Lugo\'s Template for Positive and Negative Letter PDF

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Professor Lugo's template for positive and negative letter....

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Lugo’s Positive or Negative Letter Template Use this template for your heading: 123 S. Main St., #25 Carson, CA 92747 August 25, 2020 Mr. First Last Title Company Address City, ST zip code Dear Mr. Last: Need 3 short paragraphs for both positive and negative letter. For Positive Letter--just start with the main idea for your positive letter. For example, I am so happy with the job you did for our festival! Then, in three short paragraphs, outline the reasons why you feel so positively about something or someone. Put white space between the paragraphs. Closing needs to be another re-statement of something positive. End the letter with a nice sentence and signature. For a Negative Letter—there are two different types of Negative Letters. Use    

Direct Strategy—If bad news: is not damaging may be overlooked is preferred by recipient requires firmness

Lugo’s Template for Positive and Negative letter—page 2

Write the Direct Strategy of the Negative letter using the following format: Bad News Reasons Pleasant Close Use Indirect Strategy--If bad news  is personally upsetting  may provoke hostile reaction  could threaten customer relationship  is unexpected  Write the Indirect Strategy of the Negative letter using the following format: Buffer Reasons Bad News Pleasant Close All letters, both positive and negative, must end with a pleasant closing sentence and a signature. For example, It’s been a pleasure working with you. Sincerely, Karen Check out Chapter 8 for Positive Letters and Chapter 9 for Negative Letters on MindTap for more help....