Mass Median and Society Final PDF

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Mass Media and Society, MDS 1500, Prof. Tiner, Practice Questions...

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Mass Median and Society MDS 1500 Final Exam Practice Questions What are the eight mass mediums that comprise our mass media? Books, Newspapers, Magazines, Recordings, Radio, Movies, Television, The Internet The term that describes the way that different people process messages differently is Selective Perception Which of the following is NOT why the Google Book Project is controversial? Possible lawsuits over book content. Which of the following is not true about the American mass media? The media do not consider themselves profit-based businesses the way media do in other countries. Based on our class lecture, which of the following is NOT a characteristic of mass media? electronic Which of the following is NOT an example of how technology has changed the way books are produced and promoted Streamlining the publishing process to save on natural resources. The U.S. mass media: actively influence American society as well as mirror it Today's communications network: combines many different elements from existing media industries The second information communications revolution began with the invention of: the movable type printing press A response sent to a sender from someone who receives a message is called: feedback Before 1891, American authors and foreign authors cost the same to publishing houses. False The Walt Disney Co. is an example of a company that is: vertically integrated Interpersonal communication:

is a direct sharing of experience between two people Of all the media, ___ is/are growing the fastest. Internet media Like any business, publishing houses want to build their profits. What do they look for to increase the bottom line? Subsidiary and international rights Mass communication: is communication from one person or group of persons through a transmitting device to large audiences or markets. Which early event(s) contributed to the growth of the U.S. book publishing industry in the 20th century? Founding of the Book-of-the-Month Club The introduction of paperback books in the early 20th century resulted in: A democratization of reading in America. As a result of media's convergence, media consumers ___. Receive less unique media message The ___ route of selective information processing encourages media consumers to be on autopilot when consuming mass media. Peripheral Media consumers can easily avoid indirect media exposure in American society. False Book Publishers make most of their money from mass market paperbacks, audio books & e-books. False Most of the income the mass media collect annually is from: advertising It takes approximately ________ months from the time a book deal is signed by an editor until the book is published. 18 Through the Revolutionary War, who was the most-read author in America? Thomas Paine

In the communication model, (a/an) _____ is anything that disrupts the communication. noise Which medium can be most effective at targeting an audience? magazines Advertising is: how American consumers pay for most of their media People in a particular industry read ________ to learn more about their business. trade, technical and professional magazines In the 1800s, most media owners' response to consumer complaints about advertising was to: develop an open advertising policy, which allowed them to continue to accept ads while criticizing the ads at the same time The term "demographics" refers to: the analysis of audience characteristics such as gender, age and marital status The type of magazine that makes the most money is: consumer magazines When you read a magazine and give it to a friend, this is an example of: pass-along readership In a practice adopted from radio, early television programs usually: carried direct sponsorship Today, most magazines are general interest and still play the cutting-edge social, political and cultural role they played in the past. False The federal agency with the main responsibility for monitoring ads for deception is the: Federal Trade Commission The rate at which someone visits a Web site to learn more because of an Internet ad is called: the "click-through" rate Advertising on the Internet general guarantees increased sales for advertisers. False Magazines traditionally have been more open than newspapers to literary and journalistic contributions by female writers because: women have been a sizable potential audience for magazines, more so than newspapers

What is "viral marketing"? pass-along advertising messages Magazine growth was encouraged by: the Postal Act of 1879 Why do magazine companies consolidate ownership? so that advertisers will be able to reach only the people they want One of the main arguments against advertising is: advertising reduces competition and creates monopolies Parenting is the nation's most successful family magazine. True "Muckraker" was a derogatory slang term for a magazine journalist who investigated and reported on: abuses by government and big business The ubiquity of advertising means that: advertising is everywhere Explain how advertisers use appeals such as Fowles' Need Appeals or Maslow's Hierarchy of Needs in their mass media content, and give an example of how either a need appeal or Maslow's Hierarchy of Needs was used effectively in advertising. ... Yellow journalism: is a form of sensationalized reporting that emphasizes crime, sex, and violence As discussed in class, name two threats to objectivity in today's news culture. Media convergence and hyperlocalism In the age of the Internet, who bears an increased burden to seek reliable information? news consumers Which term describes journalists who were allowed to cover the Iraq war on the frontlines, supervised by the US military? Embedded With the growth of the Internet, the press is more than ever a gatekeeper over what people know. False

The first major competition for newsreaders in America came from: radio Agenda-setting, as the term is typically used, refers to the flow of information from: news organizations to their audiences. Which of the following is NOT associated with tabloid journalism? investigative journalism on important public issues Objectivity is _____. facts-based reporting During the Civil War: reporters were accredited for the first time as war correspondents by the government. The audience for print news is: declining Early colonial newspapers: printed "Published by Authority" on the first page to indicate British approval Compare the differences between a news perspective and a marketing perspective in today's news media. A news perspective is when something is facts based and has a lot of words, where as a marketing perspective has more to do with brightly colored images and catch phrases. Which of the following is not true of The Associated Press? It was founded overseas by six international news organizations. Language that incites rebellion against the government is called seditious The tendency of journalists to report similar quick conclusions about an event is called: consensus journalism Which of the following is not a characteristic of hyperlocalism? news perspective Women sometimes became publishers in colonial times because: they belonged to families of printers The alternative press: challenged the conventional wisdom and espoused "radical" ideas

What was the U.S. federal government's first attempt to control the press? the Alien and Sedition Laws Network affiliate television stations: are paid by the network to carry network programming Which of the following is not an example of television's role in American politics? Praise by the Nixon administration of television's role in society Who was the first "media president"? Franklin Roosevelt, with his Fireside Chats Former FCC chairman Newton Minow in 1961 said that television: was a "vast wasteland" The only type of television programming that didn't come from radio is: Talk shows A rating is: the percentage of total number of households with TV sets tuned to a specific program Researcher Elisabeth Noelle- Neumann says the media discourage people from expressing views that disagree with the prevailing point of view. She calls this effect: the spiral of silence Current studies indicate that mass media affect different people in different ways. True In the last 25 years, the television broadcast networks have seen their share of prime time audience decline from 90 percent to about 50 percent. True An early study that concentrated on the effects of movies on children was: one of the Pane Fund studies "Prime time" means that more people watch television during this period than any other, so advertising costs more. True The 1971 study of violence and TV (Television and Social Behavior), conducted by George Gerbner, found that: TV violence affected some children who were already predisposed to violence

A hallmark of 21st century television news coverage is: all available options The Telecommunications Act of 1996: allows one company to own TV stations that reach up to 35 percent of U.S. homes Critics contend the main flaw with ratings today is: Ratings are religiously followed to determine program offerings After Congress held hearings on violent content in television programming in 1993, cable operators and network broadcasters agreed: to develop violence ratings for TV programming The Television Advertising to Children study suggested that many young children think of advertising as just another form of programming and don't distinguish between programs and ads. True The two-step flow of communication is: the transmittal of information from mass media to opinion leaders and then to friends The report Television Advertising to Children revealed which of the following? All available options The Cantril study of media effects found that: better-educated people were less likely to believe what the media said ___ is the oldest mass medium. books An advertorial is an example of ____ because the news does not originate from the news media. Sponsored news In order to reduce automaticity, a media consumer should ____. all of the above ___ suggests that advertisers can appeal to the needs of an audience in order to sell a product. Fowles' need appeals Which of the following is NOT a key threat to objectivity in news media. Social utility judgement

___ suggests that people have low-order needs and high-order needs, and that when creating an advertisement message, the low-order needs must be met before the high-order needs. Maslow's hierarchy of needs An example of ___ is when your friend says that you are most like Monica on the sitcom Friends. Parasocial Involvement Sending an email to a friend is an example of ____. interpersonal communication Media critics believe that ____ has reduced the number of credible voices in the public arena today. vertical integration Which of the following is NOT a characteristic of today's media. Unobtrusive This type of information about an audience helps advertisers understand the wants, interests, or needs of a select group of people. demographics The ____appeal is often used in Budweiser commercials that portray friendship. need for affiliation ___ believed that we are using mass media to amuse ourselves to death. Postman The previously distinct channels of mass media are eroding into overlapping mass media channels due to today's era of convergence. True Choose all of the types of mass media (this question has mutiple answers). Television, Recordings, Newspapers, magazines, radio, film, books, digital media Payola: concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play Advocates government oversight of media to ensure media acts in society's best interest. Social responsibility theory Arbitron ratings have been criticized because they: under-report minority and non-English-speaking listeners

Media promotes the country's social and economic goals. Developmental theory The most significant trend in radio today is toward: greater audience segmentation Assumes people with opposing viewpoints will be heard Libertarian theory Supporters of deregulation believe that radio will become more competitive because the larger companies can give more financial support to their stations than single owners can. True The Radio Act of 1912: required federal licenses for people who wanted to broadcast or receive messages Believes those who control the media can exercise prior restraint Soviet theory Media serves as a propaganda outlet for economic and social progress as defined by the government. Developmental theory The disc jockey, as a media personality, was made possible by cooperative broadcast licensing by BMI Media is owned and operated by the government Soviet theory Believes media's first goal is to convey truth and not cave in to outside pressure from advertisers or corporate owners. Libertarian theory Based on the idea that when people are given all the information on an issue they can discern what is true and what is false and make good choices. Libertarian theory United States and other democracies typically follow this theory. Libertarian theory Blanket licensing meant that: the American Society of Composers, Authors and Publishers charged stations a fee for licensed music

Identifying a specific audience segment and programming is called: narrowcasting HD radio: makes it possible for radio stations to transmit real-time text-based information services as well as programming...