Jan 2019 N1589 - Past paper PDF

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N1589

THE UNIVERSITY OF SUSSEX BSc SECOND YEAR EXAMINATION

Introduction to Entrepreneurship Assessment Period: January 2019 (A1)

DO NOT TURN OVER UNTIL INSTRUCTED TO BY THE LEAD INVIGILATOR Candidates must attempt all questions Duration: 2 hours OPEN EXAM Candidates should bring their annotated paper copies of the case study; ‘Women entrepreneurship and challenges in India: The case of Avika’. Students are not permitted to bring any other materials. At the end of the examination the question paper and any answer books/answer sheets, used or unused, will be collected from you before you leave the examination room.

N1589

Introduction to Entrepreneurship

1.

What are the reasons why people become entrepreneurs? What were Malavika Sharma’s motivations for starting Avika? Critically evaluate the distinction between pull and push theory of entrepreneurial motivations. [20 marks]

2.

Malavika states that she is an accidental social entrepreneur. Critically evaluate the usefulness of trait theory in predicting who will become an entrepreneur. Discuss the role of social process and environmental factors on entrepreneurs. [20 marks]

3.

In the process of creating Avika, did Malavika follow an effectual or causal process? Critically discuss the five principles associated with effectual thinking in relation to Malavika and Avika? [20 marks]

4.

In what ways have the contexts, rural setting and social-cultural norms, influenced the venture development process and Malavika’s life as an entrepreneur? Were these challenges specific to a venture led by women and run for women? [20 marks]

5.

Avika was formed as a social enterprise. Identify some of the characteristics of Avika in relation to social enterprises. Compare and contrast social and commercial enterprises in terms of mission/purpose, beneficiaries, performance measurement, and triple bottom-line values. [20 marks]

END OF PAPER

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