Lecture 3 - Rationalization in Contemporary Organizations PDF

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Rationalization in Contemporary Organizations...

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Examples of rationalization – Mc donalization, Cost cutting models such as value engineering which is getting rid of the item that don’t think are necessary, Ford makes vehicles affordable to the average person, if we drive the same cars as everyone else then it seems odd, today we need something more imaginable different creative and expression. Factors making a huge impact on organizations we live in today    

heritage – role of the women in the work place Social – Technology – More globalised powerful connective world is developing Ecomically – Challenged is this country – produce mass the sort of world where you going to go else where to produce a product such as China where its cheaper than making it here in England for costly higher. Rationalization – Formed in a time of stable environments peoples needs where changing, wanted people to feel part of something, The contemporary world of customers and employees are changing, where in a post bureaucratic world, where people are trying to get rid of rules. Traditional bureaucracy – rigid, fixed rules and structures, time goes market becomes more pragmatic more options are available people have there own niche lots of options, can’t just have one thing there are different customer interests. There’s a rise of Japanese management the emphasis on shop floor knowledge creating quality circles , groups of people coming together to share interests on processes. Got the people doing the job themselves. To share interests on the process. Got the people doing the job themselves. Flexible innovation emphasis and massive influence on England. We don’t want mass production we want more innovative ways of working. Efficiency and control in the fast food restaurants, service encounter is often prescribed to customers, more management work pre planed and controlled “the extension of rationalized techniques from taylor and webber onwards”

Aspects of Mcdonalization Efficiency Predictability – predicable standardized settings, standard product range – cheeseburgers – Model T car in Black Standard Employee behavior McDonalds work in a predicable manor, service is taken from the principals. Machines replace people, decisions run by machines.

Control in a fast food restaurant – all pre planned – pre packaged – the machines will tell the employee the exact way to do something , how long burgers should be cooked etc Some sort of layout – multiplexed cinemas , same things are in the same place. Room layout all marked out, scientifically identical floor layouts THEME “The Iron Cage of Mcfdonalidaztion” Self service checkout machines at supermarkets – the machines tell us what to do Assembly line for calls – collection of data, meeting targets making sure customer service is right to script. More flexibility – more innovation – but more logged directions. Contemporary trends away from randionalization towards flexibility – Post fordism, post bureaucracy Contemporary trends towards intensified rationalization – Mcdonalization...