Lecture Notes PDF

Title Lecture Notes
Author Amanda Zager
Course Sports Management
Institution Miami University
Pages 24
File Size 149.7 KB
File Type PDF
Total Downloads 106
Total Views 129

Summary

These are the lecture notes for the first two quizzes that will help you get an A...


Description

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Sports - forms of play that are organized around some type of competition ○ Competitive activity with play element - fun Sport - a collective noun that includes all sporting activities, not just those that we can place on a list ○ Not just those that are competitive Walter O’Malley ○ Letter from him who was the president chief stockholder of the brooklyn dodgers ○ 1957 letter to Ohio U ○ Asking what sort of training programs existed within higher education for people to oversee these type of activity centers: jr athletic leagues, marinas ○ Ohio U first ever sport management program Product Type Model ○ Based on the types of products sold or promoted by the businesses or organizations within them ○ Sport performance segment: sport performance as a participation or spectatorial product ■ the athletes/one’s performing the sport ○ Sport production segment: products used to enhance quality of performance ■ equipment companies/apparel companies/trainers/facilities ○ Sport Promotion Segment: products offered as tools to promote the sport ■ Merchandising ■ Sponsorship ■ Media ■ Endorsements Economic Impact Model ○ Based on three primary sectors within the sport industry in order to enable economic analysis of the economic activity associated with the sport ○ Sport Entertainment and recreation ■ Such as events, teams, and individual participants, sports and related recreational activities, and associated spending ■ Main bulk of things - san diego chargers ○ Sport products such as design, testing, manufacturing, and distribution of equipment, clothing, and instruments. ■ Designing new tennis rackets and golf clubs ■ Physical items we use to play sports with and enhance them ○ Sport support organizations such as leagues, law firms, and marketing organizations ■ Organize and situate sport Sport Activity Model ○ Sees the production of sport as the primary sector within the industry and locates all other subsectors around it. ○ Sport producing sector - includes teams, athletic departments, fitness clubs, athletes, coaches, and instructors ○ Supporting subsectors - include things like facilities, equipment, media,

management and marketing firms, state governing bodies, and athletic associations ■ Groups that we don’t necessarily need to have sport, but with them they improve the sports that are occuring

Unique Aspects of Sports Management ● Sport Marketing ○ A unique product in that the outcome of the event is unknown and consumers routinely incorporate sport into their personal identity ● Sport Enterprise & Financial Structures ○ Major sport companies and events often rely on extraneous sources such as television rights, concessions, parking, sponsorships, and merchandise ■ Major private and professional sporting events ● Sport Industry Career Paths ○ Industry is very insular ○ People who start out in industries other in sport and try to get into it, find that it’s very difficult and if not impossible to find a job in the sport industry ○ If you want a job in sports management its important to start early ● Sport as Social Institution ○ Sport brings people together in ways that can reify or subvert social discourse. ○ Play into our social norms ● Managerial Leadership Skills ○ Necessary for performing organization management tasks ● Critical Thinking Skills ○ Needed to make sound decisions about serious issues ● Critical Thinking ○ The awareness of a set of interrelated critical questions ○ The ability to ask and answer critical questions at appropriate times ○ The desire to use those questions and accept their results as a guide to behavior ○ What are the reasons? ○ What words and phrases are ambiguous? Developing a Professional Perspective ● Employment in Sport Management Industry ○ Hard to start off as a manager ○ Several steps to get to those positions ○ Not all high level paying positions ○ Aware that there is such a high demand for jobs, wages are often depressed, competition for jobs is high ● Professional Prep for Sport Industry

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Good general education Major courses in sport management teach us special outlooks on career path Extracurricular activities give us experiences and access to connections in sport industry ○ Gain experience through employment ○ Field experiences ○ Graduate level education Professional Attitude ○ Ethical decision making ○ Critical thinking skills ○ Professional image ○ Work transition and adjustment Gathering Occupational Information ○ Nature of the work ○ Work setting and conditions ○ Educational and personal qualifications required ○ Earnings ○ Employment outlook and competition Entering Sport Industry ○ SLAM INternship resources page ○ Career fairs ○ Team, league, conference, or organization web pages ○ Job board postings Common Law Standard for Internship Requirements ○ Must be similar to training ○ For the benefit of the intern ○ Intern cannot displace regular employees, they must work under existing staff ○ Employer cannot derive an immediate advantage from the activities of the intern ○ Intern is not entitled to a job, or compensation Employment without a contract ○ 1- the proposed employers right to control or dictate the activities of the proposed employee ■ Some control of employer over the employee ○ 2-the proposed employer’s right to discipline or fire the proposed employee ○ 3-the payment of “wages” and the extent to which the proposed employee is dependent on those wages ○ 4- whether the task performed was an integral part of the proposed employer’s business Employment at Will Doctrine ○ Defined ■ Either the employer or the employee may terminate the employment relationship at any time for any reasons ■ Exceptions: ■ 1) Workers with valid employment contracts









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2) Certain classes are protected by federal statue, meaning they cannot be fired because they are in that class ● Race, color, national origin, sex, religion, age, disability 3) Some federal and state laws have public policy exemptions

■ Harassment ○ Employment Law ■ Becomes unlawful when enduring harassment becomes a condition of continued employment or the conduct creates a work environment that could be reasonably described as being intimidating or hostile ○ Legislation ■ Legislated at the state level → Ohio anti discrimination statues ■ Legislated at the federal level → Civil Rights Act Sexual Harassment ○ Unwanted sexual advance, based on sex, affect terms or conditions of employment, employer known or should have known about it and failed to take action ○ Types: quid pro quo and hostile work environment ○ Constructive dismissal: when an employee resigns as a result of their employer creating a hostile work environment Employee Protections ○ Several federal laws regulate the employer/employee relationship to ensure workplace safety and fair treatment of employees ■ Limitations: often apply only apply to businesses with a lot of employees ■ Employees might fear retribution for reporting violations Occupational Safety and Health Act ○ Mandate specific safety standards employers must meet Fair Labor Standards Act ○ Establishes a federal minimum wage ○ Sets overtime at 40 hours/week ○ Prohibits child labor ○ Creates guidelines for employment status Civil Rights Act ○ Protects people from employment discrimination based on age, race, color, sex, religion, national origin ○ Job decisions must be based on job related qualifications Age Discrimination in Employment ○ Prohibits employment discrimination for people older than 40 ○ Applies to decisions hiring, firing, and giving promotions Americans with Disabilities Act ○ Prohibits employment discrimination for people with disabilities ○ Title 1 applies to all employers with 15 or more employees ○ Must provide reasonable accomodations















Sport Sociology ○ The study of relationships, social interactions, and culture as they are related to the institutions, organizations, and subcultures within sport ○ Examines social, political, and economic activity ○ What could we do better about this? What is wrong with sport? How can we find inequality/potential issues with sport and make them better for all people? Benefits of sport ○ Socialization ■ Process by which people learn and develop through social interaction ○ Unification ■ Sport brings people together and offers a source of identity Problems with sport ○ Sexism ■ Sport if often considered a male preserve and industry often caters to male experiences at the expense of women ○ Heterosexis/Homophobia ■ Sport often contributes to dominant narratives of heteronormativity ○ Racism ■ Sport often reinforces narratives of achievement being associated with skin color and denies opportunities for people of color to serve in leadership positions ○ Classism ■ Opportunities to consume or participate in the sport are often related to a person’s social class Sport Sociological Perspective ○ Philosophy ■ Imperfect community ■ Constantly working to achieve a more equitable and harmonious relationship with other human beings Seven characteristics of modern sport (Guttman, 1978) ○ Secularization - no longer a spiritual endeavor ○ Equality - level playing field ○ Specialization - training for specific roles ○ Rationalization - codified rules ○ Bureaucracy - system of governing bodies ○ Quantification - mathematical measurement ○ Records - track progress and achievement Industrial Revolution ○ Rise of modern capitalism in the late 18th - 19th century which saw a rise of new technologies and a significant increase in production capacity ○ New technologies - factory, railroads, steam power, telegraph Muscular Christianity ○ A movement in the United States during the late 19th century which promoted the virtue of physical wellness

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Factory owners promote wellness in order to keep their workers healthy Tom Brown’s School Days ■ book that promoted the idea of muscular christianity and we also see it with teddy roosevelt Teddy Roosevelt ○ Promoted physical activity as a necessary for developing “manliness” ○ 1905 summit at the White House with coaches and athletic directors from Harvard, Yale, and Princeton Yellow Journalism ○ Sport section of newspapers developed in early 20th centry to increase consumer demand Radio Broadcasting ○ 1921 Heavyweight fight between Jack Dempsey and George Carpenter Roone Arledge ○ Television producer who revolutionized sports broadcasting in the 1960s

The organization of modern sport ● Age of Organization ○ A period of time (1880s-1890s) during which companies began to organize and market sport to specific audiences ● Bicycle Craze ○ 1890-1895: Demand outstrips supply and the industry booms ○ 1895-1900: Supply outpaces demand and by 1901 the bicycle market has crashed ○ Three key changes to business strategy ■ Raised questions about how firms handle uncertainty in intense competition ■ Influence of the message convinced sport firms to promote other kinds of sport ■ Changed marketing strategy to focus on integrated advertising, sponsorship, and endorsements as a way to promote brand equity ○ Horizontal Integration ■ When a company adds new products or services to its organizational structure ■ Example: ESPN adding X-games ■ Adding more diversity ○ Vertical Integration ■ When a company expands forward or backward within an industry along a product or service value chain ■ Example: sport leagues creating independent television networks ○ Segmentation ■ Focus primarily on white male middle-class sports enthusiasts as the key to financial success

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Endorsement Advertising ■ Increasing use of experts and athletes to help sell sports products Competition and Cooperation ■ Military programs brought new revenue and improved product quality to the sporting goods industry following World War 1 ■ Rise of direct sales (elimination of retailers) Increased participation and spectatorship ■ World war 2 saw a decline in equipment production due to rationing ■ Gender and racial integration in the mid to late 20th century drastically increased access to sport Spalding and Bros ■ One of the first and most successful good firms ■ Diversification, vertical integration, and decentralized organization revolutionized the sporting goods industry ■ First modern sport business enterprise

Management Concepts and Practice in Sports Organizations ● Organization ○ Social entities that are goal-directed, are designed as deliberately structured and coordinated activity systems, and are linked to external environments ○ We judge organizations by their success ● Economies of sale ○ Savings through mass production ○ Example: buying javelins in bulk for wholesale prices rather than individually ● Economies of scope ○ Savings from maximizing resources currently used ● How Organizations Achieve goals ○ Obtain inputs ■ Includes material products and labor power as well as knowledge and expertise ○ Transformation ■ Putting the materials to work either through technology or through labor production ○ Outputs ■ Products sold to consumers, dividends for investors, or salaries for employees ■ Inputs + Transformation = Outputs ● Types of Organization ○ Public Organizations ■ Federal and state government agencies ■ Ex: Public Parks and REcreations ○ Nonprofit Organizations ■ Volunteer executives ■ Service for free trying to provide or good cost

■ Examples: USOC, Tony Hawk Foundation Commercial Organizations ■ For profit ■ Professional teams Organizational Environment ○ Environment ■ All elements outside the boundary of the organization that have the potential to affect all or part of the organization ■ Two categories ○ General ■ Economy ■ Technology ■ Politics ■ Social/Cultural ■ Demography ○ Specific ■ Specific to where we are and in certain organizations ■ Things like labor or environmental as in weather factors Environment and Stakeholders ○ Stakeholders ■ Individuals or groups that can affect or be affected by the organization or business ○ Primary stakeholders ■ Those who engage in economic exchange with an organization or business ● Ticket buyers, apparel buyers, investors ○ Secondary stakeholders ■ People who are affected by the actions or practices of the organization ● People who live outside stadium but never engage economically Organizational Effectiveness ○ The extent to which an organization’s goals are achieved ■ Traditional Approach ● Focuses on outputs ● Did we achieve our goals? ■ Competing values Approach ● Measures along two axis, from internal to external and from stability to flexibility ■ Stakeholder approach ● Acknowledge and consolidate different stakeholder values to evaluate effectiveness ■ Efficiency ● The achievement of an organization’s goals using minimum resources Organizational Structure ○













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The formal system of task and authority relationships that control how people coordinate their actions and use of resources to achieve organizational goals ○ Tells us who is doing what at what time ○ Certain responsibilities should a crisis arise Dimensions of Organizational Structure ○ Specialization ■ Vertical Complexity ● Number of levels between the highest and lowest levels within an organization ■ Horizontal Complexity ● The number of units across the organization ■ Spatial Complexity ● The number of geographical locations in which the organization operates ● Do we have offices in Chicago and New Orleans? ○ Formalization/Standardization ■ The number of written documents, policies, or procedures within an organization ○ Centralization ■ Where is decision making authority held? ■ Can be centralized in a single authority or decentralized across the organization Organizational design ○ Process by which leaders select and manage aspects of structure and culture Mintzberg ○ Studied organizational design by the nature of operations ○ Top Management ■ Leadership within organization ■ CEO, Athletic Directors ○ Middle Management ■ Those who work between top level of management and those who are directly involved with the production of goods and services ■ Vice Presidents of different categories, associate directors ○ Technical Core ■ Employees responsible for production of goods and services ■ Coaches, facility operators ○ Administrative Support Staff ■ Non-technical support function ■ Human resources ○ Technical support staff ■ Employees who provide technical and technological support ■ IT Services Mintzberg’s Proposed designs ○ Simple structure

■ Small organizations Machine bureaucracy ■ High specialization, standardization, and centralization (sporting goods) ○ Professional bureaucracy ■ Professionals in charge of services ○ Entrepreneurial ■ Minimal staff ○ Innovative ■ Climate of creativity is emphasized ■ Power resides with experts ○ Missionary ■ Designed around an organizational ideology ○ Political ■ Flexible, often temporarily created (e.g. Olympic bid) Strategy ○ Plan ■ A course of action or direction in which to move the organization from one point to another ○ Four steps in developing a plan ■ Identifying goals and missions of the organization ■ Determining the strategic objectives ■ Identifying resources needed to complete the strategy ■ Establish a timeline for implementation and identify milestones Organizational Culture ○ Set of shared values and norms that controls the organizational members interactions with each other and with people outside the organization Organizational Change ○ The process by which organizations move from their present state to some desired future state to increase their effectiveness Frameworks of Organizational Change ○ Organizational Life Cycle ■ Also called model of organizational growth ■ Entrepreneurial Stage ● Founder begins to implement their vision but crisis forms in a need for leadership ■ Collectivity stage ● Organization now develops clear goals lower level employees unable to make autonomous decisions resulting in need for delegation with control ■ Formalization ● Rules and procedures are developed but they quickly produce constraints or too much red tape ● May have overproduced the rules ■ Elaboration Stage ○













Collaboration across levels stabilizes the red tape and the company now must be aware of a need for revitalization to face changes in the environment Contextualist Approach ■ Content-What changed? ■ Context-Why did it change? ■ Process - How has change occured?

1/9 - Daily Objective left off Managing and Leading in Sports Organizations ● Management ○ Process of working with and through individuals and groups and other resources in order to accomplish organizational goals ● Specific Management Approach ○ Role of managers is to increase worker output ○ Reward results (i.e. commission) ● Human Relations Management Approach ○ Managers show concern for workers to increase employee job satisfaction ○ The more satisfied my workers are the more satisfied and productive they will be for the organization ○ Not very custom or centric, very focused on making sure workers are happy but can be overcorrection in comparison to the specific management approach ● Process Approach ○ Managing the organization as a whole entity ○ Currently five functions ■ Planning ● Where resources and people are going to be, what tasks are complete ■ Staffing ● Organized personnel in order to achieve goals ■ Organizing ● Logistical plan and at organizing phase moving people to places to perform functions ■ Directing ● What they are doing ■ Controlling and evaluating ● Make sure everything is going correctly ○ Decision making key at all levels ● Classification of Managers ○ Top level managers ■ Small number ■ Most authority ■ Executive or senior level ● General manager or athletic...


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