Title | John Lewis Health |
---|---|
Author | Anonymous User |
Course | Business to Business and Relationship Marketing |
Institution | Queen Mary University of London |
Pages | 2 |
File Size | 63.5 KB |
File Type | |
Total Downloads | 69 |
Total Views | 138 |
health and shit...
John Lewis Health
How the app can increase sales Actual - This app can help John Lewis increase sales, as figures (as of 2018) show that 42 per cent of online consumers shop on mobile than desktop. As of previous years, the amount of people shopping on mobile was considerably lower. Tthis shows that if John Lewis is able to make an app (like John Lewis Health) that can attract more customers to shop on this app, then it can potentially increase their sales revenue and make them a more profitable business. This is because, as technology evolves, shoppers find it much more convenient to use their mobile to do certain things that they can do on a desktop. With this app, we think that by the end of 2019, we can increase the amount of people that use mobile to at least 50 percent and therefore increase John Lewis’ sales revenue. Edited - This app can help John Lewis increase sales as figures (as of 2018) show that 42 percent of online consumers shop on mobile phones rather than desktops. In previous years, the amount of people shopping on their mobile phones was considerable lower. This shows that if John Lewis is able to make an app (like John Lewis Health), they'll expand their online market. This can potentially increase their sales revenue. As technology evolves, shoppers find it much more convenient to use mobile apps.
References https://www.google.co.uk/search?rlz=1C1GCEA_enGB839GB839&ei=X11XPytM_q61fAPx8CroA8&q=different+devices+that+people+use+to+shop+online &oq=different+devices+that+people+use+to+shop+online&gs_l=psyab.3...10406.22118..22254...0.0..0.122.3446.45j3......0....1..gwswiz.......0i71j0i67j0i131j0j0i22i30j33i22i29i30.7MTJTV4rU_M https://www.dotcomweavers.com/preferred-device-online-shopping/ https://www.marketingweek.com/2018/10/23/john-lewis-smartphone-shoppingovertakes-other-channels-for-first-time/
https://www.johnlewispartnership.co.uk/content/dam/cws/pdfs/media/howwe-shop-live-look-2018.pdf...