Jetblue - Lecture notes 2 PDF

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Running head:JETBLUE STRATEGY

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JetBlue Business Strategy By Name: Institution:

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JETBLUE STRATEGY Q1 Three concepts are central to the effectiveness of the strategy: the proposal for money, the plan for the benefit, and the plan of citizens (Douglas, 2011). To thrive and accomplish a sustainable strategy, a company must build a business model that draws customers, create a business model that allows the company to make money from the bid, and inspire the people that work with it or for the company to execute the strategy in the form of the blue ocean strategy. It is this alignment in the influence of differentiation and low cost that guarantees a successful blue ocean strategy that has sustainability. In my finding, JB failed to sustain the blue ocean strategy because it was unable to align both the cost of leadership and the inherent trade-off in combing differentiation (Rothaermel, 2019). Q2 In my view, the best strategy that would be suitable for JB is Bowman’s Strategic Clock. This campaign approach examines strategies for strategic positioning (Douglas, 2011). This aims to show that a company, industry or brand has several options through which a product can be priced depending on its value and price perceived. The airlines offer high airline fares. They will effectively expand their company using this approach. JetBlue will offer the lowest airline fares and make the most of other carriers. Also, JB innovation and investment arm to the Silicon Valley to foster incorporate disruptive technology into their airline will be more appropriate. JetBlue could use technology to improve customer relations and track equipment; they can invest in fusionRM’s data layer (Douglas, 2011) to study how the pricing method can be disruptive and thus improve ticketing.

JETBLUE STRATEGY The carrier anticipates that the operating cost (not including fuel costs) will be lowered by these cost control measures. In fact, it can greatly boost the airline's operating efficiency on aircraft that are much more fuel efficient. The low cost benefit and reduced unit costs mean that JetBlue is expected to deliver leading industry profits even in the future.

JETBLUE STRATEGY

Reference Douglas, E.J. (2011). The Pricing And Competitive Strategies Of U.S. Airlines. Journal of Applied Business Research (JABR), 5(2), p.23. Rothaermel, F.T. (2019). Strategic management. New York, New York: McgrawHill Education....