Kmaster Electronics (Student) PDF

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BUSM 1115 KMASTER–Fr anchi si ng

Kas hi fKmas t erhasbui l tas ol i dsmal l busi nes si nr epai r i ngs mar t phonesandt abl et s .Nowhe' s det ec t i nganewbusi nessoppor t uni t yi nr epai r i ngMi niPer s onal Pr oj ect or s( MPP) .MPPs el l si n st or esoronl i nef orar ound$100-$350.Ont hes ur f ac e,t hat ' sgoodnews .I nr eal i t y ,t hough,i t hasbr oughtKmas t ert oacr oss r oadsf ami l i art omanygr owi ngc ompani es:cany oumov ei nt oa newl i neofbus i nesswhi l emai nt ai ni ngt hecor es er vi c et hatmadey ousuc ces s f ul i nt hefir st pl ace ?Kmas t eri sdi s cov er i ngt her ei snoeas yans wert ot hatques t i on.

Kas hi fKmast erhasl ear nedmanybusi nessl essonssi ncehes t ar t edhi ssmar t phoner epai r company ,Kmast erEl ect r oni cs ,i n2008.Amongt hemosti mpor t ant :f oc usmat t er s .I t ' shi sf oc us onst ay i ngupt odat ewi t ht hel at estpr oduc t sandt echnol ogi esac r osst hes pect r um ofAndr oi d smar t phonesandt abl et s( L G,Samsung,andHuawei )br andst hatbr i ngscust omer st ohi ss t or ei n Mi ss i s sauga,Ont .Andi t ' shi sf ocusonf ast ,r el i abl es er vi c et hatk eepst hem comi ngback .Ear l i er t hi syear ,howev er ,Kmast ernot i cedasmal lt r endt hatmadehi m wonderi fanewbusi nes s oppor t uni t ywasathand:Peopl ewer est ar t i ngt ocal l andas ki fhecoul dr epai rMPP’ s .Kmas t er pol i t el yt ol dt hec al l er st hat ,no,hecoul dn' tdot her epai r s .Butev enashepass edupt hewor k,he coul dn' thel pbutwonderi fhes houl dt r yt obr oadenhi sf ocusandwi nnewbusi nes s.Thepr obl em was ,coul dhest ar twor ki ngonpr oj ect or sandst i l l mai nt ai nhi sr eput at i onf ors er v i ceand ex per t i s ei nt heev ol v i ngs mar t phonemar ket ? Unl i kesmar t phoneandt abl et s ,MPP’ sar eus ual l y muc hl oweri ncos tandhasnumer ousmanuf act ur er sc ompet i ngi nt hes amemar ket .

Kmast erf oundedhi sc ompanyi n2008whenhewasanengi neer i ngst udent .Smar t phonesand t abl et ss uchast hei PhoneandAndr oi dphoneswer ej ustbegi nni ngt obec omepopul ar ,and Kmast ernot i c edt hatr et ai l er sandr es el l er s,whi l ehappyt os el lt hepr oduc t s,wer enotpar t i cul ar l y i nt er es t edi nhandl i ngr epai r s,es peci al l yt heAndr oi dmodel s .Appl est or esdonotr epai ri Phone butwi l lr epl aceanydamagedi Phone/ i Padwi t hr ef ur bi shedonesatal owcost .Kmas t ers awan openi ng,andsetoutt of ami l i ar i z ehi ms el fwi t hawi dev ar i et yofAndr oi dsmar t phones/ t abl et s,and t henbui l dupanet wor kofs uppl i er sf orever yc oncei vabl epar tt hatmayneedr epai r s .

Soon,Kmas t er ' sbusi nesswasgr owi ng,l ar gel ybywor dofmout h.Ref er r al swer ec r uc i ali nhi s busi ness ,becausef ewpeopl et houghtaboutsmar t phoner epai r sunt i l t hemomentt heyneeded t hem.Of t en,acus t omerwoul dbr i ngt hedamageddevi cet oal ocal Bel l ,T el usorRoger sst or e, onl yt obet ol dt hat ,unl i k eot hermer c handi s e,t hedevi cewoul dnotbet ak enback .Wor se,unl ess ex pensi v edamagei nsur anc ehadbeenpur chas ed,t hecus t omerhadnochoi cebutt opayf ora newuni t .Somec ust omer s ,unhappywi t ht hi spol i cy ,woul ds t ar tcal l i ngt hei rnet wor kofc ont ac t s f orar epai r s er vi cer ef er r al .Ot her swentonl i net ofindal ocal r epai rs hop.I nt heTor ont oar ea, manyoft hem cameacr ossKmas t er ' swebs i t eandcont ac t edhi m.

Ov ert i me,Kmast eral sost ar t edwi nni ngs er vi cec ont r act sf r om t el c oandmaj orc ompani es , l eadi ngt oal ev elofgr owt ht hathadhi mc onsi der i ngf r anchi si nghi sbr and.

Nowhewass t ar t i ngt osi z eupanewl i neofbusi nessi nMPP.Uns ur eofwhatt odo,Kmas t er cont act edaf r i endwhowor k edi nt hecus t omer ser vi cedepar t mentofal ar gemul t i nat i onal .I n t hei rconv er s at i on,Kmast err emar k edt hat ,ast heownerofas mal l busi ness ,i twast empt i ngt o say" y es"t oev er yr eques tf orser vi c e.

BUSM 1115 1)Whatbenefit s/dr awbacksar et her ewi t hpur s ui ngt heMi ni Pr oj ect orbusi ness ?

2)Whatst epss houl dKashi fmak eashepr epar est ot ur nhi scompanyi nt oaf r anc hi sebusi ness ? Thi nkoft hi ngsy ouwoul dex pect/wanti fy ouwer epur chasi ngaf r anc hi s ef r om hi m.

3)Whatwoul dy oudoi nKas hi f ’ ss i t uat i on?

BUSM 1115...