Marketing Management Project PDF

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Summary

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Description

Serena Hotel Group Members: Muhammad Hassan (13008) Muhammad Bilal Shams (13031) Syed Haris Azam (13025)

Hotel Introduction:   

Serena Islamabad started its operations in 2001. The hotel is situated in central Islamabad, Khayaban-e- Suherwardy, G-5/1. The hotel which is built on seven levels features a range of terraces and pavilions.

Services Offered by Serena: Dining: The Serena hotel Islamabad restaurants endeavor to offer honorable guests a memorable experience in various distinct dining spaces. The menus at Islamabad Serena hotel specialized in traditional contemporary preparations, multi-cuisine, and a range of specialty menus.       

Zamana Al Maghreb Dawat Rakaposhi (café) Bardari ( seasonal restaurant) Wild Rice Pool Bar

Accommodation & Charges:     

DELUXE ROOM = $250/EXECUTIVE ROOM = $285/JUNIOR SUITE = $400/EXECUTIVE SUITE = $500/PRESIDENTIAL SUITES = $2500/-

Traditional High Tea: = $15/ Indulge in the city’s best street food along with continental favorites paired with an assortment of teas at Zamana Restaurant.

Business Meetings & Conferences: The business center offers business & local guests state-of-the-art facilities during its operation from 07:00 to 23:00hrs such as:        

Fully equipped workstations Wired and wireless high-speed Internet Color and black and white printing, scanning, and photocopying Three spacious meeting rooms Audio & Video Conferencing facility as per guest demand International news channels & newspapers are available Local & International Faxing Secretarial services

Our Experience:   

Lots of restrictions perhaps due to covid. Had a cup of coffee for the first time at Rakaposhi (Serena), it was good with a good variety. It's a good hotel with all amenities and facilities and location along with the very cooperative staff....