Menu Analysis - Lane Steier PDF

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Menu Analysis

Submitted To- Owen Steinberg Section- 4 Assignment- Authenticity in Brand Menu Analysis Submitted By- Group 2

Amrinder Singh

(8625561)

Gurveer Singh Sidhu

(8653020)

Nidhi Arora

(8669161)

Rajat Digra

(8670340)

Puneet Kaur

(8677617)

Jaskirat Kaur

(8618896)

1. Type and style of the restaurant This is an Indian restaurant offering lunch, dinner, skip the dish, uber eats, door dash, take-out facilities, and catering services. It offers in buffet veg and non-veg food. This has a special menu for young children also. It has the capacity to hold 500 attendees for private events. [ CITATION Kat20 \l 4105 ] 2. How restaurant is unique from its competitors This restaurant is different in compared to other restaurants as its menu is very vibrant with pictures and illustration of the foods as they seek to satisfy specific visitors who may not recognize Indian food [ CITATION Mic20 \l 4105 ] . Tandoori flame is known as “Indian Mandarin” by its attendees. Some of the enjoyable aspects on this restaurant is that it presents certain specific programs including the family menu and "children’s eats free Wednesdays" for its customers. [ CITATION Tan20 \l 4105 ]. Compared to most other Indian restaurants, those facilities make it special. Its name is also peculiar, plenty of the naming of the Indian restaurant concentrate the word "Indian" and its often named on the name of the occupant, however in the case of this restaurant they choose a word “Tandoori” that really reflects authentic food of India. Main competitors for Tandoori flame are: King Tandoor, Bombay Palace and Mirch Masala and Baba Dhaba. 3. Target Market As we know that Tandoori Flame is a largest Indian buffet of North America, thus, their range of target market is very wide, and they focused on the people belong to all ages as from a kid to an old one. With their buffet system, they influence to the greatest number of families as well as couples. Moreover, their main center of attention is the people of south Asian countries because it is a big Indian cuisine. Apart from this, they also serve liquor, and, in this way, they also spread positive impact on the alcohol lovers. [ CITATION tan20 \l 1033 ]

They target people to celebrate birthday parties, anniversary parties and many more as they have private party rooms available on all locations. [ CITATION Wha20 \l 1033 ] 4. Value of the Location Till now, Tandoori Flame has three locations in Canada: 1. 8150 Dixie Rd, Brampton, ON 2. 5975 Mavis Rd, Mississauga, ON 3. 11970 88 Ave, Delta, BC Location played an imperative role for Tandoori Flame in the field of target market as their restaurant in Brampton located near the Bramalea City Centre which is a large shopping mall in in this city. Moreover, it is near to highway 401 which is busiest one and also situated between major streets of Brampton named Steels avenue drive and Queen Street. In Mississauga, their restaurant very near to the Cineplex Cinema. In Surrey, it is located near to Scott Street which is one of the famous streets of this city. The main thing is that their all locations are built among the Punjabi or Indian community, so, in this way, it is easy for them to reach this restaurant. [ CITATION Cho20 \l 1033 ] 5. Normal Hours of Operation

DAYS

LUNCH

DINNER

Monday – Thursday

11:30am – 3:30pm

5pm – 10pm

Friday – Saturday

11:30am – 3:30pm

5pm – 10:30pm

Sunday

11:30am – 4pm

5pm – 10pm

Considering COVID-19 But due to COVID-19, On March 22, 2020, they closed all their locations for the health and safety of the community. However, now, they open these restaurants for take-out option only as they cancel dinning food in all restaurants which is a great step for safety. Moreover, they started a ‘Happy Singh Eats’ by which they delivered food like all their meals to the community at Delta Hospital and Surrey memorial hospital in British Columbia. [ CITATION tan201 \l 1033 ]

6. How the Menu Does matches the interior design?

T he menu of the café completely coordinates with the insides. As it is a popular Indian style café and have a large portion of the Indian nourishments and dishes. They have numerous insides that are identified with some well-known menu things. For instance,

they have numerous conventional Panjabi insides that individuals of India use in the towns that gives the clients a sentiment of where the nourishment is truly identified with and despite the fact that they hung up different earth pots indicating the way of life of India, as in times past different sorts of nourishments were made in those dirt pots They additionally beautified their passageway with trans and paper lampshades, which clearly show the Indian culture that implies the genuine menu of Indian dishes. Along these lines, all the insides of the eatery identified with the menu things. [ CITATION Tta20 \l 4105

]

7. Discuss the use of font style, colors, and graphics. Are

they appropriate or not appropriate to the brand? The plan of the menu is fitting as it have utilized red shading for the foundation of the menu and have additionally utilized an astounding text style. Red shading is one of the hottest concealing which triggers contradicting sentiments of a person. It makes a vibe of adoration and fervor in the clients mind They have likewise included the photos of the nourishment in their menu from which clients can without much of a stretch adjudicator, the quality the nourishment they will give and even they have demonstrated the photos of flavors in their menu which are utilized at each Indian house. Also, the out of control text style makes the menu progressively alluring and encourages the clients to effectively recognize and review all the menu things.

8. Does the menu items and copy (language use) match theme or concept/brand of the restaurant? The menu of the eatery completely coordinates with the insides. As it is a celebrated Indian style eatery and have a large portion of the Indian nourishments and dishes. They have numerous insides that are identified with some renowned menu things. For instance, they have numerous conventional Panjabi insides that individuals of India use in the towns for instance earth pots, dishes made up of metal , ropes which were utilized in India to make curd or buttermilk and the enlivening things are even utilized like lampshades, trans which individuals in India utilized them to enrich their homes on strict celebrations that gives the clients a sentiment of where the nourishment is truly

identified with. In this way, all the insides of the café identified with the menu things. [ CITATION Men20 \l 4105 ] 9. Does the menu appeal with target group? Support your answer with analysis. Yes, the menu appeals with target group. As there are so many delicious items in it which also tells the customers about the ingredients of the dish, which helps to ensure the customers about their taste accordance and their likes and dislikes. Moreover, the menu has different prepared combos for kids and the grey society customers which are according to their estimated needs. [CITATION Placeholder1 \l 4105 ] 10.Are there signature dishes? What are the signature dishes, and how well do these support the brand? Yes, there are some signature dishes. A signature dish is a formula that distinguishes an individual gourmet specialist or café. It very well may be thought of as what might be compared to a craftsman finding their own style, or a creator finding their own voice. The signature dishes of our restaurant are tandoori chicken, chicken tikka, fish tikka, lamb tikka, paneer tikka, tandoori shrimp, tandoori salmon, lamb chops, tandoori mixed grill, flame of India etc. 11. What type of marketing does the restaurant utilize? Identify what the business has done in the last 3 months to maintain brand and consumer experience? Tandoori flame caters their customers each level of satisfaction and comfort. It takes special care of the old people and the kids so that they can enjoy every single bite of their meal. The buffet style also attracts the customers the most. The hotel is doing creative marketing through digital promotions. The customer service is appreciated by everyone as we can check social sites for feedback.[ CITATION Tan202 \l 4105 ]

In the last 3 years, it has done every effort to maintain the dignity of the restaurant. Social media has become the major source of advertisement as the restaurant up to date their customers with the new dishes and other specialties of it. The customers also give best out of best feedback to the services provided by the restaurant. [ CITATION Tan201 \l 4105 ] 12.Does menu appeal to the target audience? opportunities for restaurant to improve menu? Provide examples cross utilization, categories or number of items.

This restaurant welcomes people of all ages but most of the time I get to see young people in this restaurant so Yes it appeals to the target audience because restaurant serves all those items which young generation likes the most especially international students who cannot afford expensive restaurant for having delicious food but here they get pocket friendly food which means delicious food in their budget also they get to experience home- made food specially when they’re away from home even when I visit this restaurant I always feel like that I am having food made by mother. More than that I am in a habit of reviewing customers review whenever I visit any restaurant from this I get to know the famous dish of them and also rating of that restaurant, talking about this restaurant I checked on TRIPADVISOR website and I found that people have commented very nice about them like Good Indian Buffet, Delicious food with lot of Variety and Great Place. I often visit this restaurant with my friends and last time when I visited this restaurant I realized they can improve their menu if they add some fusion in it this like mixing Indian and Canadi this will, not only leads to increase youngsters as they like taste such sales. Along with that special kids’ special meals for them which attract

hat this offer is available to them for 6 which ultimately leads to more profit.

13.Analyzation of menu design technic in order to increase sales As we know design of menu is very important as it helps a guest to know what type of restaurant this for example fancy restaurant have fancy menu which sometimes make difficult for reader to understand the name of dish and not even ingredients of dish are mentioned in a simple way hence making guest confuse . Talking about this restaurant’s menu it has unique style like the very first page of the menu is simple with pictures of their famous dishes along with a note written in bold students special which makes young people order those items from the menu simplicity of the menu leaves the impression that this restaurant food is affordable specially for international students who cannot afford having food in expensive restaurant more than that description of every item along with the specie level of the dish also mentioning of species which can be allergic to someone makes this menu different from others. Also, language of the menu is understandable which means person whether person is much educated or less educated can understand the it easily hence it is not fancy that it cannot be understand in one reading. There are few things that can be done to menu increase the sales of a restaurant and it is called menu engineering and includes few steps that needs to followed number one is cost menu in which every menu item should be breakdown properly so that a clear picture should be there how much each ingredient which is used in dish is costed then comes next step which includes categorizing menu items so that a customer have a clear image in his mind like dividing menu into sections or categories such as appetizers, desserts, Entrees and Drinks and further divide these categories into different sections like Alcoholic and Non-Alcoholic drinks and the last step is design your menu carefully and highlight item that you would like to sell more. Following these three steps can help a restaurant to earn profits like anything. [ CITATION Gre20 \l 1033 ]

14.Does the price appoint appropriate? State why you believe it is or is not. Tandoori flame hotel has large variety of recipes. There are some dishes which are more expensive as compare to other restaurants. However around 450 revives, 130 customers have given five star and rest of the customers 4 stars to this restaurant. There is one more Indian cuisine restaurant cross the street name by Mirch masala Indian restaurant [CITATION Placeholder2 \l 4105 ]. This restaurant has almost same recipes and price but have better review on internet. There are few more restaurants around, whatever they make change in their price they always keep in mind other restaurants. They are just trying to increase their sales. They have different kind of sales always on their food. For instance, 20% off for pick up and right know they are giving free food for front line worker in covidd-19 time. [ CITATION HAP20 \l 4105 ] 15.Summary of analysis. Tandoori restaurant is situated in middle of the city which attract large number of youngsters, couples and family in their restaurant. They hired trained workers for serve the food. Their main target is to maintain balanced price for their customer because there are lots of other Indian restaurants around the place and those are giving a hard competition. The only thing which make them unique from other is their different cuisine. Nowadays, every hotel and restaurant or all the hospitality industry is running on the bases of reviews. To get a good comment on social sites about their business is really a hard job. Any restaurant cannot get it without team spirit and teamwork. Tandoori flame is the finest example of how they are running their business from a long time. By the reviews I have examined that, they may provide a best food but their customers always complaint about their time management. They put their customers to wait. Maybe they do not have enough staff or something. They need to work on it. Because in

western society time is everything and people do not like to stand in lines to get their food. 16.References Choose Your Location. (2020). Retrieved from tandooriflame.com: https://tandooriflame.com/locations/ Gregg Rapp. (2020). Menu Engineering: How to Raise Restaurant Profits 15% or More. Retrieved from www.menucoverdepot.com/: https://www.menucoverdepot.com/resourcecenter/articles/restaurant-menu-engineering/ HAPPY SINGH. (2020, 4 4). Retrieved 4 4, 2020, from tandooriflame.com: https://tandooriflame.com/ Lysakowski, K. (2020, 04 01). Tandoori Flame - Business Elite Canada Magazine. Retrieved from www.businesselitecanada.com: https://www.businesselitecanada.com/food-beverageindustry/tandoori-flame/ Menu tandoori. (2020). Retrieved from 6312-Tandoori-Menu-Ontario: https://tandooriflame.com/wpcontent/uploads/2019/04/6312-Tandoori-Menu-Ontario-19-Dec.pdf Raqueno, M. (2020, 04 04). New Openings: Tandoori Flame Mississauga. Retrieved from www.insauga.com: https://www.insauga.com/new-openings-tandoori-flame-mississauga tandoori flame. (2020). Retrieved from tandooriflame.com: https://tandooriflame.com/# Tandoori Flame. (2020). Brampton, Ontario, Canada. Retrieved from https://tandooriflame.com/buffet/ Tandoori Flame. (2020). Brampton, Ontario, Canada. Retrieved from https://www.groupon.com/deals/tandoori-flame Tandoori Flame Restaurants. (2020). Brampton, Ontario, Canada. Retrieved from https://www.facebook.com/pg/tandooriflame/reviews/?ref=page_internal tandoori flame surrey delta. (2020, 4 4). Retrieved 4 4, 2020, from ubereats.com: https://www.ubereats.com/ca/vancouver/food-delivery/tandoori-flame-surreydelta/pgycTdrKT9umX1CZ3nDygA Tandoori Flames Restaurants. (2020, 04 04). Kids Eat FREE Wednesdays - No Doubt KIDS love us . Retrieved from facebook.com: https://www.facebook.com/tandooriflame/photos/kids-eat-freewednesdays-no-doubt-kids-love-us-dedicated-kids-food-station-pizza/1158968017472772/ tandooriflame. (2020, March 22). Retrieved from www.instagram.com: https://www.instagram.com/p/BD7MlMBfp1/ Trip Advisor. (2020). GOOD INDIAN BUFFET - Tandoori Flame Brampton, Brampton Traveller Reviews Tripadvisor. Retrieved from https://www.tripadvisor.ca/: https://www.tripadvisor.ca/ShowUserReviews-g154982-d1071550-r131051060Tandoori_Flame_Brampton-Brampton_Ontario.html Ttandoori,Flame. (2020). Retrieved from www.yelp.ca: https://www.yelp.ca/biz/tandoori-flame-delta-2 Whatever the occassion, celebrate with us. (2020). Retrieved from tandooriflame.com: https://tandooriflame.com/private-parties/...