MET3122 065 A2021 course summary Tentative PDF

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Summary

DSR3120 groupe 065 - SME management UQAM...

Description

École des Sciences de Gestion Département de Management

Management of SMEs – MET 3122 (gr -65) AUTUMN 2021

Course outline Professor: Didier Chanut MBA, PhD. (Candidate) Office: Local R1840 Availability: weekdays, between 9 AM o 5 PM except Wednesday from 2 PM to 5 PM Email: [email protected] Johann Vallerand course coordinator Particularities of the online MET3122 Hello everyone, welcome to the MET3122 course will be taught in class, and incldes two online sessions this semester. When you registered for the MET3122 course, you made a choice while being aware of the announced schedule. However, the teaching and learning strategies put in place for the success of this course will mean that you will need to connect in real time to the dates and times of your course schedule. Your commitment and your availability during these web presences are essential conditions for the success of your course.

FORM : HTTPS://SSA.UQAM.CA/FICHIER/DOCUMENT/201205_F-1021_DYNAMIQUE.PDF

COURSE DESCRIPTION The objectives of this course are to equip the student with management knowledge specific to the context of SME management and develop business models and strategies adapted to the realities of SMEs here. This course offers general training focused on the concepts, techniques and tools specific to the management of an SME. We see the multiple forms of entrepreneurship, what an entrepreneur is, an SME and its management and its specificities. A business management simulation will introduce you to the management of an SME.

POSITION OF THE COURSE WITHIN THE PROGRAM The course MET-3122 management of SMEs is a compulsory course in the Certificate in Entrepreneurial Dynamics program and optional in certain UQAM programs. It aims to familiarize students with the context of entrepreneurship and SME management. COURSE OBJECTIVES Here are the main objectives (based on the 3E) and the specific objectives associated with them: 1- Understanding the entrepreneurial world (Entrepreneur 1/3 of the course) • Identify and understand the differences between entrepreneur, manager and technician • Evaluate your entrepreneurial potential, develop your ability to see opportunities • Seize the process of opportunities, business idea and develop your entrepreneurial style 2- Acquire the basic principles of managing an SME as a whole (Enterprise 1/3 of the course) • Master the basic principles of the various functions of the company (human resources, marketing, accounting, finance, operations management, strategy) in an SME context • Understand the process of managing an SME as a whole • Have a practical management toolbox 3- Know the complex environment in which an SME operates (Environment 1/3 of the course) • Recognize the symptoms of the main problems that SMEs may face • Perform a diagnostic analysis of the environment of an SME and find solutions adapted to their conditions and their resources • Apply your learned knowledge to a real situation

Transversal skills that the course wishes to develop • Analytical mind • Impartial analysis • Meaningful contribution to teamwork • Peer review • Oral presentation PEDAGOGICAL ASSESSMENT FORMS The educational forms you will use will be: lecture, pecha kucha, discussion, case study, logbook, audiovisual presentation on Zoom, simulation, exercises, and the use of Moodle.

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You will receive the link to the 2 zoom online sessions 5 and 13. You must make sure that you have access to a working computer and connection to do the test. EVALUATION SUMMARY Evaluation Mode: ***Student must reach 60% in total accros all individual evaluations (Logbook and the 3 exams ) •

The teacher can take action if a student is not present when the attendance are taken. After three absences, the student may be withdrawn from the course.

Evaluations

Assignment 1 (team) Simulation 20%

Assignment 2 (team) Sectoral Analysis

25%

Description 1-Sim Gestion is a business simulation. SimGestion is a simulation of the golf industry. As a participant, you become the manager of a virtual golf course which has three services: a course, a restaurant / bar and a shop. Initially, you need to develop an investment plan. Thereafter, you plan the construction of the infrastructure in accordance with your initial strategy. For all subsequent years, you will have to manage the activities of each department, direct marketing, develop human resources and ensure the financing of operations. Your success depends on choosing a coherent strategy, but also on efficient implementation. In a team of 3-4 people, you therefore become a board of directors. All students must absolutely be registered for the simulation otherwise they will be excluded from the course. The instructor can choose to use the old or new version of Sim Gestion.

With the same team of 3-4 people, the second job consists of a diagnostic analysis of the industrial and commercial sector of a Quebec company to identify threats and opportunities and propose a development plan. This group work involves the report of the

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sectoral analysis and an oral presentation to the entrepreneur in the form of Pecha Kucha. Handover date, in class presentation and written analysis: Session 15

Logbook (Individual) 20%

Quiz (3) (individual) 25% Peer evaluation (individual) 10%

Although business simulation is a collective (software) game, some business level thinking is required. The purpose of the individual logbook is to challenge the student reflective and analytical thinking. Following the test decision, the student must describe their golf business model and keep a logbook of the evolution of the situation (period 4 to 12). Specific exercises are added to develop critical thinking abilities. The objective is to put into practice the course learnings. Exercises are to be handed over on three specific dates: Session 4, 10 and 14 3 exams of equal value to do for a total value of 25 points at specific dates (refer to the course calendar bellow for the dates). Exam dates: Session 5 (online), 9 (in class) and 13 (online) At the end of the course, the peer evaluation will be done with a value of 10%. Each participant must evaluate the work of his/her teammates on very specific criteria as to the value of their contribution to the various team assignments. Handover date: session 15

Simulation Sim gestion decisions must be sent to the main server no later than the day before the course unless otherwise specified.

• •

WARNING: A 10% reduction to the simulation grade or the equivalent of $50,000 per minute late will be charged to teams who do not meet the deadline. WARNING: the professor can end the simulation at any time to stimulate the weekly participation of all the students.

Sectoral analysis

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• •

• • •

Students are asked to keep in mind that the final grade is awarded on a comparative basis, that is to say that it reflects the investment of the teams, in relation to each other, within the group-course to which it belongs. The same final mark will be awarded to all members of the same team; Should a majority of the students contest the grade to be uniform (for reasons such as the lack of implication or the repeated absences of a teammate), it will be taken into consideration by the professor, if necessary; a notice must be sent, indicating all the relevant information, no later than five (5) working days after handing in the final assignment; the professor will then communicate with the individuals concerned and make a final decision. Late work is subject to a 10% penalty per day. A retaken assignment cannot cancel out the penalty points awarded as a result of a delay. Particular attention will be paid to the quality of English during assessments and presentations and will be worth up to 10% of the work for each case (reports, exams).

Peer evaluation grade Peer review: Points awarded for a team effort is worth 10 points. By definition, teamwork should be achieved through the active participation of all team members so each participant will be assessed individually on the basis of their personal contribution to the team's work.

Grade chart A+

95-100

A

90-94

A-

85-89

B+

82-84

B

78-81

B-

75-77

C+

72-74

C

68-71

C-

65-67

D+ D

62-64 60-61

E

0-59

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Communication of the results The online RÉSULTATS web portal is used to inform students of the results. https://etudier.uqam.ca/comment-avoir-acces-logiciel-resultats Presentation material Requirements in terms of report and oral presentation: https://vie-etudiante.uqam.ca/medias/fichiers/conseils-soutien/Redaction_travaux.pdf https://www.cygnum.be/realiser-facilement-un-pecha-kucha-outils-gratuits-et-astuces/ COURSE MATERIAL Mandatory • •

Sim Gestion – Simulation praxor.com MA Gerber the E-Myth Revisited

Software to install • Moodle uqam • Zoom uqam Textbook Recommended • • •

Gerber E. Micheal, E-Myth Mastery: The Seven Essential Disciplines for Building a WorldClass Company Paperback – Illustrated, February 19, 2007. https://www.emyth.com/inside?hsLang=en Filion Louis Jacques, Management des PME, De la création à la croissance, ERPI 2007. Filion Louis Jacques, Claude Ananou et collaborateurs, De l’intuition au projet d’entreprise, Les éditions Transcontinental, 2010.

COURSE CALENDAR This plan may change according to group progress or availability of 3rd parties. Be assured that all topics will be covered. Business Cases may be changed as course progresses

Session Document basé sur CFSA | 2019-12 Auteur Johann Vallerand

Description 6

Activity and

Evaluation Introduction to the SME management course Session 1

7 September

Sim Gestion registration How the course works Through an overview, understand the context of the SME world at the Quebec, Canadian and international levels. Team creation Specific objectives • Identify the specific features of the world of SMEs • Understand the main issues and challenges in an SME context • Understand what is expected of you in the SME Management course Registration to Sim Gestion

Session 2 14 September

Through the game understand the challenge of decisions in the context of managing a small SME

Team creation

A simulation is an educational tool that leads participants to acquire knowledge, skills and attitudes related to management. Participants are immersed in a virtual environment that mimics the work context found in organizations. Gathered as a team, they analyze complex situations, discuss the options available to them, decide on their orientations and observe the results. Sim Gestion aims to acquire basic management knowledge (knowledge), the development of skills and abilities related to the professional practice of management (know-how) and learning of the social context in which is practiced management (know-how). Reading Preparation for Sim management documents

Session 3 21 September

The entrepreneur The concept of entrepreneur is broad. It designates a way Sim Gestion: of being, of thinking and of acting, a role, a person, a Test decision du capacity. This session will explore both the origin of the Saturday 23:55 pm entrepreneurial spirit, the characteristics of the entrepreneur, the roles of the entrepreneur and the types of entrepreneurs. The objective of the session is to define and define the concept of "entrepreneur" Specific objectives :

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• Understand and distinguish the antecedents that influence and explain the way of doing and seeing the entrepreneur • Describe and apply the characteristics of the entrepreneur • Know and understand the roles of the entrepreneur • Evaluate an entrepreneur according to his characteristics, his roles and classify him in one or more typologies Reading E-Myth Part 1 Chapters 1 to 4

Session 4

Vision and development of an SME Understand the relationship entrepreneur and environment

28 September

Session 5 5 October

between

Sim Gestion Decision 1 du business, Saturday 23:55 pm

Handover logbook Specific objectives part 1 • Know the three main stages of business creation • Know the main stages of SME development (guests?) Prepare for quiz 1 • Know the basic model on the consistency and efficiency next week. of a business. • Distinguish and understand the role of the main models of value creation. • Determine the elements that form the different models of value creation in the context of SMEs. • Understand the challenges and the main difficulties that SME managers are called upon to meet in terms of value creation. • Identify the different business models (this will be in order to make the first part of the student logbook) Reading E-Myth Part 1 Chapters 10, 11 and 12 Online Session and online quiz Sectoral analysis

Quiz 1 Online

Understand the challenges in an SME context and Sim Gestion understand the importance of the business environment Decision 2 of an SME Understanding what a sectoral analysis is

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Explanation of the sectoral analysis work and of the Pecha Kucha presentation Quiz 1: session 1 to 4 material Reading E-Myth Part 1 Chapters 5, 6 and 9 Introduction to the sectoral analysis Session 6

Human resources management in an SME context

12 October

Engage and motivate participants by indicating their role as human resources manager regardless of their area of Sim Gestion Decision 3 management Specific objectives • • •

Understand the key challenges of Human resources in an SME context Be able to conceive a human factor strategy Develop your toolbox for human resources management

Reading E-Myth chapter 14, 15 and 16 Session 7 19 October

Marketing management in an SME context Understand the importance of creative marketing management in an SME context Appreciate and apply Sim Gestion the different dimensions of marketing products and Decision 4 services for a company serving user customers or for companies. Understand how marketing fits into integrated business management. Specific objectives • Know the basics and key concepts of marketing for an SME • Understand the marketing challenges in an SME context • Be able to set up promotional and advertising planning for the company Reading E-Myth Chapter 17

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Session 8

Accounting and financial management in an SME context

26 October

Understand the importance of sound accounting and financial management in an SME context Develop your toolbox for the accounting and financial management of an SME

Sim Gestion Decision 5

Specific objectives

Prepare for quiz 2 next week

• • • •

Understand the differences between management accounting and financial accounting Master the basic accounting tools of the SME manager Understand the accounting and financial challenges specific to SME Understand the main financial challenges in SME management (cash flow, liquidity, profitability, debt, etc.)

Management of innovation and creativity Session 9 2 November

Sim Gestion It is essential to understand the aspect of innovation in an Decision 6 SME context and its importance. What does innovation mean in an SME context? What is the difference between innovation and creativity? This session will allow you to develop your toolbox for Quiz 2 managing innovation in your business. Specific objectives • Understand the importance of innovation in SMEs Understand the differences in innovation process between SME and large firms • Know the organizational practices that promote innovation • Define the characteristics of technological SMEs Strategy in the context of SME

Session 10 9 November

Sim Gestion As part of this course, the student will understand what Decision 7 strategy is, its nature and the importance of good strategic planning in the context of SMEs. This course Handover logbook addresses four models of strategic development. In part 2 addition, she or he will have to develop his or her toolbox with regard to strategic management. Educational goals:

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• • • •

Know the differences between management and strategy Know different schools of thought in strategic management and Know how to apply their associated strategic tools -Understand the value and effectiveness of these tools in the context of SME

Quiz 2: session 5 to 8 material Reading E-Myth Chapter 12, 13 and 15 Session 11

International development in an SME context

16 November

Understand the motivations and the process of international development Develop your toolbox for SME import-export management

Sim Gestion Decision 8

Specific objectives • Understand the main international challenges for SMEs • Understand the different modes of international entry • Master the development process through exports • Control the development process through imports

Session 12

Business plan and SME financing

23 November

The business plan is often a concept used over and over again. Is it really useful? Should we make one? This session is dedicated to demystifying this tool and its use in an SME context. As the search for a source of funding is essential, this session will allow you to build a Prepare for quiz 3 necessary toolbox on this subject. next week Specific objectives • Know a business plan and understand the need to make one • Know the common structures of business plans and the various sub-plans • Know various sources of information and basic templates for developing a business plan

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Sim Gestion Decision 9

• Know the sources and general criteria for obtaining funding. From simple loan, to risk capital through factoring

Session 13 30 November

Reading Financial institutions websites BDC https://www.bdc.ca/fr/pages/accueil.aspx Online session Sim Gestion results Quiz 3: session 9 to 12 material

Online quiz 3 Sim Gestion Decision 10

Session 14 7 December Session 15 14 December

Time available for group sectoral analysis preparation Handover logbook and completion Presentation of the teams on the Pecha Kucha Submit your sectoral analysis sectoral analysis on Moodle Sectoral analysis presentation Peer evaluation handover

Web resources Websites • Centre d’entrepreneuriat ESG-UQAM - http://www.entrepreneuriat.uqam.ca/ • Agence pour la création d’entreprises APCE-France - http://www.apce.com/ • Banque de développement du Canada. Centre de la PME - http://www.bdc.ca/ • Capital de risque/capital de croissance - http://www.croissance.ic.gc.ca/ • Centre d’entrepreneurship HEC-POLY-UdeM - http://www.hec.ca/Entrepreneurship/ • Centre locaux de développement (CLD) - http://www.acldq.qc.ca/ • Chaire d’entreprene...