All the designs of Junaid Jamshed are completely on eastern fashion. JJ’s outlets are located at those locations which are easily accessible to everyone. People adore Junaid Jamshed also because of his popularity as a pop singer in the 1990’s. Junaid Jamshed has established largest number of outlets in Pakistan. Another strength is that the combinations and matchings of the groom wear and the bridal wear would be easy for the customers.

Weaknesses:   

Their promotion in the market is comparatively less than other brands. They are not offering any kind of photo shoots for the promotion of their designs. They are not arranging any kind of fashion shows.

Opportunities:  

People of Pakistan prefer eastern clothes and the major focus of the designer of JJ is on giving eastern touch to the outfits. They have also opened some of their franchises in London too and that would be a good opportunity for them to penetrate in international market.

Threats:  

The major threat for Junaid Jamshed is its competitors like Deepak Parwani, Maria B. All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people.

Conclusion Junaid Jamshed is at the stage of maturity because it has received the acceptance of customers in its early period when Junaid Jamshed came into market but now many other designers have also joined the market with fresh ideas and there is going a tough competition between the designers. Due to this the sales have lower down and so as the profit. Junaid Jamshed has to spend a lot for making more promotions in order to survive through this tough competition. These promotional expenses have lowered down the net profits of the company also.

Learning outcome: In this case study we learned:  How company’s management work  How challenges are tackled within organizations  How to utilize their strengths and weaknesses in an efficient way  How challenges and issues are categorized and then resolved....