Lululemon Brand Equity Survey PDF

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Measuring Brand Equity - Lululemon The following survey intends to collect data regarding the brand equity of Lululemon. Please answer each question to the best of your ability. If you are unable to answer to a question due to lack of familiarity with the content of the question or lack of your preferred answer in the multiple choice answers, no worries, please just make a note on the side. Thank you for taking the time to complete this survey! I look forward to receiving your answers. ! 1. Have you heard of Lululemon?! a) Yes ! yes b) No! 2. What yoga apparel brands can you recall?!

not many, maybe 1 or 2 I can think of. 3. What is your personal opinion of Lululemon?"

Its nice Material, but slightly over-priced. 4. Do you have easy access to Lululemon products?!

Yes, There product usually has multiple locations

5. Would you recognize the Lululemon logo without the company name with it?! a) Yes! b) No! Yes 6. Does Lululemon provide adequate value for the money?! a) Yes! b) No — if no, why not?!

yes. Usually lasts for a long time. 7. Are there reasons to buy Lululemon over other yoga apparel brands?! a) Yes — If so, what are those reasons?! b) No — If no, why not?!

Yes- because lulu just looks the cleanest 8. How would you best describe the personality of Lululemon?!

Best fitting 9. To my knowledge, Lululemon is:! a) different from other yoga apparel brands.! b) basically the same as other yoga apparel brands.!

A-

10. Do you find this brand to be interesting? ! a) Yes — If so, how?! b) No — if no, why not?!

I find it quite interesting ! because its for men to.

11. Do you have an image associated with the type of person who would wear Lululemon and/ or wear their products? ! a) Yes — If so, explain that image.! b) No!

B- no 12. Do you believe Lululemon is a trustworthy brand? ! a) Yes — If so, why?! b) No — If no, why not?!

Yes- Because the quality. 13. Do you believe is a Lululemon credible brand?! a) Yes — If so, why?! b) No — If no, why not?!

Yes, because they have made there brand stand out more than other brands. 14. Would you be willing to pay more for yoga apparel because it is Lululemon?! a) Yes — If so, why?! b) No — If no, why not?!

Yes- Hell yea , because its LULU 15. Would you prefer Lululemon leggings at $98, Alo Yoga leggings at $118, Athleta leggings at $89 or Zella leggings at $75?! a) If Lululemon: Would you prefer Lululemon leggings at $118 or Alo Yoga leggings at $118?! b) If Athleta: Would you prefer Athleta leggings at $98 or Lululemon leggings at $98?! c) If Zella: Would you prefer Zella leggings at $98 or Lululemon leggings at $98?! d) If Alo Yoga: Would you prefer Alo Yoga leggings at $118 or Lululemon leggings at $118?! 16. If you have shopped Lululemon in the past, which of the following would best describe $ $ your experience? ! a) Dissatisfying! b) Sufficiently satisfying ! c) Delightful $ ! 17. Would you buy Lululemon again on the next opportunity?! a) Yes — Is so, why?! b) No — If so, why not?$ !

Yes, because i want more of there apparel. 18. How likely would you be to recommend Lululemon to others?! a) Very likely! b) Likely! c) Unlikely! d) Very unlikely!

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19. In comparison to other yoga apparel brands, Lululemon offers:! a) high quality products ! b) average quality products ! c) inferior quality products! 20. In comparison to other yoga apparel brands, Lululemon offers:! a) consistent product quality! b) inconsistent product quality! 21. In comparison to other yoga apparel brands, the quality of Lululemon offers:! a) the best choice ! b) one of the best choices ! c) one of the worst choices ! d) the worst choice! 22. In the yoga apparel industry, I perceive Lululemon as:! a) the leading brand ! b) one of the leading brands ! c) not one of the leading brands ! 23. In comparison to other yoga apparel brands, Lululemon products are:! a) More innovative and advanced than other yoga apparel brands! b) The same as other yoga apparel brands ! c) Behind other yoga apparel brands! 24. I believe Lululemon is still growing in popularity.! a) Yes! b) No! Thank you again for completing this survey, I appreciate your time. ! - Hannah Reaper!...