Journal SPT 360 - Research sources and survey PDF

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Research sources and survey...

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Anthony L. Soly SPT-360 3-1 Journal July 18, 2020

The first source I have located is research on market dynamics amongst Nike, Adidas, Puma, Etc. I chose this article because it talks about growth amongst the competitors, the target markets and market drivers and restraints. The article can be found at this link https://www.globenewswire.com/news-release/2020/05/06/2028394/0/en/Athletic-FootwearMarket-2020-2026-In-Depth-Research-on-Market-Dynamics-Emerging-Growth-Factors-withProminent-Key-Players-Nike-Adidas-AG-SKECHERS-USA-ASICS-Corporation-PUMA-SEVF-.html The second source I have chosen looks at the target markets of Nike, Adidas and Puma specifically, and it looks at the branding and marketing tactics for each company. The article can be found at https://thesocialgrabber.com/target-markets-of-adidas-nike-and-puma/ Next I would look at statista.com as they not only have statistical information that is compiled for Puma but also all the competitors, this would allow me to compare and contrast what each company is doing and the effect it has overall. The link is here https://www.statista.com/topics/1360/puma/ I have chosen five research questions which I felt was difficult, I feel that five just begins to scratch the surface of market research and there are so many more that can be added to drill down. I chose to ask specifically about the name puma, buying habits, and also brand awareness with these questions I hope to see where and how puma fits into the respondents thought process. Here is the link to my Survey https://www.surveymonkey.com/r/W9PV5GJ...